Topic: Publishing Content Online at City of Boroondara Express Networking
Date: Thursday 7 November 2024 6:45pm – 7:15pm
Organisation: City of Boroondara
Address: 8 Inglesby Road, Camberwell, Melbourne, Victoria, 3124
Event details: https://www.trybooking.com/events/landing/1289662
Slides: Below
Text From Slides
Business Results
✔ Search
- Bing
✔ Social Media
- YouTube
- Others – depends audience
✔ Generative AI
- ChatGPT
- Microsoft Copilot
- Google Gemini
- Others – Claude
- Others – Perplexity
Case Study – AI Top 10 LinkedIn Specialists, Consultants and Trainers
https://sueellson.com/blog/artificial-intelligence-ai-branding-and-linkedin-top-10
Business Calculations
✔ Search
- Algorithms
- Databases
- Websites
- Social
- Reviews
✔ Social Media
- Algorithms
- Engagement
- Consistency
- Megalomaniac (more people, more often, for longer)
✔ Generative AI
- Dataset
- Machine Learning
- Natural Language Processing
- Rapidly Adapting
- Search now included
Search Options
✔ Search
- domain authority of the website
- domain age
- age of content
- frequency of new content
- quality of content
- variety of content
- viewing time of content
- past search results for the content
- number of references
- number of words, images, videos, resources
- markup used
- popularity of content (lots of reactions or comments)
- recency of content
- links – internal, external, reciprocal backlinks
- formatting
- language
- universal design
- accessibility
- location of server where website is hosted
- location of person completing search query
Social Options
✔ Social
- target audience
- popularity of platform
- indexing in Search engines
- frequency of new content
- quality of content
- variety of content
- viewing time of content
- past engagement results for the content
- your engagement ratio (posts versus comments)
- hashtags
- @mentions – notifications and response
Generative AI Options
✔ Generative AI
- website
- other websites with your content
- quality of other websites with your content
- publishing consistency on social media (including what is indexed)
- online reviews (including on your own website)
- what it can ‘compute’ based on the dataset
- quality references (book ISBN)
Case Study – appear in ai chat results
https://sueellson.com/blog/four-best-ways-to-appear-in-ai-chat-results
Suggestions
✔ Suggestions
- publish on your website
- publish on other websites
- share on social media
- get reviews on your website, Google and Facebook
- make content universally accessible
- text, images and video (all labelled)
- continuous shares
https://sueellson.com/blog/four-best-ways-to-appear-in-ai-chat-results
See my other presentations online here.