August 29, 2016

160828 SpotJobs Career Expo Melbourne Top 20 Freelancer Contractor Tips

SpotJobs Career Expo Melbourne Top 20 Freelancer Contractor Tips

Date: Sunday 28 August 2016 1:00pm – 1:25pm
Organisation: SpotJobs Career Expo
Venue: Main Stage, Melbourne Convention and Exhibition Centre,
1 Convention Centre Place, South Wharf, Melbourne, Victoria, Australia 3004
Invitation from: Nicole Capper Bottazzi
Topic: “Top 20 Freelancer Contractor Tips”
Details Online: https://sueellson.com/blog/spotjobs-career-expo-melbourne-2016/ and http://careerexpo.com.au/attend/main-stage/
PowerPoint Slides: (263kb) https://sueellson.com/downloads/160828-spotjobs-career-expo-melbourne-top-20-freelancer-contractor-tips.pptx
Audio Recording: (12.7MB, 00:26:18) https://sueellson.com/downloads/160828-spotjobs-career-expo-top-20-freelancer-contractor-tips-sue-ellson.m4a

SpotJobs Career Expo Melbourne Top 20 Freelancer Contractor Tips SpotJobs Career Expo Melbourne Top 20 Freelancer Contractor Tips

SpotJobs Career Expo Melbourne Top 20 Freelancer Contractor Tips SpotJobs Career Expo Melbourne Top 20 Freelancer Contractor Tips
Facebook Video: 


Top 20 Freelancer / Contractor Tips
SpotJobs Career Expo
Sue Ellson
1:00pm Main Stage
Melbourne Convention and Exhibition Centre
28 August 2016

#1
In the beginning, say Yes
. start through existing connections
. consider online platforms
. gain experience and build relationships

#2
Identify the target audience for your products and services
. understand the type of people you like working with and who will pay you fairly
. find out where the target audience congregates
. connect and maintain your relationship with them

#3
Clarify your points of difference
. what is different about the way you work?
. how flexible are you willing to be?
. are you willing to say no or refer on some gigs?

#4
Find collaborators, complementers and co-operators
. collaborators who can assist you
. complementers who can add more value to your clients
. co-operators who can assist the people you attract that are not 100% aligned

#5
Refine your products and services
. be willing to let go of non-performing products and services
. be willing to include more relevant products and services
. rely on instinct and results and ask questions

#6
Understand that you may need to have some loss leaders
. some bigger opportunities require an upfront investment
. ensure that there is a fair exchange (even if no direct profit)
. main priority should still be what works (even if it is not your preference)

#7
Build your referral business
. follow up with clients and customers
. build and develop the relationship
. ask for the sale and always say thank you

#8
Develop your offline brand
. show up in the real world
. engage with influencers
. support your industry and profession

#9
Develop your online brand
. quality website
. quality social media real estate
. consistent broadcasting and responsiveness

#10
Develop your value
. regular education and training
. maintain your accountability
. improve your strategy and mindset

#11
Share your value
. be willing to give back to your industry or profession
. be willing to mentor new entrants
. document your findings so they can be replicated

#12
Be ready to expand
. consider direct referrals and outsourcing first
. start at a manageable level as supervision takes time
. prove what works first and expand that component first

#13
Manage your risk
. understand what level of effort you can realistically maintain
. start new ideas on a trial basis first
. step outside of your comfort zone but not off a cliff

#14
Accept responsibility for your choices
. it won’t be the end of the world – you have learnt something
. be solution focused not victim focused
. don’t hand over full responsibility to someone else – own your choices

#15
Source reliable and independent professional advice
. look for possible conflicts of interest
. ensure that the priority is for your success not their profit
. test and measure before proceeding full speed

#16
Measure, review and analyse your results
. what can you acknowledge as an achievement?
. what tweaks do you need to make?
. how will you implement your improvements?

#17
Seek reliable feedback of your customers’ experience
. mystery shop or award applications
. identify trends from research in your industry or profession
. contact people who have ‘left’

#18
Connect with like-minded people
. traditional employees will not understand the freelancer / contractor lifestyle
. reflect on the capital you have created and the freedom you enjoy
. it is a choice, not better or worse

#19
Be willing to be firm
. take a stand but always be polite and respectful
. saying no can lead to a better yes
. explain your value don’t discount it

#20
Your Network is your Net Worth
. there is no job security so be prepared
. be ready for market changes
. build up a cash reserve for quiet patches
. remember to work on your business and in your business

Action Steps
120 Ways Publishing Stand 12 next to Main Stage
Email sueellson @ sueellson.com or SMS +61 402 243 271 and include your
first name and email address and receive

1. These slides and recording
2. An invitation to connect to Sue Ellson on LinkedIn
3. Invitation to upcoming events
4. A chance to win a digital book https://120ways.com/win
120 Ways To Achieve Your Purpose With LinkedIn
120 Ways To Attract The Right Career Or Business
120 Ways To Market Your Business Hyper Locally