LinkedIn For Schools, Colleges And Universities

LinkedIn for Schools, Colleges and Universities By Sue Ellson

As an Independent LinkedIn Specialist, I have been very fortunate to have provided LinkedIn Training, Support and Advice to many different schools, colleges and universities across Australia and around the world!

Here is a list of all of the presentations and publications I have provided for Educate Plus since 2014.

Let’s start with an introduction about what is LinkedIn?

The LinkedIn Experiment

School, College and University Articles

I have published several specific articles on LinkedIn that have proven to be very popular including:

Zoe Giagoudakis (secondary school student sample)

LinkedIn for Students and Future Graduates (students and future graduates)

LinkedIn for Early Career Work or your First Job or Business (students and graduates)

LinkedIn for Academics, Professors, Lecturers, School Teachers (teachers and staff to set an example)

LinkedIn Page Strategies for Schools, Colleges and Universities (advancement staff and communications team)

LinkedIn Marketing for Schools, Colleges and Universities (marketing)

How to find School, College and University Students, Staff and Alumni (alumni)

LinkedIn for existing and prospective school parents and caregivers (community development)

LinkedIn Audit for Schools (management) pages 21-22

Work Specific Articles

How to choose your next job or career

Tough love for unemployed job seekers under 30 years of age

How to help someone with their career when they won’t listen to your advice

Networking – Free and Paid Online and Offline – What really works?

How to find a job or work using LinkedIn

What to do for your career whilst you are at home

What to do for your business whilst you are at home

Tips for finding remote work or working from home jobs

The problem with saying ‘just get a job’​

Career Specific LinkedIn Articles

LinkedIn for Authors, Writers, Playwrights, Script & Screen Writers, Ghost Writers, Literary Agents, Publishers and Distributors

LinkedIn for Tradespeople (Tradies) – Electricians, Plumbers, Carpenters etc

LinkedIn for Academics, Professors, Adjuncts, Lecturers, Instructors, School Teachers, Educators, Tutors, Researchers, Deans and Vice Chancellors

LinkedIn for Students and Future Graduates

LinkedIn for Journalists

Past Presentations on School, College or University topics

24 April 2024
Self Sufficiency Strategies * (includes slides)
1 session x 60 minutes 5pm – 6pm
For Golden Key International Honour Society By Sue Ellson

3 April 2024
LinkedIn for Academics (paid assignment but can be repurposed for your university or college)
1 session x 2 hours 7pm – 9pm
Prague University of Economics and Business, W. Churchill sq. 1938/4, 130 67 Prague 3, Czechoslovakia

18 March 2024
List of All 14 Presentations Completed for Educate Plus representing Advancement Professionals in Schools, Colleges adn Universities (with all slides or handouts)

13 March 2024
10 Ways to Improve your LinkedIn Research (includes slides and video recording)
1 session x 30 minutes 12pm – 12:30pm
By Sue Ellson

12 March 2024
2024 Data, Finance and Online Update For Schools (includes slides and recording)
1 session x 30 minutes 12pm – 12:30pm
By Peter Buckingham, John Somerset and Sue Ellson

20 September 2023
Online Presence A Results Driven Approach At inSTEM Conference Melbourne Naarm (includes slides – this was for early career researchers and covered general online as well as LinkedIn)
1 session x 95 minutes 11:30am – 12:45pm
By Sue Ellson

10 August 2022
LinkedIn for Students and Future Graduates (includes slides and video recording)
1 session x 1 hour 1pm – 2pm
By Sue Ellson

18 May 2022
Data Driven Social Media Strategy (includes slides and video recording)
1 session x 1 hour 12pm – 1pm
By Peter Buckingham, Alastair Lee and Sue Ellson for Spectrum Analysis Australia

09 March 2022
LinkedIn for Education Professionals (includes slides and video recording)
1 session x 1 hour 1pm – 2pm
By Sue Ellson

10 Secrets To Maximising Your Social Media Platforms (includes slides and recording)
1 session x 2 hours 12pm – 2pm
Organised by Catholic Schools Guide

Locating and Engaging With Alumni for Schools, Colleges and Universities (includes slides and recording)
1 session x 1 hour 12pm – 1pm
By Peter Buckingham, Alastair Lee and Sue Ellson for Spectrum Analysis Australia

LinkedIn Tips And Tricks For First Year University Students In O-Week (includes slides and recording)
1 session x 1 hour 11:00am – 12:00pm
Organised by Swinburne Student Union (SSU) for Swinburne University of Technology 

School, College and University Podcasts

13 June 2023
School Marketing Journal Podcast
Maximising LinkedIn for School Heads
Brad Entwistle interviewed Sue Ellson


Listed with the most recent at the top from the Sue Ellson YouTube Channel.

10 Ways to Improve Your LinkedIn Research

LinkedIn Profile Updates (quick overview)

LinkedIn for Education Professionals

LinkedIn for Students and Future Graduates

Educate Plus LinkedIn for You and Your School or University

Monash Business School Alumni LinkedIn Workshop

The Illawarra Grammar School TIGS LinkedIn for Year 12 Students

How To Get More Followers On LinkedIn Personal Profile or Company or School Page

Catholic Development Network LinkedIn for You and Your School

EducatePlus NSW ACT Chapter 2017 Conference Maximising the Power of LinkedIn

The Illawarra Grammar School TIGS LinkedIn for Alumni and Local Business

Monash University Engineering Alumni LinkedIn Workshop

Monash University Engineering LinkedIn for Postgraduate Alumni

Educate Plus ACT NSW Generating Community Engagement Using LinkedIn

How can I help your School, College or University

I have been called to assist school, colleges and universities with their LinkedIn strategy and activities.

A very successsful service I offer is

  1. Liaise with the person managing the LinkedIn presence for the School, College or University and make sure that they have a School Page (not a Company Page)
  2. Understand how they are using LinkedIn at present for students, staff, marketing, community engagement, information sharing, brand building, alumni and student outcomes (further study or work) and the most immediate priorities. Work directly with a student prior to the presentation to update their LinkedIn Profile as a pro forma for other students
  3. Providing training for students (recommend the second last year of studies e.g. Year 11 rather than Year 12 in Australia), senior staff and board members, academic and research staff, career staff, marketing and communication teams, parent and alumni associations. If visiting a school for a full day, start with staff in the morning, students late morning, career/marketing/communication team in the afternoon and a parent and alumni function in the evening (can also incorporate local community members at the evening event)
  4. Provide further specific information on LinkedIn Strategy and Pro Formas for various school departments but also help you develop strategies for workplace assignments, careers, alumni engagement etc.

Assistance Options

Individual hours of advice
Personal assistance with editing and updating senior staff or principal or vice chancellor LinkedIn Profiles
Full day and evening visit with tailored materials and recording rights
Comprehensive Program including written reports and specific guidelines for moving forward
Additional services related to social media, online presence, careers, business, events and marketing listed here.
Specific projects and special consideration requests most welcome.
Services available online or in person (additional travel costs if outside of Melbourne).
Review website for search engine optimisation and social media as an ‘audit’ with recommendations.

The most popular option is updating a profile for a current student with the careers teacher and conducting a LinkedIn presentation for a Year level (preferably Year 11 for Secondary Schools and First Year for Universities) – I can do this remotely for an unlimited number of students and this includes the rights to record and re-use.

For a list of schools, colleges and universities I have provided services to, please click here.

Click here to make an enquiry now.

Strategy News for Schools Monthly Email Newsletter

You can see past editions and subscribe here

Who have I worked with?

For a more comprehensive list of clients including links please visit my Clients page.


Deakin University – Burwood, Melbourne
Macquarie University – North Ryde and City Campus, Sydney
Macquarie Applied Finance Centre, Macquarie Business School – Melbourne
Monash Business School Alumni – Caufield, Melbourne
Monash Business School Early Career Researchers Network – Melbourne
Monash University – Clayton, Caulfield, Melbourne
Monash University Engineering Alumni – Clayton Melbourne
Prague University of Business and Economics – Czechoslovakia
RMIT University – Melbourne
RMIT University Research and Innovation – Melbourne
Swinburne University – Hawthorn, Melbourne
Swinburne Student Union – Hawthorn, Melbourne
Syracuse University – New York, New York
University of Adelaide – Adelaide
University of Melbourne, Melbourne Business School – Melbourne
University of Melbourne Department of Management and Marketing, Faculty of Business and Economics* – Melbourne
University of Oxford Newcomers Club – Oxford, United Kingdom
University of South Australia – Adelaide
University of Sydney Business School – Camperdown, Sydney
University of Western Australia Business School – Perth, Western Australia
Victoria University – Footscray and Melbourne


Adult Multicultural Education Services AMES Australia – Melbourne
Asia Pacific International College APIC – Melbourne
Australian College of the Arts (Collarts) – Melbourne
Australian Institute of Management – Melbourne and Sydney
Australian Institute of Professional Education AIPE – Melbourne
Box Hill Institute TAFE – Box Hill, Melbourne
Centre for Adult Education CAE – Melbourne City and Lilydale
Education Centre of Australia – Melbourne
General Assembly – Melbourne
Institute for Communication, Management and Leadership (ICML) – Melbourne
MEGT Institute (previously Hales Institute) – Melbourne
Melbourne Polytechnic (previously NMIT TAFE) – Melbourne
Melbourne AMEP – Melbourne
Social Media College – Melbourne and Sydney
Social Media Marketing Institute (SMMI) – Varsity Lakes, Queensland
South West TAFE – Hamilton, Victoria
The Gordon Institute of TAFE – Geelong, Victoria


Baimbridge College – Hamilton, Victoria
Blackburn High School – Blackburn, Melbourne
Camberwell Girls Grammar School – Canterbury, Melbourne
Camberwell Grammar School – Canterbury, Melbourne
Camberwell High School – Camberwell, Melbourne
Canterbury Primary School – Canterbury, Melbourne
Carey Baptist Grammar School – Kew, Melbourne
Caulfield Grammar School – Caulfield, Melbourne
Henley High School – Henley Beach, Adelaide
Hills Grammar – Kenthurst, New South Wales
Illawarra Grammar School – Mangerton (near Wollongong), New South Wales
Kardinia International College – Geelong, Victoria
Kilbreda College – Mentone, Melbourne
Knox Grammar School – Wahroonga, Sydney
Korowa Anglican Girls’ School – Glen Iris, Melbourne
Loreto Normanhurst – Normanhurst, Sydney
Masada College – St Ives, Sydney, New South Wales
Mentone Girls’ Grammar School – Mentone, Victoria
Monivae College, Hamilton (Victoria)
Monte Sant Angelo Mercy College – North Sydney
Mount Carmel College – Hobart, Tasmania
Mount Lilydale Mercy College – Lilydale, Victoria
Mount St. Joseph Girls’ College – Altona, Victoria
Nambour Christian College – Woombye (Queensland)
Ormiston College – Redland, Brisbane, Queensland
Our Lady of Sion College – Box Hill, Victoria
Our Lady of Mercy College – Parramatta (New South Wales)
Ravenswood School for Girls – Gordon, Sydney
Siena College – Camberwell, Melbourne
St Bernard’s College – Essendon, Melbourne
St Kevin’s Catholic Primary School – Lower Templestowe, Melbourne
Templestowe Valley Pre School – Lower Templestowe, Melbourne
The Geelong College – Newtown, Victoria
The Hamilton and Alexandra College – Hamilton, Victoria
The Friends’ School – North Hobart, Tasmania
The Hutchins School – Sandy Bay, Hobart, Tasmania
The Illawarra Grammar School – Wollongong, New South Wales
Toorak College – Mornington, Victoria
Whitefriars College – Donvale, Melbourne

Education Associations

Association of School Business Administrators (Australia wide)
Australian Human Resources Institute (Australia wide)
Career Development Association of Australia (Australia wide)
Catholic Development Network (Victoria)
Catholic Schools Guide (Australia wide)
Educate Plus (Australia wide)
Golden Key International Honour Society (Asia Pacific)
Independent Schools Victoria (Victoria)
National Association of Graduate Career Advisory Services NAGCAS (Australia wide)
Northern Sydney Careers Area Network – Independent Schools (New South Wales)

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