Women Partner – LinkedIn for Women
Written by: Sue Ellson
Title: LinkedIn for Women
Date: 9 February 2014
Format: Article on the WomenPartner.org website
Publisher: WomenPartner.org Australia Forum
Editor: Jerrilynn B. Thomas
Online at: http://australia.womenpartner.org/2014/02/09/linkedin-for-women/
Published text: See transcript below
Copy of article as it appeared:
LinkedIn For Women
in Spotlight / by admin / on February 9, 2014 at 5:22 am /
After joining LinkedIn just seven months after it began in December 2003, I have seen it grow into a dynamic tool for women in either their career or business.
However, there are some unique issues that I believe women need to overcome to get the best value from this professional online social media network.
1. Photo style
If you want to be taken seriously, make sure your photo creates the perception you desire. Avoid evening wear, sleeveless tops and any photo that goes below your shoulder line. Wear light makeup, smile with your teeth showing and make sure your eyes are looking at the camera.
2. Married or Single
For men of a certain age, it is to their ‘advantage’ to be married. Women of child bearing age may find it a disadvantage. For this reason, I suggest you do not include your marital status or even your date of birth as believe it or not, some people are superstitious about star signs.
Make sure you list not only the duties you have completed in every role but also, all of your achievements. This is really important. You are not boasting if you describe those achievements succinctly and in detail. Saying you are the ‘best salesperson in the area’ is boastful, saying that you ‘achieved a 150% increase in sales in 12 months’ is both detailed and impressive.
A fully completed profile will increase your search results by a factor of seven. So when your appearances in search results and your profile views increase, make sure that your text and files have correct spelling, a consistent layout and information that is useful for either your ideal employer or client. Your summary is one of your most important sections, so pay particular attention to the story and keywords you include.
5. Advice for contacting you
So this is where the rubber hits the road. Include your contact details so that non-members or people who are not connected to you can still reach you (I also recommend including this information in the Summary section). Make sure once again you make it clear about the types of people you would like to contact you and how you can assist them. Some women lack the confidence to be direct, but at this point, you must be.
6. Be polite
It is tempting in a very masculine environment to become more masculine in your behaviour (competitive, forceful and part of the ‘boys’ club). Your feminine qualities can help you maximise the benefits of LinkedIn so don’t be afraid to be collaborative, reliable and encouraging to other women.
Don’t forget to include a variety of projects and explain how you have overcome challenges and issues during the project. Even if you have not been the director of the project, you can still discuss your role and by describing this information, they will see that your past behaviour can predict your future behaviour.
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