Hyperlocal Business Marketing For SMEs For The Australian Institute Of Management
Date: Wednesday 20 August 2014 4:00pm – 5:00pm
Organisation: Australian Institute of Management
Workshop: Hyperlocal Business Marketing for SME’s
Festival: Small Business Festival 1 – 31 August 2014
Venue: Australian Institute of Management Level 20, 380 La Trobe Street, Melbourne, Victoria, Australia 3000
Invitation from: Thomas Slugocki
Introduction: Daniel Elphick
Topic: “Hyperlocal business marketing for SME’s”
Description: Everyone says ‘go global’, but perhaps your business needs to go ‘hyperlocal’ instead? This enlightening forum will introduce you to the concept of hyperlocal marketing and show you how an integrated hyperlocal marketing plan can help you to grow your business, increase your client base and make your enterprise more sustainable.
This informative forum will assist you to:
- Explain what hyperlocal marketing is
- Identify hyperlocal marketing opportunities in your area
- Determine which hyperlocal techniques are best for your business
- Design an integrated marketing plan that includes hyperlocal marketing options
Suitable for home-based business owners, sole traders, and small business operators, this forum is an excellent introduction into the eye-opening power of hyperlocal marketing.
About the speaker:
Sue Ellson is the Founder and Director of Newcomers Network, the Global Mobility Network and the Camberwell Network. She advises individuals and businesses on how to use both traditional and contemporary marketing methods to attract new clients and business.
PowerPoint Slides:
Audio Recording: Download the 44MB .m4a file lasting 1:29:20 recording of Sue Ellson’s presentation at
https://web.archive.org/web/20221020221310/https://www.sueellson.com/downloads/140820-australian-institute-of-management-hyperlocal-business-marketing-for-smes.m4a
Feedback:
| Please indicate how much you agree with the following statements | Strongly Agree | Agree | Neither Agree or Disagree |
| The event I attended… | |||
| Was relevant to my needs | 3 – 27% | 7 – 64% | 1 – 10% |
| Helped me gain additonal skills and knowledge | 4 – 36% | 5 – 45% | 2 – 18% |
| Was about the right length of time | 2 – 18% | 8 – 73% | 1 – 10% |
| Provided me with information I intend to apply to my business | 5 – 45% | 5 – 45% | 1 – 10% |
| How would you rate the following aspects of the presenter? | Excellent | Very Good | Fair |
| Maintained my interest | 5 – 45% | 5 – 45% | 1 – 10% |
| Demonstrated relevant knowledge | 5 – 45% | 6 – 55% | |
| Communicated clearly with the audience | 6 – 55% | 5 – 45% | |
| How would you rate the following aspects of the event overall? | Excellent | Very Good | Fair |
| Organisation of this event | 3 – 27% | 7 – 64% | 1 – 10% |
| Venue/location | 5 – 45% | 6 – 55% | |
| Food and beverages | 4 – 36% | 5 – 45% | 2 – 18% |
| Value for money | 2 – 18% | 7 – 64% | 2 – 18% |
| To what extent did the session meet your expectations? | |||
| Better than expected | 5 – 45% | ||
| About what I expected | 5 – 45% | ||
| Not as good as expected | 1 – 10% |
Other comments:
Hi Sue
Thank you for your presentation last night at the AIM. It was most informative.
Many thanks
Kythe McLean
Hi Sue,
The presentation was both interactive and informative especially on Google+, SEO and working with local organisations.
Best Regards
David Wolfram
Hi Sue, just a quick message to say thank you for such a great informative Hyperlocal Marketing workshop. It provided me with a range of ideas and strategies that I will be implementing in the not too distant future. I’m already starting to plan my attack!!
Look forward to catching up with you again soon.
In the meantime, my very best regards.
Simon Hull
Further notes:
You may also be interested in reading this article on LinkedIn about Hyperlocal Marketing.
https://www.linkedin.com/pulse/20140612043843-77832–hyperlocalmarketing-speed-up-your-marketing-by-going-hyperlocal-network-close-to-your-home-or-business/