10 Ways to Improve your LinkedIn Branding

By Sue Ellson

Topic: 10 Ways to Improve your LinkedIn Branding
Date: Wednesday 10 July 2024
Time: 12:00pm – 12:30pm AEST time (UTC+10)
Venue: Zoom
Recording: Will be sent to everyone who registers to attend and will also appear here
This event is designed to help you improve your LinkedIn Branding and is the 34th event in the LinkedIn Insights Webinar Series.

Alternatively, register on LinkedIn at https://www.linkedin.com/events/10waystoimproveyourlinkedinbran7206233856444620800 or Facebook https://www.facebook.com/events/949631299461467 (and invite your friends)

There are several items below including:

video recording
PowerPoint slides
LinkedIn Event page for networking
comments from the chat in the webinar
feedback from the webinar
reviews after the webinar
follow up personal assistance
how to say thank you Sue
engage on social media
upcoming and past presentations, recordings and publications
latest offer access

The LinkedIn Event Video Recording

10 Ways To Improve Your LinkedIn Branding By Sue Ellson

The LinkedIn Event PowerPoint Slides

20240710-10-ways-to-improve-your-linkedin-branding-by-sue-ellson Download

Slides Content

Brand Definition
LinkedIn Profile Essentials
LinkedIn Page Essentials
Networking Strategy
Engagement Strategy
Publishing Strategy
General Strategy and Tactics
Special Features to Consider
Selective Bragging
Consistency Over Time

Brand Definition
– are you looking to brand a person or an enterprise?
– if it is your own enterprise, you need to brand both (not just the enterprise)
– what are your primary keywords and secondary keywords?
– what audience are you trying to reach?

Recommend
Goal is to attract search results – goal is to have at least 100 profile views per 90 days and
at least 50 appearances in search results in 7 days. My motto is ‘friendly and professional – not personal’

Review
https://www.linkedin.com/pulse/linkedin-keywords-what-primary-secondary-should-you-sue-ellson
https://www.linkedin.com/pulse/how-choose-your-next-job-career-sue-ellson

LinkedIn Profile Essentials
– recent photo and aligned banner
– personalise your URL https://www.linkedin.com/public-profile/settings
– relevant Headline – label, keywords, summary, interest
– relevant Summary

Recommend
Fully completing all sections of your LinkedIn Profile, even if it feels uncomfortable!

Review
https://sueellson.com/blog/10-ways-to-improve-your-linkedin-profile
https://www.linkedin.com/pulse/linkedin-headline-formula-label-keywords-interest-sue-ellson
https://www.linkedin.com/pulse/how-write-linkedin-profile-summary-your-purpose-sue-ellson

LinkedIn Page Essentials
– complete all possible sections and ensure you post there once or twice a week
– manually check and respond to Activity
– ensure you have at least three Super Administrators

Recommend
Secure at least 150 Followers so you can create a Newsletter to keep in touch regularly
https://sueellson.com/blog/10-ways-to-improve-your-linkedin-newsletters

Review
https://sueellson.com/blog/10-ways-to-improve-your-linkedin-page
https://sueellson.com/blog/10-ways-to-improve-your-linkedin-business-results

Networking Strategy
– from now on, connect with everyone you meet in person, by phone, by email, by chat, online etc
– maintain your VIP relationships by clicking on the 🔔on their Profile or Page and choose ‘All Posts’ to curate your Newsfeed
– develop your social network, professional network and personal network

Recommend
Use LinkedIn to build and maintain your network

Review
https://intheblack.cpaaustralia.com.au/careers-and-workplace/5-easy-steps-to-master-online-professional-networking
https://www.mybusiness.com.au/how-we-help/grow-your-business/promoting-your-business/business-networking-all-you-need-to-know

Engagement Strategy
– be strategic with your Reactions, Comments, Reposts and Sends
– provide Skill endorsements
– provide Recommendations
– contribute to at least 3 Collaborative Articles
https://www.linkedin.com/pulse/topics/home

Recommend
Allocate 10 minutes a week to engage

Review
https://sueellson.com/blog/10-ways-to-improve-your-linkedin-engagement

Publishing Strategy
– consider Posts (Newsfeed – Dynamic)
– consider Articles (Page – Lifetime)
– consider Newsletters (Articles with Notifications)
– consider Groups (Well Moderated)

Recommend
Newsletters encourage new Followers to Subscribe – can re-use general email newsletter content

Review
https://sueellson.com/blog/10-ways-to-improve-your-linkedin-posts
https://sueellson.com/blog/10-ways-to-improve-your-linkedin-articles
https://sueellson.com/blog/10-ways-to-improve-your-linkedin-newsletters

General Strategy and Tactics
– consistent Style Guide
– using aligned hashtags
– can use relevant emojis
– @mentions so people and enterprises are notified
– starting with a TOPIC and teaser
– use short sentences and active language
– story based images
– variety of types – images, video, polls, PDFs etc
– direct uploads rather than links and .srt files for video
– ensure they are ‘self-contained’ and keep people on LinkedIn
– use new features when they are released
– avoid broetry and excessive humble bragging

Recommend
Consistently iterate over time

Review
https://sueellson.com/blog/10-ways-to-improve-your-linkedin-strategy

Special Features to Consider
– Events – focus on free ones, invite 1,000 Connections per week per event, include privacy policy to download list
– Newsletters – automatic subscription offer but also remember SEO Settings
– LinkedIn Live Video – can be part of a sync with other platforms
– Polls – have continued to perform well

Recommend
Understand what is worth or not worth doing

Review
https://sueellson.com/blog/10-ways-to-improve-your-linkedin-events

Selective Bragging
– include your Achievements in each Experience section
– include your Honors and Awards
– include your Memberships in Contact Info, Post Nominals next to your name in the About Summary Section, Licenses and Certifications and Organizations sections
– consider Posts for special mentions – and team achievements

Recommend
Stating facts is not bragging – past behaviour is a predictor for future behaviour – no need to tell if already told!

Review
https://www.linkedin.com/pulse/how-write-add-achievements-your-linkedin-profile-sue-ellson

Consistency Over Time
– regular Profile and Page updates
– regular networking
– regular engagement
– regular publishing (including curating)
– regular ‘nice friend’ activities – makes you memorable
– respond to messages within 24 hours (set up Auto Response if you have Premium)
– don’t try too hard (focus not busy-ness)

Recommend
Allocate set time per week – achievable within 20 minutes if structured

Review
https://www.linkedin.com/pulse/linkedin-women-sue-ellson

The LinkedIn Event Page for Networking

The event on LinkedIn https://www.linkedin.com/events/7206233856444620800 shows you who registered to attend for 12 months so you can network away to your heart’s content!

Comments from the Chat in the Webinar

This is well thought!
Oh wow, that’s new information
🙂
👍
That was a good slide!
Loved it!
Hi Sue, Fantastic as always!
Thank you Sue!
Thank you Sue!
Thank you Sue – so generous as always!!
Totally agree with your most helpful new things to do too!
Thanks for the session!
Thank you for your time. Will follow up separately!
<3
👏

Feedback Survey – What has been most helpful to you from this webinar?

Newsletters!
I think i’ll take everything i can from this webinar.
new ideas
Ensuring reviewing the profile regularly

Feedback Survey – Any other comments?

Great session! Sorry, had to leave early as I have a meeting now
Most helpful and will do more with my profile and posts as result.
Thank you Sue

Reviews after the Webinar

Great session today! Sorry I had to jump off the call early – had to run out to a meeting! Can’t mess around on social media all day! hahaha! 100% agree with that sentiment – it’s all too easy to be a busy fool on LinkedIn. Thanks!

Follow Up Personal Assistance

– Book a personal appointment with Sue Ellson

Service examples https://sueellson.com/services-and-pricing – please Contact Sue

How to say Thank You Sue

If you find any of the information in this free webinar helpful, please consider writing an informative review via one of the following links:
Google Review https://g.page/sue-ellson-author/review
Facebook Review https://www.facebook.com/sueellson2/reviews
Online Review https://sueellson.com/reviews (no login required)
LinkedIn Recommendation https://www.linkedin.com/in/sueellson (we need to be connected)

And if you haven’t already, please follow or subscribe to my social media channels listed below and connect on LinkedIn

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The Recording will be shared on LinkedIn Profile LinkedIn Page Facebook Twitter and Google.