Sue Ellson Professional Services and Pricing
LinkedIn, Careers, Business, Hyper Local Marketing, Gigsters
I provide various services including:
- writing – books, articles, blogs, copy, newsletters and poetry
- training – presentations, training, keynote speaking, seminars, workshops, lectures, guest speaking, professional development sessions, facilitating, forums, discussions, conferences, events etc
- creating – serving regular clients – marketing strategy, social media marketing, website updates, technical support, webinar co-hosting, facilitation
- consulting – on LinkedIn (for your career or enterprise as an Independent LinkedIn Specialist), online branding (your entire online presence), careers (helping you choose and find the best options), employment, recruitment, business strategy, hyper local marketing and marketing strategy, social media strategy (including Google Business), basic website design (WordPress), search engine optimisation (SEO), networking (online and in person), newcomers, expatriates, repatriates, skilled migrants, settlement
- pro bono – usually around 10 hours per week including hosting free webinars, providing exclusive and detailed media commentary and content for journalists and broadcasters and supporting various individuals and enterprises through pro bono or value exchange writing, training, creating and consulting
How can I help you?
- assist with updating your LinkedIn Profile and resume for your purpose (including writing content) and further training and resources for follow up
- one-on-one practical training and coaching for busy executives and specialist consultants (online branding, social media, LinkedIn, Google Business, WordPress websites, digital strategy, branding and online presence)
- provide group training related to online branding, social media (in particular LinkedIn), WordPress websites, networking etc
- collaborate on effective techniques for your career or business (securing work or gaining clients, includes job interview preparation)
- settlement support related to moving to Melbourne or moving elsewhere, cultural transition for international expatriates, repatriates and skilled migrants
- review an existing website and social media and update accordingly for strategic enterprise purposes and explain what is happening and what you can do yourself and what you can outsource
- general business management and administration consulting as per your requirements
- complete an online representation audit (both website and social media) and suggest improvements and complete tasks
- create the first edition of a WordPress website complete with search engine optimised content and images, Google Accounts etc
- reconnect regularly to provide updates, maintenance or further marketing support
How do I work?
My goal is to independently advise and assist you on what is best for your needs – my only agenda is your benefit!
I have been attending up to four events per week (both international and local, online and offline) since completing my university studies in 2000 to keep myself up to date.
I also listen to webinars and podcasts, subscribe to industry newsletters and magazines and read a great deal of relevant content most days. As a regular trainer, I need to keep myself up to date so that I know more than my adult students. I am both an educator and a practitioner.
For my clients, I make sure that I understand their requirements and get moving towards productive results as quickly as possible by selecting the most effective solutions that can provide a long term return on investment (time and effort).
If I do not believe that I can offer the best service for your needs, I will refer you to other people in my network who may be able to provide the service you need. I also have a range of ongoing clients (mostly small business owners who consult on a regular basis and outsource some of their technical tasks to me).
That said, I am not a techy geek by nature, I am more of an empathetic and proactive results-oriented skills coach.
I do things that work based on experience and results with other clients from many different industries!
In group situations, I make sure that whatever is delivered is relevant and tailored for the audience.
I can meet you at your level of expertise – from beginner to very knowledgable.
I look forward to working with you!! 
Typical Clients
Most of my clients are based in Melbourne, Victoria, Australia, but I also work with people across Australia and internationally on request (either in person or online).
- senior executives and experienced professionals
- newcomers, expatriates, repatriates and skilled migrants
- small and medium sized business owners
- local, state and federal government, professional associations and not-for-profit enterprises
- early learning, secondary schools, tertiary colleges, universities and adult education providers
- local and international publications and websites
Professional Packages for your Purpose
One on One Personalised Assistance
Helping you on your LinkedIn, Career or Business Journey – with results you can measure!
One Hour = Essential Audit and Edits, Strategic Insights
Four Hours = Deeper Dive, Significant Edits, Direct Referrals
Eight Hours = Comprehensive Strategic and Tactical Update, Implementation and Review
One Hour
Personalised Assistance-
Career or Business
-
Includes LinkedIn
-
Up to 3 people
Four Hours
Personalised Assistance-
Career or Business
-
Includes LinkedIn
-
Up to 2 people
Eight Hours
Personalised Assistance-
Career or Business
-
Includes LinkedIn
-
Just for you
Package For Your Career
Value
Silver
Gold
Platinum
Silver $399
1. Applicant Tracking System Friendly Resume Template
$49
✔️
✔️
✔️
2. Five Digital Non-Fiction Books
$49
✔️
✔️
✔️
3. LinkedIn for me Online Course (includes videos)
$99
✔️
✔️
✔️
4. LinkedIn Profile Audit Report (includes suggested edits for personal profile)
$199
✔️
✔️
✔️
5. One Hour Personal and Private Session with Sue Ellson (includes edits and updates, can be recorded and receive an AI Summary)
$249
✔️
Silver Package
$645
$399
Gold $799
6. Two x One Hour Personal and Private Sessions with Sue Ellson (includes edits, updates, review of edits, networking and engagement strategies, can be recorded and receive an AI Summary)
$498
✔️
7. Three Personal Introductions via LinkedIn (only available if edits completed) and written LinkedIn Recommendation
$99
✔️
8. Preparation of a relevant content post for maximum impact
$99
✔️
Gold Package
$1,092
$799
Platinum $1,199
9. Four x One Hour Personal and Private Sessions with Sue Ellson (includes edits, updates, review of edits, networking and engagement strategies, can be recorded and receive an AI Summary)
$996
✔️
10. Six Personal Introductions via LinkedIn (only available if edits completed) and written LinkedIn Recommendation
$198
✔️
11. Preparation of two relevant content posts for maximum impact
$198
✔️
12. Additional content and media links suggestions
$99
✔️
Platinum Package
$1,887
$1,199
Package For Your Business
Value
Silver
Gold
Platinum
1. Usernames and Passwords List Spreadsheet
$49
✔️
✔️
✔️
2. Five Digital Non-Fiction Books
$49
✔️
✔️
✔️
3. LinkedIn for me Online Course (includes videos)
$99
✔️
✔️
✔️
4. LinkedIn Profile Audit Report (includes suggested edits for personal profile and company page)
$399
✔️
✔️
✔️
5. One Hour Personal and Private Session with Sue Ellson (includes edits and updates, can be recorded and receive an AI Summary)
$249
✔️
✔️
✔️
Silver Package
$796
$399
Gold $799
6. Two x One Hour Personal and Private Sessions with Sue Ellson (includes edits, updates, review of edits, networking and engagement strategies, can be recorded and receive an AI Summary)
$498
✔️
7. Three Personal Introductions via LinkedIn (only available if edits completed) and written LinkedIn Recommendation
$99
✔️
8. Preparation of a relevant content post for maximum impact
$99
✔️
Gold Package
$1,243
$799
Platinum $1,199
9. Four x One Hour Personal and Private Sessions with Sue Ellson (includes edits, updates, review of edits, networking and engagement strategies, can be recorded and receive an AI Summary)
$996
✔️
10. Six Personal Introductions via LinkedIn (only available if edits completed) and written LinkedIn Recommendation
$198
✔️
11. Preparation of two relevant content posts for maximum impact
$198
✔️
12. Additional content and media links suggestions
$99
✔️
Platinum Package
$2,038
$1,199
Other Options
Investment
Individual Hourly Rate (up to three people)
$249
Individual Hourly Rate after five hours
$110
4 x Individual Hourly Rate
$849
8 x Individual Hourly Rate
$1,499
Group Hourly Rate first training hour (bespoke preparation, presentation delivery, digital presentation files, the ability to record and share, unlimited participants, online or travel within 50kms of Melbourne CBD)
$699
Additional Group Hourly Rate after the first training hour
$399
Group Half day (4 hours)
$1,499
Group Full day (up to 10 hours)
$2,999
Online Presence Review and Audit – review of current internet presence for you and/or your enterprise, complete a social media audit, review statistics and profiles, provide recommendations in a written report and deliver results in a one hour online session including time for questions that can be recorded.
$1,199
New Website and Social Media Profiles – Preparation of first edition search engine optimised WordPress website using the WP Astra Theme, Elementor Page Builder (paid version) and edited Starter Template with training on how to update it yourself. Includes collection and editing of basic content. Ideal for a first edition website that you can ‘upgrade’ later when you are ready for stage two with a maximum of 10 pages and/or posts. You will be guided on how to purchase your own domain name, domain name privacy and website hosting so you have full ownership of your website. Can use provided photos, logos and content. Includes preparation of a usernames and passwords list. Creation and/or updating of Google Business Profile, installation of Google Analytics, Security, Backup and Search Engine Optimisation Plugins and recommendations for up to five social media profiles. Includes all templates and additional resources and digital copies of five books. Full outline to be confirmed before commencement. (Alternatively can pay by the hour)
$4,999
Details
Online appointments can be recorded to your computer so you can watch it again. Zoom automatically generates an AI Summary
All amounts include 10% Australian Goods and Services Tax (GST) – international clients are GST free which means you save 10%!
All amounts are tax deductible in Australia (please keep a copy of your tax invoice)
Payment is by invoice and direct deposit within 7 or 30 days as mutually agreed
Credit Card Payments are available (+5% for processing fees)
Changed appointments may attract a cancellation fee of $100, especially if at short notice or during peak times
Travel Costs Additional and if regional or interstate, to arrive day before presentation and include one night’s accommodation, airport parking, meal allowance, flexibility with booking times appreciated and can be included on invoice
* Large enterprises with more than 50 staff, please request a specific quote
* If you have a specific request, a fixed fee quote can be prepared
Discounts Available
15% discount to people not working for more than three months (but you will need to complete prework before a booking)
15% discount to people over 60 years of age (often referred to as Seniors)
Pro Bono speaking or training requests – complete the speaking and training form first
Pro Bono consulting requests – use the free webinar recordings, publications, presentations and videos or search the site map first and provide a written summary of what you have already completed with your request
LinkedIn Update
Starts with a two hour one-on-one session to help you navigate the platform, complete a backup, collect your statistics and most importantly, complete the most relevant updates immediately. You will then be given time to add in other information and also access the entire ‘LinkedIn for me and my career or business’ online course (Value $97) and we will meet again, within 14 days for one hour, to go through your edits and show you how to engage, create content, apply for jobs, promote your products or services. Online sessions can be recorded. The total value for three hours contact time plus the course is AUD$849 but as a package, available for AUD$699.
Job Seeker
Clarify the most effective job search strategy for your goals, help you update your resume and LinkedIn Profile (with recommended templates and wording edits for your industry), training on how to network online effectively, secure referrals in your own network including three hours face-to-face assistance ideally in three separate appointments. Online appointments can be recorded. Will require you to complete some tasks between appointments. Includes all templates and additional resources. The total value for three hours contact time is AUD$749 but as a package, available for AUD$699.
Professional Job Seeker
Clarify the most effective job search strategy for your goals, update your resume and LinkedIn Profile (based on what you already have and further questioning), initial networking online with at least five targeted individuals, secure three referrals in your own network and three in my network including six hours face-to-face assistance. Online appointments can be recorded. Will require you to provide information requested if not available verbally. Includes all templates and additional resources. The total value for six hours contact time is AUD$1482 but as a package, available for AUD$1,329.
Online Presence Review and Audit
Review of current internet presence for you and/or your enterprise, complete a social media audit, review statistics and profiles, provide recommendations in a written report and deliver results in a one hour online session including time for questions that can be recorded. Includes all templates and additional resources. AUD$1,199.
New Website and Social Media Profiles
Preparation of first edition search engine optimised WordPress website using the WP Astra Theme, Elementor Page Builder (paid version) and edited Starter Template with training on how to update it yourself. Includes collection and editing of basic content. Ideal for a first edition website that you can ‘upgrade’ later when you are ready for stage two with a maximum of 10 pages. You will be guided on how to purchase your own domain name, domain name privacy and website hosting so you have full ownership of your website. Can use provided photos, logos and content. Includes preparation of a usernames and passwords list. Creation and/or updating of Google Business Profile, free Google Website, installation of Google Analytics, Security, Backup and Search Engine Optimisation Plugins and updates of LinkedIn, Facebook, Instagram, X and YouTube social media profiles. Includes all templates and additional resources and digital copies of five books. Full outline to be confirmed before commencement. AUD$4,999 (tax deductible and credit card option available).
Flexible Investment Options and Pricing
If you would prefer to sample my support, or you would like to consider group support, the following flexible options are available:
Free and Accessible Now
All of the educational content on this website (which you are encouraged to find via the site map or search box and menu below) including the resources listed on the Latest Offer page
Fixed Amount
If you would like something just done, let’s clarify what you need done and I can offer a total amount as I know that some people like to know up front. I like to offer an hourly rate as a starting point so you can gain immediate results and confirm that we are aligned. Some work requires me to work with you as I am not a mind reader, but there are some tasks I can complete for you independently. As a former banker, I make sure that all of the services I provide deliver a return on your investment, are ethical and provide long term value. I have a broad toolkit of knowledge, skills and networks.
Personal Assistance
AUD$249 per hour including GST for up to three people online (can be recorded) or in person in Melbourne
AUD$849 for 4 hours ($212 per hour)
AUD$1499 for 8 hours ($187 per hour)
Book directly by phone, email or via https://calendly.com/sueellson
Group Assistance
AUD$699 for the first training hour (includes GST, bespoke preparation, presentation delivery, digital presentation files, the ability to record and share, digital book for each participant, unlimited participants) and $399 for each additional hour. Enquire directly by https://sueellson.com/speaking-or-training-request
Group Day Programs
Half day (4 hours) AUD$1,499 and full day (up to 10 hours) $2,999 (unlimited participants and recording allowed)
Enquire directly by https://sueellson.com/speaking-or-training-request
Payment Terms
Payment by invoice after email confirmation and before appointment (or agreed corporate terms)
Pro Bono Special Requests
If it is for speaking or training services, please complete the speaking or training request form with your requirements.
If it is for consulting services because you currently have difficult personal circumstances, please use the free content first including LinkedIn webinar recordings, publications, presentations, podcasts, videos and the latest free offers.
Please contact me directly with details of what you have done so far and what you would like help with next. I will then send aligned tasks to complete before our time together to ensure we are a suitable fit.
Online appointments
Can be recorded so you can watch them again or share them with your administrative assistant.
Travel costs
Additional if outside metropolitan Melbourne
Large enterprises
With more than 50 staff, please request a specific quote
Tax
All amounts include 10% Australian Goods and Services Tax (GST) – international clients are GST free which means you save 10%!
Changed appointments
May attract a cancellation fee of $100, especially if at short notice or during peak times
Credit card, international and buy now and pay later payments available
5% surcharge to cover administration fees
Discounts
I am happy to offer a 15% discount to people not working for more than three months (but I do require you to do prework before our session) and people over 60 years of age (often referred to as Seniors).
Reviews
You can find these online via
- a Google Search
- a Bing Search
- LinkedIn Profile as Recommendations
- Facebook Page
- Reviews page on this website.