Sue Ellson Professional Services and Pricing
LinkedIn, Careers, Business, Hyper Local Marketing, Gigsters
I provide various services including:
- writing – books, articles, blogs, copy, newsletters and poetry
- training – presentations, training, keynote speaking, seminars, workshops, lectures, guest speaking, professional development sessions, facilitating, forums, discussions, conferences, events etc
- creating – serving regular clients – marketing strategy, social media marketing, website updates, technical support, webinar co-hosting, facilitation
- consulting – on LinkedIn (for your career or enterprise as an Independent LinkedIn Specialist), online branding (your entire online presence), careers (helping you choose and find the best options), employment, recruitment, business strategy, hyper local marketing and marketing strategy, social media strategy (including Google Business), basic website design (WordPress), search engine optimisation (SEO), networking (online and in person), newcomers, expatriates, repatriates, skilled migrants, settlement
- pro bono – usually around 10 hours per week including hosting free webinars, providing exclusive and detailed media commentary and content for journalists and broadcasters and supporting various individuals and enterprises through pro bono or value exchange writing, training, creating and consulting
How can I help you?
- assist with updating your LinkedIn Profile and resume for your purpose (including writing content) and further training and resources for follow up
- one-on-one practical training and coaching for busy executives and specialist consultants (online branding, social media, LinkedIn, Google Business, WordPress websites, digital strategy, branding and online presence)
- provide group training related to online branding, social media (in particular LinkedIn), WordPress websites, networking etc
- collaborate on effective techniques for your career or business (securing work or gaining clients, includes job interview preparation)
- settlement support related to moving to Melbourne or moving elsewhere, cultural transition for international expatriates, repatriates and skilled migrants
- review an existing website and social media and update accordingly for strategic enterprise purposes and explain what is happening and what you can do yourself and what you can outsource
- general business management and administration consulting as per your requirements
- complete an online representation audit (both website and social media) and suggest improvements and complete tasks
- create the first edition of a WordPress website complete with search engine optimised content and images, Google Accounts etc
- reconnect regularly to provide updates, maintenance or further marketing support
How do I work?
My goal is to independently advise and assist you on what is best for your needs – my only agenda is your benefit!
I have been attending up to four events per week (both international and local, online and offline) since completing my university studies in 2000 to keep myself up to date.
I also listen to webinars and podcasts, subscribe to industry newsletters and magazines and read a great deal of relevant content most days. As a regular trainer, I need to keep myself up to date so that I know more than my adult students. I am both an educator and a practitioner.
For my clients, I make sure that I understand their requirements and get moving towards productive results as quickly as possible by selecting the most effective solutions that can provide a long term return on investment (time and effort).
If I do not believe that I can offer the best service for your needs, I will refer you to other people in my network who may be able to provide the service you need. I also have a range of ongoing clients (mostly small business owners who consult on a regular basis and outsource some of their technical tasks to me).
That said, I am not a techy geek by nature, I am more of an empathetic and proactive results-oriented skills coach.
I do things that work based on experience and results with other clients from many different industries!
In group situations, I make sure that whatever is delivered is relevant and tailored for the audience.
I can meet you at your level of expertise – from beginner to very knowledgable.
I look forward to working with you!! 
Typical Clients
Most of my clients are based in Melbourne, Victoria, Australia, but I also work with people across Australia and internationally on request (either in person or online).
- senior executives and experienced professionals
- newcomers, expatriates, repatriates and skilled migrants
- small and medium sized business owners
- local, state and federal government, professional associations and not-for-profit enterprises
- early learning, secondary schools, tertiary colleges, universities and adult education providers
- local and international publications and websites
Reviews
You can find these online via
- a Google Search
- a Bing Search
- LinkedIn Profile as Recommendations
- Facebook Page
- Reviews page on this website.