10 Ways to Improve your LinkedIn Branding
Topic: 10 Ways to Improve your LinkedIn Branding
Date: Wednesday 10 July 2024
Time: 12:00pm – 12:30pm AEST time (UTC+10)
Venue: Zoom https://us02web.zoom.us/j/85151499871?pwd=NFFYamNBbUg3QnArM0w2bUhYaVNvZz09
Meeting ID: 851 5149 9871 Passcode: 131908
Recording: Will be sent to everyone who registers to attend and will also appear here
This event is designed to help you improve your LinkedIn Recruiting and is the 34th event in the LinkedIn Insights Webinar Series.
Register to attend at https://linkedininsights34.eventbrite.com.au (can also order a book!)
Alternatively, register on LinkedIn at https://www.linkedin.com/events/10waystoimproveyourlinkedinbran7206233856444620800 or Facebook https://www.facebook.com/events/949631299461467 (and invite your friends)
There are several items below including:
- video recording
- PowerPoint slides
- LinkedIn Event page for networking
- comments from the chat in the webinar
- feedback from the webinar
- reviews after the webinar
- follow up personal assistance
- how to say thank you Sue
- engage on social media
- upcoming and past presentations, recordings and publications
- latest offer access
The LinkedIn Event Video Recording
The LinkedIn Event PowerPoint Slides
Slides Content
- Brand Definition
- LinkedIn Profile Essentials
- LinkedIn Page Essentials
- Networking Strategy
- Engagement Strategy
- Publishing Strategy
- General Strategy and Tactics
- Special Features to Consider
- Selective Bragging
- Consistency Over Time
- Brand Definition
– are you looking to brand a person or an enterprise?
– if it is your own enterprise, you need to brand both (not just the enterprise)
– what are your primary keywords and secondary keywords?
– what audience are you trying to reach?
Recommend
Goal is to attract search results – goal is to have at least 100 profile views per 90 days and
at least 50 appearances in search results in 7 days. My motto is ‘friendly and professional – not personal’
Review
https://www.linkedin.com/pulse/linkedin-keywords-what-primary-secondary-should-you-sue-ellson
https://www.linkedin.com/pulse/how-choose-your-next-job-career-sue-ellson
- LinkedIn Profile Essentials
– recent photo and aligned banner
– personalise your URL https://www.linkedin.com/public-profile/settings
– relevant Headline – label, keywords, summary, interest
– relevant Summary
Recommend
Fully completing all sections of your LinkedIn Profile, even if it feels uncomfortable!
Review
https://sueellson.com/blog/10-ways-to-improve-your-linkedin-profile
https://www.linkedin.com/pulse/linkedin-headline-formula-label-keywords-interest-sue-ellson
https://www.linkedin.com/pulse/how-write-linkedin-profile-summary-your-purpose-sue-ellson
- LinkedIn Page Essentials
– complete all possible sections and ensure you post there once or twice a week
– manually check and respond to Activity
– ensure you have at least three Super Administrators
Recommend
Secure at least 150 Followers so you can create a Newsletter to keep in touch regularly
https://sueellson.com/blog/10-ways-to-improve-your-linkedin-newsletters
Review
https://sueellson.com/blog/10-ways-to-improve-your-linkedin-page
https://sueellson.com/blog/10-ways-to-improve-your-linkedin-business-results
- Networking Strategy
– from now on, connect with everyone you meet in person, by phone, by email, by chat, online etc
– maintain your VIP relationships by clicking on the 🔔on their Profile or Page and choose ‘All Posts’ to curate your Newsfeed
– develop your social network, professional network and personal network
Recommend
Use LinkedIn to build and maintain your network
Review
https://intheblack.cpaaustralia.com.au/careers-and-workplace/5-easy-steps-to-master-online-professional-networking
https://www.mybusiness.com.au/how-we-help/grow-your-business/promoting-your-business/business-networking-all-you-need-to-know
- Engagement Strategy
– be strategic with your Reactions, Comments, Reposts and Sends
– provide Skill endorsements
– provide Recommendations
– contribute to at least 3 Collaborative Articles
https://www.linkedin.com/pulse/topics/home
Recommend
Allocate 10 minutes a week to engage
Review
https://sueellson.com/blog/10-ways-to-improve-your-linkedin-engagement
- Publishing Strategy
– consider Posts (Newsfeed – Dynamic)
– consider Articles (Page – Lifetime)
– consider Newsletters (Articles with Notifications)
– consider Groups (Well Moderated)
Recommend
Newsletters encourage new Followers to Subscribe – can re-use general email newsletter content
Review
https://sueellson.com/blog/10-ways-to-improve-your-linkedin-posts
https://sueellson.com/blog/10-ways-to-improve-your-linkedin-articles
https://sueellson.com/blog/10-ways-to-improve-your-linkedin-newsletters
- General Strategy and Tactics
– consistent Style Guide
– using aligned hashtags
– can use relevant emojis
– @mentions so people and enterprises are notified
– starting with a TOPIC and teaser
– use short sentences and active language
– story based images
– variety of types – images, video, polls, PDFs etc
– direct uploads rather than links and .srt files for video
– ensure they are ‘self-contained’ and keep people on LinkedIn
– use new features when they are released
– avoid broetry and excessive humble bragging
Recommend
Consistently iterate over time
Review
https://sueellson.com/blog/10-ways-to-improve-your-linkedin-strategy
- Special Features to Consider
– Events – focus on free ones, invite 1,000 Connections per week per event, include privacy policy to download list
– Newsletters – automatic subscription offer but also remember SEO Settings
– LinkedIn Live Video – can be part of a sync with other platforms
– Polls – have continued to perform well
Recommend
Understand what is worth or not worth doing
Review
https://sueellson.com/blog/10-ways-to-improve-your-linkedin-events
- Selective Bragging
– include your Achievements in each Experience section
– include your Honors and Awards
– include your Memberships in Contact Info, Post Nominals next to your name in the About Summary Section, Licenses and Certifications and Organizations sections
– consider Posts for special mentions – and team achievements
Recommend
Stating facts is not bragging – past behaviour is a predictor for future behaviour – no need to tell if already told!
Review
https://www.linkedin.com/pulse/how-write-add-achievements-your-linkedin-profile-sue-ellson
- Consistency Over Time
– regular Profile and Page updates
– regular networking
– regular engagement
– regular publishing (including curating)
– regular ‘nice friend’ activities – makes you memorable
– respond to messages within 24 hours (set up Auto Response if you have Premium)
– don’t try too hard (focus not busy-ness)
Recommend
Allocate set time per week – achievable within 20 minutes if structured
Review
https://www.linkedin.com/pulse/linkedin-women-sue-ellson
The LinkedIn Event Page for Networking
The event on LinkedIn https://www.linkedin.com/events/7206233856444620800 shows you who registered to attend for 12 months so you can network away to your heart’s content!
Comments from the Chat in the Webinar
This is well thought!
Oh wow, that’s new information
🙂
👍
That was a good slide!
Loved it!
Hi Sue, Fantastic as always!
Thank you Sue!
Thank you Sue!
Thank you Sue – so generous as always!!
Totally agree with your most helpful new things to do too!
Thanks for the session!
Thank you for your time. Will follow up separately!
<3
👏
Feedback Survey – What has been most helpful to you from this webinar?
Newsletters!
I think i’ll take everything i can from this webinar.
new ideas
Ensuring reviewing the profile regularly
Feedback Survey – Any other comments?
Great session! Sorry, had to leave early as I have a meeting now
Most helpful and will do more with my profile and posts as result.
Thank you Sue
Reviews after the Webinar
Great session today! Sorry I had to jump off the call early – had to run out to a meeting! Can’t mess around on social media all day! hahaha! 100% agree with that sentiment – it’s all too easy to be a busy fool on LinkedIn. Thanks!
Follow Up Personal Assistance
– Book a personal appointment with Sue Ellson
Service examples https://sueellson.com/services-and-pricing – please Contact Sue
How to say Thank You Sue
If you find any of the information in this free webinar helpful, please consider writing an informative review via one of the following links:
Google Review https://g.page/sue-ellson-author/review
Facebook Review https://www.facebook.com/sueellson2/reviews
Online Review https://sueellson.com/reviews (no login required)
LinkedIn Recommendation https://www.linkedin.com/in/sueellson (we need to be connected)
And if you haven’t already, please follow or subscribe to my social media channels listed below and connect on LinkedIn
Engage on Social Media
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Upcoming and Past Presentations, Recordings and Publications
Presentations listed here for various topics.
Free LinkedIn Insight Online Webinars and Recordings.
Latest Offer Access
https://sueellson.com/latest-offer
Next Event in this Series
10 Ways To Improve Your LinkedIn Marketing