Online Strategies to Attract and Retain Quality Employees

By Sue Ellson

Topic: Online Strategies to Attract and Retain Quality Employees
Date: Wednesday 29 October 2025
Time: 12:00pm – 12:45pm AEDT time (UTC+11)
Venue: Zoom Meeting
Handout and Recording: Will be sent to everyone who registers to attend
Tickets: $29.95 (with five digital books) or Free
Register: https://onlinestrategiestoattractandretainqualityemployees.eventbrite.com.au
Listed Online:
LinkedIn https://www.linkedin.com/events/7356313094626725888
Facebook https://www.facebook.com/events/1446442089720909

Details

Are you having difficulty attracting and retaining quality employees via LinkedIn (or online)?

Would you like some new online techniques to improve the quality of applicants?

Gain practical tips to enhance your recruitment, selection and retention techniques!

Agenda

Tips for your website and digital presence
Tips for your LinkedIn Company Page
Tips for your job advertisements
Tips for your online recruitment search
Tips for your selection process
Tips for your retention process

Inclusions

comprehensive slides that you can use as a road map before asking for extra assistance
video recording of the session
opportunity to purchase my five digital books at a discount
access to further career or digital mentoring with Sue Ellson
avoid making rookie mistakes and wasting your time and money!

This will be an inclusive workshop for all ages and abilities and there will be time for questions as well.

Register Now!

Slides

20251029-Online-Strategies-to-Attract-and-Retain-Quality-Employees-By-Sue-Ellson Download

Video

AI Summary

Quick recap
Sue Ellson presented strategies for attracting and retaining quality employees through online recruitment methods, focusing on LinkedIn and enterprise websites while sharing relevant statistics and recruitment trends. She provided detailed guidance on creating effective job advertisements, optimizing digital presence, and utilizing various job search platforms and tools to find suitable candidates. The webinar concluded with comprehensive recommendations for recruitment and onboarding processes, emphasizing the importance of clear communication, consistent selection practices, and maintaining a strong professional presence on social media platforms.

Next steps
Attendees: Fill in the webinar feedback form when it pops up
Attendees: Indicate preferred topics for the next LinkedIn webinar at the beginning of 2026 in the feedback form
Attendees: Check out Sue’s 5 books at SueEllson.com/books if interested
Attendees: Access the recording on Sue’s website later this afternoon at the provided link
Attendees: Review the LinkedIn user agreement Section 8
Attendees: Review the Professional Community Policies on LinkedIn
HR/Recruitment professionals: Consider formal training on recruitment processes if not already completed
HR/Recruitment professionals: Develop performance management data tracking for staff
HR/Recruitment professionals: Review and update recruitment and selection strategies every 2-3 years
HR/Recruitment professionals: Interview new candidates after they start to get feedback on the recruitment process

Employers: Ensure enterprise website has correct details, is mobile-friendly, and includes home, about, contact, and privacy policy pages
Employers: Ensure website is search engine optimized for local suburbs
Employers: Update all social media profiles with same logos, taglines, and look and feel
Employers: Ask all existing staff to follow the company on social media
Employers: Locate and review the social media policy, ensure staff know where it is and have read it
Employers: Update personal LinkedIn profiles if involved in recruitment
Employers: Create individual pages on website for each job role
Employers: Include salary or salary range on all job advertisements
Employers: Fill in every section of the LinkedIn company page profile
Employers: Ensure at least three administrators are set up on the LinkedIn company page
Employers: Invite connected people to follow the company page on LinkedIn
Employers: Create a careers page on website explaining the application process
Employers: Send confirmation emails when applications are received
Employers: Conduct first interviews online to save time if candidates don’t show up
Employers: Keep candidates informed throughout the recruitment process
Employers: Consider providing $50 gift cards to top candidates who complete tasks/assessments
Employers: Ensure all job offers are made in writing
Employers: Have onboarding process organized before new employee starts
Employers: On day one, invite new employees to follow enterprise social media profiles and review social media policy
Employers: Invite new employees to update their LinkedIn profile and add work email address
Employers: Encourage new employees to connect with at least 10 new colleagues on LinkedIn within first month

Attendees: Write a Google review, Facebook review, or online review on Sue’s website if they found the webinar helpful
Attendees: Follow Sue on social media for weekly content updates

Summary
Online Recruitment Strategies for Success
Sue Ellson conducted a webinar on attracting and retaining quality employees using online strategies, focusing on LinkedIn and enterprise websites. She shared statistics on recruitment trends, emphasizing the importance of salary transparency in job listings and the need for a structured recruitment process. Sue highlighted the significance of a strong digital presence, including an optimized website and active social media profiles, for attracting candidates. She also stressed the importance of consistent messaging and clear expectations in the recruitment process, as well as the need to review and improve strategies regularly.

Optimizing Job Ads
Sue discussed various features and benefits that could be highlighted in job advertisements, such as flexible work hours, professional development opportunities, and on-site amenities. She emphasized the importance of a strong LinkedIn presence for businesses, including filling out company pages and encouraging staff to follow and engage with the page. Sue also provided tips on creating effective job ads, noting the need to include salary information and link to the correct website for more details. She advised using tools like “My Future” to determine appropriate salary ranges and highlighted LinkedIn’s evolution into a skills-based platform, urging employers to ensure their job ads attract eligible candidates.

Job Search Strategies and Tools
Sue discussed various job search platforms and strategies, emphasizing the importance of a complete LinkedIn profile and the limitations of free LinkedIn tools compared to paid options. She highlighted the value of LinkedIn company pages and suggested using Google Advanced Search for broader candidate searches. Sue also mentioned the role of Seek and Indeed in job searching, noting that these websites also provide more comprehensive data and economic research.

Recruitment and Onboarding Best Practices
Sue provided comprehensive guidance on recruitment and onboarding processes, emphasizing the importance of setting realistic expectations, managing candidate communications, and avoiding unconscious bias. She recommended conducting initial interviews online to minimize time loss and suggested offering small incentives to candidates for their participation. Sue also highlighted the significance of maintaining consistent selection processes, providing written job offers, and ensuring prompt follow-ups after hiring. Additionally, she discussed the role of social media in professional development, encouraging participants to engage consistently and build a professional online presence.

Testimonials and Reviews

Glad to be a part of this meeting
It is informative
Brilliant as always Sue! Thanks ever so much for your absolute professional and in full-depth all inclusive presentation!
Thank you. This was great.
Thanks Sue!!!!!!!!!
A quick rundown on Sue Ellson’s webinar “Online strategies to attract and retain quality employees“- – – Brilliant as always Sue! – – – Thanks ever so much for your absolute professional and full-depth all inclusive presentation! ‘- The ultimate encapsulation of the topic in a very succinct manner’! – which you seem to be able to do you irrespective of the topic that you tackle! – – – Sue is well worth following or ‘engaging’ to help – if you are starting out running a business! – – – Well done Sue and thank you again, – – – keep up the fine work!! Phil Stahle

More reviews on Google, Facebook and the Reviews Page on my SueEllson.com website

Post Webinar Survey

1. What did you find most helpful today?

2. What do you plan to do next?

3. What else would have been helpful?

4. Are there any other topics that are of particular interest to you?

5. Any other comments or specific requests?

Frequently Asked Questions

I can’t attend live, but if I register, will I still receive the slides and the recording?
Yes, everyone who registers will receive the slides and recording via email

Can I ask quick questions before or after the webinar?
Yes, just email sueellson@sueellson.com

Can I ask questions anonymously during the webinar?
Yes, just message Sue Ellson directly in the chat and your name will not be announced

How can I find out more about the presenter, Sue Ellson?
Visit the About page on Sue Ellson’s website at https://sueellson.com/about – this includes a lot more information about Sue’s education, qualifications, memberships, skills and experience

Can you tell me more about Sue Ellson’s books?
Yes, they are written in a conversational and practical style with stories that you can relate to based on Sue’s extensive lived experience. Each book has a comprehensive Index so that you can go back to something specific of interest at any time. Learn more at https://sueellson.com/books

Can you tell me more about Sue Ellson’s digital mentoring?
Yes, Sue works with individuals and enterprises to help them achieve their digital goals. Whether you are just starting your digital journey or you have been online for years, Sue shares actionable wisdom that is aligned with your goals and focuses on building digital assets with lifetime returns

Follow Up Personal Assistance

– Book a personal appointment with Sue Ellson

Service examples https://sueellson.com/services-and-pricing – please Contact Sue

How to say Thank You Sue

If you find any of the information in this free webinar helpful, please consider writing an informative review via one of the following links:
Google Review https://g.page/sue-ellson-author/review
Facebook Review https://www.facebook.com/sueellson2/reviews
Online Review https://sueellson.com/reviews (no login required)
LinkedIn Recommendation https://www.linkedin.com/in/sueellson (we need to be connected)

And if you haven’t already, please follow or subscribe to my social media channels listed below and connect on LinkedIn

WEBINAR RECORDING // 💻Today I ran a webinar on ‘Online Strategies to Attract and Retain Quality Employees’ and discussed:

1. Data, Statistics, Practice
2. Recruitment Process – Prepare, Process, Decide
3. Tips for your website and digital presence
4. Tips for your LinkedIn Company Page
5. Tips for your job advertisements
6. Tips for your online recruitment search
7. Tips for your selection process
8. Tips for your retention process
9. Summary of Main Recommendations

☑️ You can view the slides, recording and extra tips online at https://sueellson.com/blog/online-strategies-to-attract-and-retain-quality-employees/

➡️ Let me know if you have any questions or need some extra help to tighten up your recruitment processes.

💡Did you know that the average cost of replacing a failed hire can range from 30% to 200% of an employee’s annual salary?

Why???

⚠️ Recruitment and Advertising Costs
⚠️ Training and Onboarding
⚠️ Legal Fees (if need to terminate)
⚠️ Lost Productivity
⚠️ Re-hiring Costs
⚠️ Damage to enterprise reputation
⚠️ Disruption to staff morale

Makes you think…

#sueellson #recruitment #selection #digitalhiring

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