10 Ways to Improve your LinkedIn Sales

LinkedIn, LinkedIn Webinar, Presentations, Social Media, Videos / September 4, 2024 / LinkedIn Sales, Sue Ellson, Sue Ellson LinkedIn, Sue Ellson LinkedIn Webinar, Sue Ellson Presentation, Sue Ellson Video

10 Ways to Improve your Sales

By Sue Ellson

Topic: 10 Ways to Improve your LinkedIn Sales
Date: Wednesday 4 September 2024
Time: 12:00pm – 12:30pm AEST time (UTC+10)
Venue: Zoom https://us02web.zoom.us/j/82351720426?pwd=U0NVbHBkRVBZVTJGSVdGaWxTVTk2QT09
Meeting ID: 823 5172 0426
Passcode: 342125
Recording: Will be sent to everyone who registers to attend and will also appear here

This event is designed to help you improve your LinkedIn Sales and is the 36th event in the LinkedIn Insights Webinar Series.

Register to attend at https://linkedininsights36.eventbrite.com.au (can also order a book!)

Alternatively, register on LinkedIn at https://www.linkedin.com/events/10waystoimproveyourlinkedinsale7220001361826918400 or Facebook https://www.facebook.com/events/233585779671935 (and invite your friends)

There are several items below including:

video recording
PowerPoint slides
LinkedIn Event page for networking
comments from the chat in the webinar
feedback from the webinar
reviews after the webinar
follow up personal assistance
how to say thank you Sue
engage on social media
upcoming and past presentations, recordings and publications
latest offer access

The LinkedIn Event Video Recording

10 Ways to Improve Your LinkedIn Sales By Sue Ellson Independent LinkedIn Specialist

The LinkedIn Event PowerPoint Slides

20240904-10-ways-to-improve-your-linkedin-sales-by-sue-ellson Download

Slides Content

Abide by the LinkedIn User Agreement
Close the deal
Start with Warm Leads
Follow up New Connections
Engage with your Tribe
Conscious Strategy
Consistent Content
Be Smart
Open To and Services Page and Company Page
Paid Advertising

Word of Mouth – Verifying You
– not what you know or who you know
– what or who refers you and how you can be verified
– do you have endorsements for your Skills (and have them listed in five sections)
– do you have Recommendations (both given and received)
– is your LinkedIn Profile up to date?
– do you have some recent activity they can see and ‘assess’?
Recommend
Be ready to be verified at any time – update your LinkedIn Profile
Review
https://sueellson.com/blog/10-ways-to-improve-your-linkedin-profile
https://sueellson.com/blog/top-ten-linkedin-career-tools-at-melbourne-career-expo
Due Diligence – Verifying your Enterprise
– completed About Page
– completed additional settings
– 500+ Followers (invite Connections)
– are you publishing at least once a month?
– is there a reasonable level of employee engagement with posts?
Recommend
Six monthly full audit and set goals to achieve (content and followers)
Review
https://sueellson.com/blog/10-ways-to-improve-your-linkedin-page
https://www.linkedin.com/pulse/linkedin-page-strategies-schools-colleges-sue-ellson
Online Search Results
– edit your Public Profile URL to optimise your Name https://www.linkedin.com/public-profile/settings
– optimise your LinkedIn Profile (in particular your headline)
– be reasonably active and engaging
– focus on primary and secondary keywords
Recommend
Make sure your LinkedIn URL is on your website, online profiles, email signature etc
Review
https://sueellson.com/blog/how-to-be-found-on-page-one-of-google-search-results-for-your-name-keywords-and-company
https://www.linkedin.com/pulse/linkedin-keywords-what-primary-secondary-should-you-sue-ellson
LinkedIn Search Results
– keywords in Headline
– keywords in Job Titles (not just job title)
– Skills (and have endorsements)
– keywords in other sections (Education, Licenses and Certifications etc)
– connected with other similar people (profession and/or industry)
– following relevant Company Pages (so you can appear in their results)
Recommend
Remember that LinkedIn is a database and certain locations for keywords have higher priority than others but the algorithm will also factor in signals and behaviour based on your activity
Review
https://www.wordempire.co/blog/linkedin-profile-hacks-117s65
Consistent Engagement
– be strategic with your Reactions, Comments, Reposts and Sends
– provide Skill endorsements
– provide Recommendations
– curate your Newsfeed – VIP’s and Company’s click and choose All New Posts
– contribute to at least 3 Collaborative Articles https://www.linkedin.com/pulse/topics/home
Recommend
Allocate 10 minutes a week to engage on LinkedIn
Review
https://sueellson.com/blog/10-ways-to-improve-your-linkedin-engagement
Consistent Content
– consider Posts (Newsfeed – Dynamic)
– consider Articles (Page – Lifetime)
– consider Newsletters (Articles with Notifications)
– consider Groups (Well Moderated)
– consider Events (Free, monthly or bi-monthly)
Recommend
Newsletters encourage new Followers to Subscribe – can re-use general email newsletter content – Videos are also being encouraged now
Review
https://sueellson.com/blog/10-ways-to-improve-your-linkedin-posts
https://sueellson.com/blog/10-ways-to-improve-your-linkedin-articles
https://sueellson.com/blog/10-ways-to-improve-your-linkedin-newsletters
https://sueellson.com/blog/10-ways-to-improve-your-linkedin-events
https://www.linkedin.com/feed/update/urn:li:activity:7231902397667717120
Research Techniques
– who is your ideal client?
– are you connected to all current and past clients?
– do you match your LinkedIn Connections with your CRM?
– do you look for warm leads?
– do you have a follow up sequence?
– where can you find your target audience?
Recommend
Consider using Google Advanced Search tool https://www.google.com/advanced_search
Review
https://www.linkedin.com/pulse/where-can-you-find-warm-leads-linkedin-sue-ellson-2c
https://sueellson.com/blog/10-ways-to-improve-your-linkedin-research
Conversion Ease
– is your LinkedIn Presence aligned with your purpose?– is it easy for people to reach you via email and/or phone in multiple locations?– Contact Info– About– Experience– Services Page https://www.linkedin.com/services/page/1402873078b01b7021
– Company Page
Recommend
Nobody wants to go hunting to work out how to communicate with you so make it as easy as possible to reach you
Review
https://sueellson.quora.com/The-Benefits-of-LinkedIn
Skills and Recommendations
– be strategic
– in writing, in court – focus on what you observed
– include keywords
– remember to @mention people in your content
Recommend
Stating facts is not bragging – past behaviour can be a predictor for future behaviour
Review
https://www.linkedin.com/pulse/what-do-before-you-sack-someone-sue-ellson
https://www.linkedin.com/pulse/what-do-before-you-quit-your-job-sue-ellson
Paid Advertising
– consider your target audience
– consider size of your audience 300+
– consider if your audience visits LinkedIn frequently
– are you ‘experimenting’ with cash? Fun, food and free can work better!
– has your ‘free’ content actually worked?
Recommend
Do all the ‘free’ stuff first! If purchasing a paid LinkedIn Product, fully test before purchasing and make sure you WILL use it!
Review
https://www.linkedin.com/in/wilcoxaj AJ Wilcox – LinkedIn ads specialist
https://www.linkedin.com/posts/richardvanderblom_algorithm-insights-2024-report-v10-activity-7160527422398844928-VnlE Richard van der Blom – annual LinkedIn Report
https://www.linkedin.com/in/lynnairejohnston Lynnaire Johnston – LinkedIn News

The LinkedIn Event Page for Networking

The event on LinkedIn https://www.linkedin.com/events/7220001361826918400 shows you who registered to attend for six months so you can network away to your heart’s content!