February 11, 2014

Australian Anthill Magazine – How to optimise your LinkedIn profile for targeted leads

Australian Anthill Magazine – How to optimise your LinkedIn profile for targeted leads

Presented: by Sue Ellson and James Tuckerman
Title: How to optimise your LinkedIn profile for targeted leads
Date: 4 February 2014
Format: Prezi Presentation and Wistia Camtasia Discussion Recording on the Australian Anthill Magazine Academy for Members Website
Publisher: Entrepornography.com and Anthill Magazine
Online at: http://anthillonline.com/optimise-linkedin-profile-targeted-leads-academy/
(you will need to be a member to access this online resource or you can read the information and follow the links below to listen to the discussion and view the presentation)
Archive link: https://web.archive.org/web/20150323120954/http://anthillonline.com/optimise-linkedin-profile-targeted-leads-academy/
Editor:
 James Tuckerman
Duration: 68 minutes
Published text: From circularised email and post page See transcript below
Copy of post and newsletter as it appeared:

Australian Anthill Magazine

Transcript – copy of post as it appeared:

How to optimise your LinkedIn profile for targeted leads [ACADEMY]

Does this sound familiar?

Your friends all tell you the same thing: you simply must have a thoughtfully prepared and strategically structured LinkedIn profile. It’s the first thing that comes up when anyone searches for your name on Google.

In the age of search, you are what Google says you are.

And first impressions count, right?

So, what will a new employer, prospect of client see when they embark on some casual digital sleuthing? A half-baked profile, with no photo (or one that you haven’t updated since you left your next-to-the-last job three years ago)? No endorsements, no recommendations? No way to reach you?

And it feels slightly embarrassing.

This tutorial is not just about how to just look professional. It’s about how to ‘optimise’ your profile, and give it a commercial edge to ensure that it matches your business and employment goals.

HOW TO OPTIMISE YOUR LINKEDIN PROFILE

http://fast.wistia.net/embed/iframe/rqxtjphts8(68 minutes)

MEET THE MENTOR, SUE ELLSON

Sue Ellson is founder of the Newcomers Network and Linked In Australia. Sue was among the first Australians to get on LinkedIn (in 2003) and has helped thousands of people re-invent their digital profiles to improve their employment and entrepreneurial aspirations online.

REVISIT THE SLIDES

http://prezi.com/embed/hdurpj9fz9hi (28 transitions, 7 slides)

How to optimise your LinkedIn profile…in five easy steps

with Sue Ellson
NewcomersNetwork.com
LinkedInAustralia.com

1. Get set up

1. Most important is your photo, headline and summary
2. Contact details in the contact section, summary and advice for contacting
3. Detail all of your past roles with a description of the organisation, duties, achievements and the URL
4. Skip the date of birth and married or single
5. Add in media, images, publications etc
6. Export to PDF and export connections
7. Get it 100% complete!

Get it to 100% complete! http://au.linkedin.com/in/jamestuckerman

2. Set clear goals

Three Strategy Goals

Basic metrics
1. Number of connections
2. Number of views
3. Number of appearances in search results
4. Number of endorsements for each skill
5. Number of recommendations
6. Number of group memberships
7. Number of companies you follow

Business Strategy Goals
1. Number of visitors to your company website (tracked by analytics and included in CRM)
2. Number of visitors to a landing page
3. Number of direct approaches from ideal clients that leads to business4
4. Number of company followers
5. Number of group members
6. Number of connections on the business ‘person’ created for your business
7. Number of connections that your staff have added to the business ‘person’ created for your business

Measure your proactive behaviour
1. Records of other activities you complete (search, recruitment, events, mentors etc)
2. Interaction with other groups, companies or individuals in your profession or industry
3. Updates

3. Taking it to the next level (without it taking over your life)

1. Put in the time upfront to save time later
2. Allow a minimum of 10 hours to complete your initial optimised personal profile
3. Then, allow an average of 10 minutes per day to:
– Review updates and like, comment or share
– Complete tasks related to your goals
– Collect your statistics, download your PDF and connections every three months
– Complete tasks related to your business (like transferring leads to your business CRM, setting up IF, THEN processes)
– Follow up on any emails, create reminders, tags etc

Post updates! 70% information, 20% shared, 10% sell

4. Monetising your presence

Ask people to like, comment or share in the nicest way
Make amazing offers that people choose to share of their own volition
Follow up with face to face opportunities, thank you cards, personal messages from the CEO

James’ one rule to rule them all: “If you want to monetise social media, get your contacts off social media – and onto your webinar, into your database, into your store, whatever!” Monetisation involves strategies to get them away from LinkedIn.

5. LinkedIn Groups and Companies

LinkedIn Beyond You
Social Proof / Social Currency

Actions
100% Completed
10 hours!
Wordsmith?
Measure?

sueellson [at] sueellson.com
http://au.linkedin.com/in/sueellson

Transcript – copy of newsletter as it appeared:

140204-Australian-Anthill-Magazine-Email-Newsletter-624x3201

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ACADEMY COURSE
Dr Sue Ellson
How to optimise your LinkedIn profile for targeted leads
Watch the course

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