In this episode of The Health Coach Impact podcast, Sharon Curtain interviews LinkedIn Specialist Sue Ellson about how health coaches can leverage LinkedIn to increase their visibility and professionalism. Sue shares practical tips and strategies for optimising LinkedIn profiles, building networks, and using LinkedIn’s features to attract clients and opportunities. The podcast provides valuable insights for health coaches looking to establish a strong presence on LinkedIn and enhance their online presence.

Key Takeaways 💡

LinkedIn as a branding tool: LinkedIn is highly optimised for names, making it a powerful branding tool. A LinkedIn profile is often the first search result when someone Googles a name. It allows individuals to control the narrative and information that appears when people search for them online, making it essential for managing one’s professional image.
Strategic networking on LinkedIn: Connecting with everyone you meet, whether online or in person, is crucial for expanding your network. By connecting with people, you stay in their orbit and remain on their radar when they need your services. This approach helps build relationships and ensures you’re considered when opportunities arise.
LinkedIn’s algorithm and content strategy: LinkedIn’s algorithm now focuses on delivering content based on users’ past engagement. To maximize reach, it’s important to maintain a consistent message and focus on a specific niche. The algorithm interprets user interests and tailors content accordingly, so diversifying content topics can confuse the algorithm and reduce overall visibility.
Optimizing LinkedIn profiles for coaches: Filling out your LinkedIn profile is essential for health coaches to tell their story and showcase their expertise. Include achievements, tasks, and all relevant experience, even if it’s from a different industry or over 10 years old. A complete profile helps potential clients understand your background and ensures they can self-select based on the information provided.
Strategic engagement and networking: Selectively engage with content aligned with your focus and invite relevant people to connect. Use Google Advanced Search to target specific demographics, such as senior executives in HR, to build a network of potential clients. Systemize your approach by regularly checking who has viewed your profile and inviting them to connect, turning warm leads into connections.
Leveraging LinkedIn newsletters: Creating a LinkedIn newsletter can be a very helpful tool to warm people up, and get them to know, like, and trust you. Unlike a normal newsletter, which is another email in an inbox, it’s just a little notification on LinkedIn, which is really all you need to remember that someone exists. The same content can be repurposed for website and email newsletters, maximising its reach.
Crafting an effective ‘About’ section: The ‘About’ section should include keywords and dot points to improve search visibility. Include your name, post-nominal titles, and contact details at the beginning for easy access. Separating professional, technical, and personal skills helps readers understand your value. The goal is to optimize the section for search results and provide clear information about your expertise.
Personal Profiles vs. Company Pages: While content can be shared on both personal profiles and company pages, personal content tends to reach a wider audience. A company page is valuable for displaying a logo and creating a history of content in one place. It also allows you to attract followers beyond your connection limit and provides branding opportunities, especially for larger practices with multiple coaches.
LinkedIn Learning and Premium benefits: Access LinkedIn Learning courses for free through a local library card to enhance skills like assertiveness and negotiation. Premium subscriptions offer benefits like automatic message responses and increased search visibility. However, LinkedIn Premium is only worthwhile if your profile is fully updated. Add all email addresses to your account to avoid duplicate profiles and customize notification settings to reduce inbox clutter.
Etiquette for engagement and promotion: When commenting, provide value without overshadowing the author, and avoid AI-generated comments. Saving posts signals high value to the algorithm. Maintain a friendly, professional, and solution-focused approach. Promotions should add value, such as offering a free ebook or discount, rather than being overly salesy. A clear call to action on your profile can also drive engagement.

Other Resources that may be helpful

Webinars and Recordings
https://sueellson.com/webinars-and-recordings

Shared online:

PODCAST // Health (and other) Coaches – how comfortable are you with developing your online presence? 🤔How do you really feel about LinkedIn? In Episode #006 of The Health Coach Impact Podcast 🎙️from the Health Coaches Australia and New Zealand Association, Sharon Curtain and I discuss:

➡️ LinkedIn as a branding tool
➡️ Strategic networking on LinkedIn
➡️ LinkedIn’s algorithm and content strategy
➡️ Optimizing LinkedIn profiles for coaches
➡️ Strategic engagement and networking
➡️ Leveraging LinkedIn newsletters
➡️ Crafting an effective ‘About’ section
➡️ Personal Profiles vs. Company Pages
➡️ LinkedIn Learning and Premium benefits
➡️ Etiquette for engagement and promotion

Listen in via your favourite podcast channel via the links at https://sueellson.com/blog/getting-noticed-on-linkedin-on-the-health-coach-impact-podcast and thanks to Betina Pflug for the referral.

This link includes access to the 43 minute podcast, an AI generated summary and links to more resources related to this topic.

Key recommendations include:

✔ Completing your LinkedIn Profile in full

✔ Developing your own engagement and content strategy

✔ Connecting with everyone you meet ‘from now on’

✔ Consider creating a LinkedIn Newsletter and publishing it once a month

Happy listening and action taking! 🎧

#linkedin #healthcoach #hcanza #sueellson

Shared online by Sue Ellson Archive.org, Publications, Podcasts, Facebook Page, Google, LinkedIn Profile, LinkedIn Page, Substack, Twitter / X

Shared online by Sharon Curtain / HCANZA Facebook, LinkedIn More information about HCANZA here.