LinkedIn Strategy and Personal Branding for Whitehorse Business Group

Advancement, Education, LinkedIn, Presentations / April 28, 2026 / Educate Plus, Sue Ellson, Sue Ellson LinkedIn, Sue Ellson Presentation

LinkedIn Strategy and Personal Branding for Whitehorse Business Group

Date: 28 April 2026
Organisation: Whitehorse Business Group
Program: https://www.trybooking.com/events/landing/1561099
https://www.whitehorsebusinessgroup.com.au/current-events/event/women-in-business-luncheon.1428
Venue: Canterbury International Hotel, 326 Canterbury Rd, Forest Hill Victoria 3131
Invitation from: Mark Lane and Cassandra McCallum
Topic: LinkedIn Strategy and Personal Branding
PowerPoint Slides:
Recommended Reading: Webinars and Recordings and Five Non Fiction Books

20260428-Whitehorse-Business-Group-Women-In-Business-Presentation-By-Sue-Ellson Download

WOMEN IN BUSINESS // Today I was a guest speaker at the Women in Business Luncheon for the Whitehorse Business Group on the topic of ‘LinkedIn Strategy and Personal Branding’ at the Canterbury International Hotel. Special thanks to Mark Lane and Cassandra McCallum for the invitation to present, Ben Yeoh and Greg Lipschitz for the event supports and lovely to meet Tash Hopkins from Runners Paradise, Mayor Kirsten Langford, Sally Houguet and Simon McMillan. Great to have the fabulous Yvonne Junor there too!

I covered off the following topics:

Personal Profile
Company / School Page
Networking Strategy
Engagement Strategy
Content Strategy
Brand and Sales Strategy

And went through the value of LinkedIn Premium Jobs and Careers and whether or not to consider LinkedIn Advertising.

It was lovely to chat with so many guests at the end – it was a very engaged group of emerging and established women in business!

Enjoy the photos and check out the slides online at https://sueellson.com/blog/linkedin-strategy-and-personal-branding-for-whitehorse-business-group and if you are clever, find out how to save $50 – $250 on my one-on-one professional services!