Embracing your own online brand of peculiar on The Indy Author Podcast

By Sue Ellson

Topic: Embracing your own online brand of peculiar

Episode: 206

Date: 3 October 2023

Broadcaster / Interviewer: Matty Dalrymple

Producer or Podcast Name: The Indy Author Podcast

Duration: 00:42:42

Audio and Video Recordings: https://www.youtube.com/watch?v=H8jxIHZKeXk

00:00 Meet Sue Ellson
02:16 Books increase income from other work
04:15 Navigating the gig economy
06:08 A website as the online home base
07:51 From SERPs to CHERPs
11:59 Making a website appealing
13:28 Get website visitors to have at least one interaction
14:45 The value of the page title
17:28 The power of FAQs for chat robots to find
23:26 The power of WordPress + Add-ons
25:44 Let your own kind of peculiar shine through on your website
28:23 Make your online activity a standardized sequence

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The power of repurposing Instagram Twitter / X YouTube

Topics Discussed:

✅ digital versus analogue
✅ teaching old dogs new tricks, just one trick at a time
✅ navigating the gig economy
✅ the vital importance of a website as an online home base
✅ how to make a website appealing and meaningful to the search engines as well as the visitors
✅ managing your online activity as a standardized sequence
✅ the power of WordPress + add-ons (plugins)
✅ what it means to go from SERPs to CHERPs
✅ the power of letting your own kind of peculiar shine through on your website
✅ value of being an independent author (with support)
✅ value of LinkedIn as a social media platform for relationships, publishing etc
✅ selling books via online events registration page
✅ be careful when considering a website upgrade
✅ value of website title page – not journalistic, use keywords
✅ including questions and answers one your website
✅ how technology and chat experience could change over time
✅ how chat experience results optimisation can also help search engine results
✅ how we need to do things differently not just faster understand how machine learning is changing constantly
✅ understand how machine learning is changing constantly
✅ improving the user experience on a website to be more similar to social media
✅ conveying your personality on social media and your website
✅ sharing content on multiple platforms individually to @mention as needed
✅ connecting with everyone you ‘meet’ on LinkedIn and consistency of LinkedIn
✅ sharing links to social media posts on your blog posts
✅ scheduling on social media batch producing content
✅ my favourite motto ‘from now on’

Further information:

Contact Matty Dalrymple at The Indy Author Podcast.

Special thanks to Jennifer Lancaster for the introduction to Matty Dalrymple!

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