LinkedIn Book by an Australian Author
After joining LinkedIn on 21 December 2003 and consulting on LinkedIn since 2008, I wrote and independently published my first book on the topic of LinkedIn, ‘120 Ways To Achieve Your Purpose With LinkedIn’ in 2016 and in 2023, I have written and independently published my second book (fifth overall) on ‘LinkedIn for me and my career or business.’
My first book was like a first born child, everything I knew up to that point was included and it will always be, to some extent, one of my proudest achievements ever! To put it all together in a coherent format took a huge amount of work, as I didn’t have any pro forma to work with or even a ‘user manual’ of any type.
But as you can imagine, the process was cathartic. Sharing tips that can be used for different purposes gave me plenty of scope to showcase the amazing capabilities of the LinkedIn Platform.
Fast forward to 2023 and a lot has changed.
For a start, there are so many more new features on LinkedIn!
The ability to build a network, find leads, generate sales, maintain relationships and even keep up to date with your own professional development has never been greater.
But now we have features like Events (online, video, lives and audio), Newsletters (I liken them to Articles on steroids) and a much more engaging and interactive Newsfeed. The range of analytics is increasing so you can measure whether or not your LinkedIn activity is leading to greater gains.
But there are a lot of people who still see it as an online resume.
A resource to only use when you want a new job or some quick leads.
I run free monthly webinars for different demographic groups and you are welcome to see me live in action here.
You can check out my newsletters and subscribe if you would like to be kept up to date with changes that are occurring.
But if you would like the step by step guide to give yourself a gold star LinkedIn Profile and Page, I really recommend that you buy my fifth book ‘LinkedIn for me and my career or business‘!
LinkedIn for me and my career or business
I have printed copies sitting here in Melbourne, Australia, which are available for AUD$34.99 + postage
Alternatively, you can purchase a digital PDF copy for just AUD$9.99.
Details of how to purchase will be on the 120wayspublishing.com website soon – or simply contact me directly.
Here are a few of the book reviews I have received so far:
If you are ready to get serious about LinkedIn this book is your step by step guide. Sue has given so many expert tips to ensure you are set up for success. Whether it’s reviewing your existing LinkedIn Profile set up or looking for guidance to get started this book is for you. Sue has done a brilliant job in not just explaining what to do, but why you should do it.
Michelle J Raymond LinkedIn B2B Trainer – Good Trading Co
This is the only comprehensive book you require whether commencing your LinkedIn journey or maximising your LinkedIn information to maximize the potential to reach your optimal career goal or enhance your business opportunities. This sophisticated tool explains clearly and with the experience developed over a significant number of years, all you want to know and if you want help you can contact Sue directly. Sue’s poem called ‘LinkedIn’ before the Introduction summarises the experiences and opportunities you will have working with this book. Go ahead and enjoy!
Suzanne Dunlop, Chairperson, Neighbourhood Watch (Not for Profit), Melbourne, Victoria, Australia
Complete, to-the-point, extremely pragmatic and packed with valuable insights to boost your career. Whether you are actively searching or just a latent job seeker, this is a MUST read.
Richard van der Blom, Global LinkedIn Thought Leader and Trainer on Social and Virtual Selling, Maastricht, Limburg, Netherlands
If you have ever said to yourself, “I keep hearing about LinkedIn, but I don’t how it can benefit me, or where to begin,” this books is for you. Sue Ellson’s up to date, straightforward guide covers many of the questions that come up frequently during coaching sessions. She eloquently toggles between strategy and hands on tactics to make sure the reader gets the knowledge and tools needed to reach their goals using LinkedIn effectively. A tremendous resource!
Hannah Tighe, LinkedIn Training and Coaching Specialist, Douglassville, Pennsylvania, USA
Extremely comprehensive. Congratulations on your dedication to writing this, and pouring your knowledge into it. I hope people will read it and TAKE ACTION.
Mark Stonham, Bristol, England, United Kingdom
This is a comprehensive guide about LinkedIn. Sue’s writing style will make you feel like she’s there with you. Recommended reading.
Karen Hollenbach, LinkedIn Training Specialist, Melbourne, Victoria, Australia
Don’t miss Sue’s excellent book, ‘LinkedIn for me and my career or Business.’ It’s chock full of actionable and valuable advice in a very relaxed and personable style.’
Sid Clark, Independent LinkedIn Trainer and Coach, Lake Forest, California, USA
‘LinkedIn for me and my career or Business’ has some great insights on how LinkedIn works in a two-way street.
Barry Jenner, Management Consultant, Melbourne, Australia
Sue Ellson’s latest book, ‘LinkedIn for me and my career or business’ would be ideal for people who run their own business, who are searching for work, looking for volunteering opportunities or are wanting an encore career. It’s well set out and is full of good, practical, detailed information.
Jill Weeks, Pre & Post Retirement Content Creator, Melbourne, Victoria, Australia
‘LinkedIn for me and my career or business’ digs deep into the fundamentals of LinkedIn, both the why and the how, spelling out essential best practices for successfully using LinkedIn, regardless of your role or current business goals.
Scott Allen, CEO/Author The Virtual Handshake
Sue is a LinkedIn master who has comprehensively shared her tips, knowledge and experience on how to use LinkedIn to enhance your personal brand and accentuate your career. Well worth reading.
Chris J. “Mohawk” Reed, CEO & Founder of Black Marketing-The Dark Art of Social Media Marketing, Singapore, Singapore
Sue Ellson’s understanding of the practical, effective and ethical utilisation of LinkedIn is extraordinary as evidenced by the comprehensive material in this book and by appropriate clients accessing my services via LinkedIn. Also, thanks to Sue’s knowledge of the considered use of social media, I am at the top in Google searches and appear five times in the top six results.
John McCann, Executive Coach and Registered Psychologist, Brisbane, Queensland, Australia
I look forward to sending you a copy or helping you directly with some professional services!