LinkedIn Strategy and Personal Branding for Whitehorse Business Group Women in Business Luncheon
Date: 28 April 2026
Organisation: Whitehorse Business Group – Women in Business Luncheon
Program: https://www.trybooking.com/events/landing/1561099
https://www.whitehorsebusinessgroup.com.au/current-events/event/women-in-business-luncheon.1428
Venue: Canterbury International Hotel, 326 Canterbury Rd, Forest Hill Victoria 3131
Invitation from: Mark Lane and Cassandra McCallum
Topic: LinkedIn Strategy and Personal Branding
PowerPoint Slides:
Recommended Reading: Webinars and Recordings and Five Non Fiction Books
WOMEN IN BUSINESS // Today I was a guest speaker at the Women in Business Luncheon for the Whitehorse Business Group on the topic of ‘LinkedIn Strategy and Personal Branding’ at the Canterbury International Hotel. Special thanks to Mark Lane and Cassandra McCallum for the invitation to present, Ben Yeoh and Greg Lipschitz for the event supports and lovely to meet Tash Hopkins from Runners Paradise, Mayor Kirsten Langford, Sally Houguet and Simon McMillan. Great to have the fabulous Yvonne Junor there too!
I covered off the following topics:
- Personal Profile
- Company / School Page
- Networking Strategy
- Engagement Strategy
- Content Strategy
- Brand and Sales Strategy
And went through the value of LinkedIn Premium Jobs and Careers and whether or not to consider LinkedIn Advertising.
It was lovely to chat with so many guests at the end – it was a very engaged group of emerging and established women in business!
Enjoy the photos and check out the slides online at https://sueellson.com/blog/linkedin-strategy-and-personal-branding-for-whitehorse-business-group and if you are clever, find out how to save $50 – $250 on my one-on-one professional services!
#whitehorsebusinessgroup #wbg #sueellson
Promotion before event Facebook Instagram LinkedIn
Shared Online: Presentations, Publications, Archive.org, Facebook, Google, LinkedIn Profile, LinkedIn Page, Substack, Twitter / X
Posts after the event Bianca Carvello LinkedIn Post, Cassandra McCallum LinkedIn Post, Mayor Kirsten Langford LinkedIn Post, Stav Vafeas LinkedIn Post, Little Happy Hut Coffee Cart LinkedIn Post, Greg Lipschitz LinkedIn Post, Dr. Heena Sinha Cheung LinkedIn Post, Ben Yeoh LinkedIn Post, Archive.org, Whitehorse Business Group Instagram Post, Whitehorse Business Group Instagram Post on the day, Whitehorse Business Group Facebook Post
