Topic: LinkedIn for High Achievers
Date: Monday 16 December 2024 4:30pm – 5:30pm
Organisation: University of South Australia – Career Services
Address: University of South Australia, H5-02 Bradley Forum,
Hawke Building, City West Campus, 50-55 North Terrace, Adelaide, South Australia, 5000
Event details: https://www.unisacareerhub.unisa.edu.au/students/events/Detail/3522320
Organisers: Demi Kastanos, Kimberly Goh, Eleni Giagos
Slides: Below
Photos: Below
Audio Recording: Below
Gifts: All registrants received a copy of the slides and a digital version of my book ‘LinkedIn for me and my career or business.’ I was fortunate to receive an amazing box of Haighs chocolates! Thank you team UniSA!!
Photos
Audio Recording
Please note if you play this file it is 47.6MB
Text From Slides
Previous LinkedIn Presentations and Publication for UniSA
23/09/2015 Introduction To LinkedIn For Students
https://sueellson.com/blog/introduction-to-linkedin-for-students-for-the-university-of-south-australia
23/09/2015 LinkedIn Masterclass For Students
https://sueellson.com/blog/linkedin-masterclass-for-students-for-the-university-of-south-australia
18/10/2016 Nifty Networking Through LinkedIn
https://sueellson.com/blog/nifty-networking-through-linkedin-for-the-university-of-south-australia
30 June 2023 How LinkedIn can help you build relationships to achieve your goals
https://unisa.edu.au/connect/alumni-network/news/archive/2023/issue5/how-linkedin-can-help-you-build-relationships-to-achieve-your-goals
LinkedIn for High Achievers
- How to showcase your UniSA Education
- How to showcase your UniSA Employment
- What is an achievement?
- Where can you include your achievements?
- LinkedIn Profile Essentials – backup, statistics, settings, sections
- LinkedIn Page Essentials – multiple sections
- Engagement Essentials – reactions, comments, endorsements, recommendations
- Publishing Essentials – posts, articles, newsletters
- Favourite Hacks
- Questions and Answers
- How to showcase your UniSA Education
1.1 Ensure you have chosen UniSA from the Drop Down Box in the Education Section
1.2 Ensure you have included your Subjects (and Topics if relevant) in the Education Section
1.3 Include a Description of UniSA and add in any Media in the Education Section
Established in 1856, UniSA is an innovative, world-class institution built on teaching, learning and research excellence.
1.4 Post Nominals in About Section
List after your name in the About Section but NOT after your name in the Name SectionSue Ellson BBus GK MPC PCDAA ASA WV MEdPlus AWS
1.5 Highlighted Education Provider Top Right underneath Banner
- How to showcase your UniSA Employment
2.1 If Employed by UniSA, choose Employer from Drop Down Box in the Experience Section
2.2 Include a Description of UniSA and add in any Media in the Employment Section
Established in 1856, UniSA is an innovative, world-class institution built on teaching, learning and research excellence.
2.3 Contact Info – Website Link
2.4 Profile Banner – Logo on Top Right Hand Side – 1584 x 396 pixels
2.5 Selected Employer – Above Education on Top Right Hand Side
- What is an achievement?
Anything you have done particularly well
Anything you have done over and above your initial requirements
Do not include commercially sensitive information (percentages okay)
Write them in past tense (have been completed)
Stating details does not equal bragging
https://www.linkedin.com/pulse/how-write-add-achievements-your-linkedin-profile-sue-ellson
This link also includes words you can use to describe your achievements.
- Where can you include your achievements?
Priority Sections
Experience
Volunteer
Honors & awards
Other Sections
About
Projects
Test Scores
Demonstrate Skills (in Skills Section)
Implied Achievements
Skill Endorsements
Recommendations (Given and Received)
Licenses and Certifications / Organizations (where you list your professional memberships)
- LinkedIn Profile Essentials – backup, statistics, settings, sections
Demonstration
Backup – More/Resources Button (Save to PDF) and Get a Copy of your Data https://www.linkedin.com/mypreferences/d/download-my-data
Statistics
– 100+ Views per 90 days
– 50+ Search appearances per seven days
– 60+ or 500+ Connections and more Followers than
Connections
– 6+ Given and 6+ Received Recommendations
– 20+ endorsements for your top Skills
– 3+ actions per week https://www.linkedin.com/dashboard
Settings – Selective Visibility, Advertising and Notifications, edit public URL https://www.linkedin.com/public-profile/settings
Sections – Complete as many as possible but in particular, the headline https://www.linkedin.com/pulse/linkedin-headline-formula-label-keywords-interest-sue-ellson
- LinkedIn Page Essentials – multiple sections
Demonstration
- Engagement Essentials – reactions, comments, endorsements, recommendations
Demonstration
https://www.linkedin.com/feed/update/urn:li:activity:7244589010440912897
https://sueellson.com/blog/10-ways-to-improve-your-linkedin-engagement
Recommendations – written, can be used in court – met, observed, wish well
- Publishing Essentials – posts, articles, newsletters
Demonstration – Posts, Articles, Newsletters
- Favourite Hacks
- Verify your account with email not passport
- Add ALL email addresses to your LinkedIn account and turn on 2FA
- Notification Bell – Profiles and Pages to curate your Newsfeed
- Micro Credentials LinkedIn Learning (consider personal skills)
- Listen more than Speak (feed the algorithm beast)
- Away Message on Inbox if you have basic Premium
- Articles can be Search Engine Optimised and have lifetime value
- Create a Newsletter and all new Followers will be invited to Subscribe (no cost to distribute and only a notification, not an email)
- Connect with everyone you meet in person or online FROM NOW ON
- Create your own name website ie sueellson.com
- Aim to work close-to-home
- Coming soon – video and multiple image banner
- Plenty more at https://sueellson.com/linkedin-insight-webinars-and-recordings
Follow, Join, Notify
- https://www.linkedin.com/school/university-of-south-australia
182K Followers 129K Alumni - https://www.linkedin.com/school/uniofadelaide
185K Followers, 117K Alumni - https://www.linkedin.com/groups/90867 8,169 Members
- https://www.linkedin.com/groups/109122 5,845 Members
- When did you join LinkedIn? Profile, More/Resources, About this Profile
University of South Australia – Career Services
P: 8302 7860
E: careers@unisa.edu.au
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