As an Independent LinkedIn Specialist, I have been very fortunate to have provided LinkedIn Training, Support and Advice to many different schools, colleges and universities across Australia and around the world!
School, College and University Articles
I have published several specific articles on LinkedIn that have proven to be very popular including:
Zoe Giagoudakis (secondary school student sample)
LinkedIn for Students and Future Graduates (students and future graduates)
LinkedIn for Early Career Work or your First Job or Business (students and graduates)
LinkedIn for Academics, Professors, Lecturers, School Teachers (teachers and staff to set an example)
LinkedIn Page Strategies for Schools, Colleges and Universities (advancement staff and communications team)
LinkedIn Marketing for Schools, Colleges and Universities (marketing)
How to find School, College and University Students, Staff and Alumni (alumni)
LinkedIn for existing and prospective school parents and caregivers (community development)
Work Specific Articles
How to choose your next job or career
Tough love for unemployed job seekers under 30 years of age
How to help someone with their career when they won’t listen to your advice
Networking – Free and Paid Online and Offline – What really works?
How to find a job or work using LinkedIn
What to do for your career whilst you are at home
What to do for your business whilst you are at home
Tips for finding remote work or working from home jobs
The problem with saying ‘just get a job’
Career Specific LinkedIn Articles
LinkedIn for Tradespeople (Tradies) – Electricians, Plumbers, Carpenters etc
LinkedIn for Students and Future Graduates
Past Presentations on School, College or University topics
18 March 2024
List of All 14 Presentations Completed for Educate Plus representing Advancement Professionals in Schools, Colleges adn Universities (with all slides or handouts)
https://sueellson.com/blog/educate-plus
13 March 2024
10 Ways to Improve your LinkedIn Research (includes slides and video recording)
1 session x 30 minutes 12pm – 12:30pm
By Sue Ellson
12 March 2024
2024 Data, Finance and Online Update For Schools (includes slides and recording)
1 session x 30 minutes 12pm – 12:30pm
By Peter Buckingham, John Somerset and Sue Ellson
10 August 2022
LinkedIn for Students and Future Graduates (includes slides and video recording)
1 session x 1 hour 1pm – 2pm
By Sue Ellson
18 May 2022
Data Driven Social Media Strategy (includes slides and video recording)
1 session x 1 hour 12pm – 1pm
By Peter Buckingham, Alastair Lee and Sue Ellson for Spectrum Analysis Australia
09 March 2022
LinkedIn for Education Professionals (includes slides and video recording)
1 session x 1 hour 1pm – 2pm
By Sue Ellson
14/10/2021
10 Secrets To Maximising Your Social Media Platforms (includes slides and recording)
1 session x 2 hours 12pm – 2pm
Organised by Catholic Schools Guide
22/04/2021
Locating and Engaging With Alumni for Schools, Colleges and Universities (includes slides and recording)
1 session x 1 hour 12pm – 1pm
By Peter Buckingham, Alastair Lee and Sue Ellson for Spectrum Analysis Australia
27/07/2020
LinkedIn Tips And Tricks For First Year University Students In O-Week (includes slides and recording)
1 session x 1 hour 11:00am – 12:00pm
Organised by Swinburne Student Union (SSU) for Swinburne University of Technology
School, College and University Podcasts
13 June 2023
School Marketing Journal Podcast
Maximising LinkedIn for School Heads
Brad Entwistle interviewed Sue Ellson
00:19:50
Videos
Listed with the most recent at the top from the Sue Ellson YouTube Channel.
LinkedIn for Education Professionals https://www.youtube.com/watch?v=FlUYoIJStF0
LinkedIn for Students and Future Graduates https://www.youtube.com/watch?v=HHyy5UTLm2c
Educate Plus LinkedIn for You and Your School or University https://www.youtube.com/watch?v=HZ-wZwrhNcA
Monash Business School Alumni LinkedIn Workshop https://www.youtube.com/watch?v=C_RtKcPK7RI
The Illawarra Grammar School TIGS LinkedIn for Year 12 Students https://www.youtube.com/watch?v=cGLrFGS0pO8
How To Get More Followers On LinkedIn Personal Profile or Company or School Page https://www.youtube.com/watch?v=jASYlCJEFRo
Catholic Development Network LinkedIn for You and Your School https://www.youtube.com/watch?v=blfsTpiCiQw
EducatePlus NSW ACT Chapter 2017 Conference Maximising the Power of LinkedIn https://www.youtube.com/watch?v=dJqZqOz48MU
The Illawarra Grammar School TIGS LinkedIn for Alumni and Local Business https://www.youtube.com/watch?v=s14okWy8JeA
Monash University Engineering Alumni LinkedIn Workshop https://www.youtube.com/watch?v=L0rU6_wYiqQ
Monash University Engineering LinkedIn for Postgraduate Alumni https://www.youtube.com/watch?v=-b-2Z41dK-s
Educate Plus ACT NSW Generating Community Engagement Using LinkedIn https://www.youtube.com/watch?v=XxJssDdW-Aw
How can I help your School, College or University
I have been called to assist school, colleges and universities with their LinkedIn strategy and activities.
A very successsful service I offer is
- Liaise with the person managing the LinkedIn presence for the School, College or University and make sure that they have a School Page (not a Company Page)
- Understand how they are using LinkedIn at present for students, staff, marketing, community engagement, information sharing, brand building, alumni and student outcomes (further study or work) and the most immediate priorities. Work directly with a student prior to the presentation to update their LinkedIn Profile as a pro forma for other students
- Providing training for students (recommend the second last year of studies e.g. Year 11 rather than Year 12 in Australia), senior staff and board members, academic staff, career staff, marketing and communication teams, parent and alumni associations. If visiting a school for a full day, start with staff in the morning, students late morning, career/marketing/communication team in the afternoon and a parent and alumni function in the evening (can also incorporate local community members at the evening event)
- Provide further specific information on LinkedIn Strategy and Pro Formas for various school departments
Assistance Options
Individual hours of advice
Personal assistance with editing and updating senior staff or principal or vice chancellor LinkedIn Profiles
Full day and evening visit with tailored materials and recording rights
Comprehensive Program including written reports and specific guidelines for moving forward
Additional services related to social media, online presence, careers, business, events and marketing listed here.
Specific projects and special consideration requests most welcome.
Services available online or in person (additional travel costs if outside of Melbourne).
Review website for search engine optimisation and social media as an ‘audit’ with recommendations.
The most popular option is updating a profile for a current student with the careers teacher and conducting a LinkedIn presentation for a Year level (preferably Year 11 for Secondary Schools and First Year for Universities) – I can do this remotely for an unlimited number of students and this includes the rights to record and re-use.
For a list of schools, colleges and universities I have provided services to, please click here.
Click here to make an enquiry now.
Strategy News for Schools Monthly Email Newsletter
You can see past editions and subscribe here
https://spectrumanalysis.com.au/resources/newsletters/strategy-news-for-schools