Topic: Maximising Your LinkedIn Profile At Melbourne Career Expo
Date: Saturday 26 July 2024 12:30pm – 1:30pm
Organisation: Career Development Association of Australia CDAA
Address: Melbourne Convention and Exhibition Centre, 1 Convention Centre Place, South Wharf, Melbourne, Victoria, Australia 3006 Door 10
Event details: https://www.careerexpo.com.au
Program: https://www.careerexpo.com.au/wp-content/EventGuides/2025/?page=6
Slides: Below and https://sueellson.com/wp-content/uploads/20250726-melbourne-career-expo-top-maximising-your-linkedin-profile-sue-ellson.pdf
YouTube Video: Below and https://youtu.be/rPTuGFsJQO8
Shared Online: Presentations, Videos, Facebook, Google, LinkedIn Profile, LinkedIn Page, Twitter / X
Maximising Your LinkedIn Profile
By Sue Ellson
This session
Getting Interviews = Your application is aligned
Getting interviews but not getting a job = Not a fit, ignore reason, continue looking and/or revise strategy
- Background
- LinkedIn Profile Tips
- Additional Resources
- Questions and Answers
Why Maximise your LinkedIn Profile?
Statistics To Achieve
Connections > 500
Views / 90 days > 100
Searches / 7 days > 50
Skills Votes top 2 > 20
Recommendations Both Given & Received > 6
Maximising Your LinkedIn Profile
- LinkedIn Profile URL
- Photo and Headline
- Job Titles
- Experience – Achievements, Tasks, Description
- Media
- Not Currently Working
- Education
- Skills
- About
- Other Sections
1. LinkedIn Profile URL
- Change to just your name if available
- Other options sueellson8, sue-j-ellson, ms-sue-ellson,sue-ellson-bbus, not birthday related
- Optimises Your Name in LinkedIn, Online Search and Generative AI Results
- Add to email signature
- Add to cover letters, resumes and application documents
- Showcases Digital Competency
https://www.linkedin.com/public-profile/settings
2. Photo and Headline
- High Neck Garment, Smiling
- Convey Energy and Enthusiasm
- Not Age or Appearance
- Headline Most Important Search Field
- Memorable Label (known word but not in regular use)
- Keywords (not repeated) in priority order based on Searcher’s Needs
- Commas, not Pipes | (more characters and easier to read)
- Capital Letters each word
- Goal is to increase appearances in search results within LinkedIn, Online Search and Generative AI
3. Job Titles
- Present Job Title
- Past Job Titles
- Add Primary Keywords
Look for Keywords
- Job Descriptions
- Job Advertisements
- MyFuture.edu.au
- Other LinkedIn Profiles
- Website Source Code Meta Descriptions
4. Experience
- Achievements
– past tense
– anything done particularly well
– anything above / beyond role - Tasks
– present tense
– priority order
– short
– spaced
– mobile friendly - Description
– brief summary of organisation - Skills
- Media
5. Media
- Digital Competency
- Link, Title, Description and Thumbnail
- Landscape Image
6. Not Currently Working
- Add Career Research at Various
- Include Description of what you are doing now
7. Education
- Also Courses
- Also Licenses & Certifications
- Free LinkedIn Learning Courses using your Local Library Card
- Subjects completed = part of Alumni
8. Skills
- Skills Section
- About Section (five only)
- Each Experience
- Each License and Certification
- Each Education
- Each Project
- Ideally select existing Skills from list as you type
9. About
- First Lines Important (Contact info?)
- First Person, No Person, Third Person
- Narrative versus Bullet Points
- Scan Friendly (white space)
- Mobile Friendly
- Primary and Secondary Keywords
- Space either side of a /
- Lower case letters easier to read
- Avoid punctuation
- Use most of characters allowed
- Incorporate personality
- Business – how you can help
- Can include a call to action
- Keep it current
Section Options
- Professional Skills
- Technical Skills
- Personal Skills
- Industry Experience
- International Experience
- Interests
Sequence Options
- Future, Present, Past
- Past, Present, Future
- Present, Past, Future
Examples
https://www.linkedin.com/in/sueellson
https://www.linkedin.com/in/carmenvitnell
10. Other Sections
- Core
- Recommended
- Additional
- Database – GIGO
- More Words, More Search Results
- Must be scan friendly
Professional Support
- CDAA Member
- Pay by the Hour
- Job Skills different to Job Search Skills
- Secure a more aligned and better paying role faster and reuse job search skills in the future
Additional Resources
Skills to get a job not the same as the skills to do a job
- Free careers quiz and job descriptions https://myfuture.edu.au/get-started
- Finding a job guide https://www.vic.gov.au/finding-job
- Career Development Association of Australia https://cdaa.org.au/CDAAWebsite/Web/About-Career-Development/Why-Seek-Career-Support.aspx
- Employee Assistance Programs, Outplacement Services, Selected Recruiters, Education Providers, Local Community or Council Programs
- Beware of advice from well-meaning friends, family and colleagues
- https://sueellson.com/webinars-and-recordings
- https://sueellson.com/melbourne-career-expo-workshops-and-presentations
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