00:00 Why Online Presence Matters for CEOs
01:46 Meet Sue Ellson: LinkedIn Specialist & Author
03:07 Take Control of Your Online Presence Today
07:02 Social Media: The CEO’s Secret Weapon
09:51 How to Conduct a Digital Audit
12:15 Create & Manage Content Like a Pro
17:04 Unlock the Full Potential of Your Online Brand
20:18 Engaging Effectively with Your Audience
25:07 How Online Presence Has Evolved for Leaders
26:46 The Power of Consistent Engagement
27:56 Proven Content Strategies for CEOs
29:41 Boosting Your Visibility with High Domain Authority Websites
30:54 Transform Your Social Media Presence
34:01 Leveraging Social Media Teams for Maximum Impact
36:58 Building an Authentic Personal Brand
41:32 Why Every CEO Needs a Polished LinkedIn Profile
43:16 Final Thoughts & Your #CriticalFewActions™

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Summary (developed by summarize.tech)

In the YouTube video “Ep 5 What does your online profile say about you” with Sue Ellson, the importance of having a strong and polished online presence is emphasized, particularly for CEOs and senior leaders.

Sue Ellson, a LinkedIn pioneer and online consulting expert, shares tips on refining one’s digital footprint, including optimizing LinkedIn profiles , owning a personal website, conducting an online audit, and managing privacy settings.

Ellson also emphasizes the need to engage on social media platforms, create positive content, and measure online activity to build a strong and effective online presence.

She shares stories of helping individuals mitigate negative online content and attract opportunities through a well-crafted online profile.

Ellson encourages individuals to write Google reviews, maintain a consistent and professional online presence, and optimize content for search engines.

She also recommends joining professional organizations, creating a personal website, and using media kits and media training for potential media appearances.

Overall, Ellson emphasizes the importance of managing one’s online presence to improve digital competency and build a strong personal brand.

Social Media Post

PODCAST // Today, on Episode 5 of The Critical Few Actions Podcast, I discuss ‘What does your online profile say about you?’ with John Downes

✅ Where do you hide a dead body?

✅ Who is going to Google you?

✅ What happens if you don’t have a good presence?

✅ Essential LinkedIn Tips

✅ Value of having your own name website

✅ Creating a network

and so much more!

Thank you John for the opportunity to share these practical insights!

This podcast episode is probably best viewed on YouTube so that you can see the slides!

The website link also includes a full written transcript.

https://www.criticalfewactions.com.au/podcast/what-does-your-online-profile-say-about-you-with-sue-ellson-cfa005

If you like John’s approach, consider subscribing to The Critical Few Actions Podcast on YouTube, Apple, Spotify, Overcast, Podcast Addict, Pocket Casts, Castbox, Podbean, iHeartRadio, PlayerFM, Podcast Republic, Castro or RSS via https://pod.link/1766424272

Please let me know if you have any questions!

#linkedin #CriticalFewActions #sueellson #johndownes

Further information:

Contact John Downes