Camberwell Catchup 1 – Business Writing Theme

Camberwell Catchup with Sue Ellson and Carmen Vitnell

Camberwell Catchup 1 – Business Writing Theme

By Sue Ellson

After hosting monthly events for people who live, work or network in Camberwell under the brand name Camberwell Network from 2012 – 2022, I have re-started monthly Camberwell Catchups on the 1st Wednesday of the Month from 7:30am – 8:30am at My Other Brother, Rear of 586 Burke Road, Camberwell, Melbourne, Victoria 3124.

Our first event was held on Wednesday 6 May 2026 and our theme was ‘Business Writing.’

Camberwell Catchup with Sue Ellson and Carmen Vitnell

The fabulous guests who joined us provided the following business writing tips:

Sue Ellson – get started and think clearly about what you can share and write that down, without over-using AI as you can be distracted from your main message and your writing will lose its impact

Richard Serpell – leverage your existing skills in your writing and bring over your skills from corporate life into your business. Be prepared to share your expertise and give value.

Michael Serpell – huge fan of journalling in the morning and carrying a paper notepad wherever I go so that any ideas gathered throughout the day can be written down on the spot. Recommend Writers Duet for writing a screen play.

Yvonne Junor – look for inspiration wherever you go, be prepared to blog weekly and write in your journal to practice your writing skills. Read more online at Rainbow Connexions.

Alan Mitchell – people are busy, so do your research and don’t aim to put everything on paper. Clients want quick facts. An Executive Report should be only one page with links or attachments. Corporate discipline means including an Action Plan and follow up steps outlining who is responsible for what.

Gayathri Padmanabhan – beauty is in the eye of the beholder, so think about how others will interpret your writing and put yourself in the audience’s shoes.

Ken Maher – keep it short and simple and do not include jargon.

Carmen Vitnell – be cautious about using AI, it cannot write for you. When you try to converse with it, it can give you a structure and tips but you can easily become overwhelmed with too many ideas and too much information. Lean into getting what you know out of your head and revise it later.

Parul Kaul – keep up your momentum. AI does a lot but it can’t do it for you on a twice a week basis. When you write regularly, it has a compounding effect. Bring across your point of view.

Vincent Choi – use a nice pen. Be willing to draw. English is my third language so you need to find a communication style that you feel comfortable with. Consider using a template.

Ernest Gavey – Autocad is a great tool, but sometimes a drawing on the back of an envelope makes more sense to someone. Consider reviewing your business and what you offer and reducing it to less. AI can provide a structure but can manipulate your own writing so think of your own ideas and start from there.

Camberwell Catchup with Sue Ellson and Carmen Vitnell and Guests


Register for the next Camberwell Catchup here.