Based on and including a digital copy of the book ‘LinkedIn for me and my career or business,’ ⭐ by Sue Ellson, this online video course provides the ‘how to’ from the content in the book.
So if you are not the ‘reading’ type, or you prefer to ‘see and do’ this course is for YOU!
The course is designed to help you with your:
- LinkedIn Profile
- LinkedIn Page (Company, School or Showcase)
- LinkedIn Groups
- Engaging on LinkedIn
- Publishing on LinkedIn
- Connecting on LinkedIn
- Jobs and Careers
- Business and Enterprise
- Review, Revise and Implement
It helps you get the results you want by explaining the why and your options.
If you wake up tomorrow and change your goals, you simply change your actions and you can reach new goals!
You can do the course in any order you choose, but naturally, I recommend from start to finish.
I don’t waffle, I get straight to the point.
Most people should be able to complete the course in four hours a week over four weeks.
No need for a sales pitch, this is education and training!
My goal 🥅is to help you ethically achieve your purpose with LinkedIn.
I hope you enjoy it!!
All of my clients tell me how much they value the experience of getting this job done and reflecting on what they have already achieved. 💯
If you need help to complete it, for any reason, please reach out to me directly!
I’d love to help you achieve a gold star ⭐LinkedIn presence!
Sue Ellson GK BBus MPC PCDAA ASA WV SPN MEdPlus AWS
Independent LinkedIn Specialist
Author, Educator, Career Development Practitioner, Consultant, Founder, Gigster, Speaker, Trainer, Poet, Writer, Business, Social Media Marketing, Media Expert, Analogue & Digital, AI💃
Course Curriculum
Based on the ENTIRE book ‘LinkedIn for me and my career or business‘⭐
and also includes the
⭐ Quick Start Program ⭐⭐
Five Must Do’s
LinkedIn Profile Essentials – Backup, Statistics, Settings and Content
LinkedIn Page Essentials – Settings, Content And Analytics
LinkedIn Activity – Engagement, Publishing and Content
⭐⭐Bonus Options⭐⭐
Purchase the course and receive a $50 discount voucher*
Complete the course and receive 30 minutes of Online Personal Assistance with Sue Ellson*
What’s next?
⭐⭐See the entire Course Curriculum on the Curriculum Tab⭐⭐
Book Reviews
Reviews
If you are ready to get serious about LinkedIn this book is your step by step guide. Sue has given so many expert tips to ensure you are set up for success. Whether it’s reviewing your existing LinkedIn Profile set up or looking for guidance to get started this book is for you. Sue has done a brilliant job in not just explaining what to do, but why you should do it.
Michelle J Raymond LinkedIn B2B Trainer – Good Trading Co
This is the only comprehensive book you require whether commencing your LinkedIn journey or maximising your LinkedIn information to maximize the potential to reach your optimal career goal or enhance your business opportunities. This sophisticated tool explains clearly and with the experience developed over a significant number of years, all you want
to know and if you want help you can contact Sue directly. Sue’s poem called ‘LinkedIn’ before the Introduction summarises the experiences and opportunities you will have working with this book. Go ahead and enjoy!
Suzanne Dunlop, Chairperson, Neighbourhood Watch (Not for Profit), Melbourne, Victoria, Australia
Complete, to-the-point, extremely pragmatic and packed with valuable insights to boost your career. Whether you are
actively searching or just a latent job seeker, this is a MUST read. Richard van der Blom, Global LinkedIn Thought Leader and Trainer on Social and Virtual Selling, Maastricht, Limburg, Netherlands
If you have ever said to yourself, “I keep hearing about LinkedIn, but I don’t how it can benefit me, or where to begin,” this books is for you. Sue Ellson’s up to date, straightforward guide covers many of the questions that come up frequently during coaching sessions. She eloquently toggles between strategy and hands on tactics to make sure the reader gets the knowledge and tools needed to reach their goals using LinkedIn effectively. A tremendous resource! Hannah Tighe, LinkedIn Training and Coaching Specialist, Douglassville, Pennsylvania, USA
Extremely comprehensive. Congratulations on your dedication to writing this, and pouring your knowledge into it. I hope people will read it and TAKE ACTION. Mark Stonham, Bristol, England, United Kingdom
This is a comprehensive guide about LinkedIn. Sue’s writing style will make you feel like she’s there with you. Recommended reading. Karen Hollenbach, LinkedIn Training Specialist, Melbourne, Victoria, Australia
Don’t miss Sue’s excellent book, ‘LinkedIn for me and my career or Business.’ It’s chock full of actionable and valuable advice in a very relaxed and personable style.’ Sid Clark, Independent LinkedIn Trainer and Coach, Lake Forest, California, USA
‘LinkedIn for me and my career or Business’ has some great insights on how LinkedIn works in a two-way street. Barry Jenner, Management Consultant, Melbourne, Australia
Sue Ellson’s latest book, ‘LinkedIn for me and my career or business’ would be ideal for people who run their own business, who are searching for work, looking for volunteering opportunities or are wanting an encore career. It’s well set out and is full of good, practical, detailed information. Jill Weeks, Pre & Post Retirement Content Creator, Melbourne, Victoria, Australia
‘LinkedIn for me and my career or business’ digs deep into the fundamentals of LinkedIn, both the why and the how, spelling out essential best practices for successfully using LinkedIn, regardless of your role or current business goals.
Scott Allen, CEO/Author The Virtual Handshake
Sue is a LinkedIn master who has comprehensively shared her tips, knowledge and experience on how to use LinkedIn to enhance your personal brand and accentuate your career. Well worth reading. Chris J. “Mohawk” Reed, CEO & Founder of Black Marketing-The Dark Art of Social Media Marketing, Singapore, Singapore
Sue Ellson’s understanding of the practical, effective and ethical utilisation of LinkedIn is extraordinary as evidenced by the comprehensive material in this book and by appropriate clients accessing my services via LinkedIn. Also, thanks to Sue’s knowledge of the considered use of social media, I am at the top in Google searches and appear five times in the top six results. John McCann, Executive Coach and Registered Psychologist, Brisbane, Queensland, Australia
Curriculum
- 19 Sections
- 141 Lessons
- 8 Weeks
- Welcome And IntroductionWelcome to the 'LinkedIn for me and my career of business' online course by the Course Creator, Author and Independent LinkedIn Specialist - Sue Ellson2
- Quick Start ProgramLive Run Through's showing you how Sue Ellson uses LinkedIn - if you want to grab a quick overview of what you can do and just pause and do it with three videos, this is a great place to start.4
- Section 1 - What Is LinkedIn?Launched on 5 May 2003 and acquired by Microsoft on 9 December 2016, LinkedIn is an amazing platform for you and your career or business.4
- Section 2 - LinkedIn OfferingUnderstanding the offering, benefits and common hang ups and initial housekeeping.5
- Section 3 - Before Starting on LinkedInYou don't need all the details of your career or business to start using LinkedIn. Just completing what you have done up until now can help you gain the clarity you will need in the future.5
- Section 4 Starting on LinkedInYour LinkedIn Profile is for You and there are some rules to follow and it is a good idea to do backups on a regular basis.5
- Section 5 - Priority Settings On Your LinkedIn ProfileYour LinkedIn Profile has a huge range of Settings you can adjust - let's start with the most important.16
- 7.0LFM022 5. Priority Settings On Your LinkedIn Profile
- 7.1LFM023 5.1 Your LinkedIn Profile URL
- 7.2LFM024 5.2 LinkedIn Profile Visibility
- 7.3LFM025 5.3 Public Visibility
- 7.4LFM026 5.4 Account Preferences
- 7.5LFM027 5.5 Viewers Of This Profile Also Viewed
- 7.6LFM028 5.6 Account Access
- 7.7LFM029 5.7 Visibility
- 7.8LFM030 5.8 Who Can See Or Download Your Email Address
- 7.9LFM031 5.9 Who Can See Your Connections
- 7.10LFM032 5.10 Manage Active Status
- 7.11LFM033 5.11 Share Job And Education Changes And Work Anniversaries
- 7.12LFM034 5.12 Communications (now Notifications)
- 7.13LFM035 5.13 Data Privacy
- 7.14LFM036 5.14 Advertising Data
- 7.15LFM Quiz 55 Minutes5 Questions
- Section 6 - Searches, Keywords, Algorithms And HacksUnderstanding how the LinkedIn Platform will work for you is essential so you can adjust your strategy accordingly.15
- 8.0LFM037 6. Searches, Keywords, Algorithms And Hacks
- 8.1LFM038 6.1 Searches
- 8.2LFM039 6.1.1 Location
- 8.3LFM040 6.1.2 Name
- 8.4LFM041 6.1.3 Value Offering
- 8.5LFM042 6.1.4 Business Or Enterprize Name
- 8.6LFM043 6.1.5 LinkedIn Or Search Engine Searches
- 8.7LFM044 6.2 Keywords
- 8.8LFM045 6.2.1 Finding Primary And Secondary Keywords
- 8.9LFM046 6.2.2 Selecting Your Secondary Keywords
- 8.10LFM047 6.2.3 Repeating Your Keywords
- 8.11LFM048 6.2.4 Location Of Your Keywords
- 8.12LFM049 6.3 Algorithms
- 8.13LFM050 6.4 Hacks
- 8.14LFM Quiz 65 Minutes5 Questions
- Section 7 - Your Personal LinkedIn ProfileYour LinkedIn Profile is one of the most valuable components of your online presence - and we all need one of those to be considered for career or business opportunities.40
- 9.0LFM051 7. Your Personal LinkedIn Profile
- 9.1LFM052 7.1 Your Name
- 9.2LFM053 7.2 Profile Photo
- 9.3LFM054 7.3 Background Banner Image
- 9.4LFM055 7.4 Headline And Headline Formula
- 9.5LFM056 7.4.1 Memorable Label
- 9.6LFM057 7.4.2 Primary Value Related Keywords
- 9.7LFM058 7.4.3 Personal Interest Word And/Or Emoji
- 9.8LFM059 7.5 Contact Info
- 9.9LFM060 7.6 About
- 9.10LFM061 7.7 Resources (Visible Only To You) – Creator Mode
- 9.11LFM062 7.7.1 LinkedIn Live Video
- 9.12LFM063 7.7.2 LinkedIn Audio Events
- 9.13LFM064 7.7.3 LinkedIn Newsletter
- 9.14LFM065 7.7.4 Follow Tools
- 9.15LFM066 7.8 Featured Content
- 9.16LFM067 7.9 Experience
- 9.17LFM068 7.9.1 Achievements or Impacts
- 9.18LFM069 7.9.2 Tasks
- 9.19LFM070 7.9.3 Add Career Break
- 9.20LFM071 7.10 Education
- 9.21LFM072 7.11 Licenses And Certifications
- 9.22LFM073 7.12 Volunteer Experience
- 9.23LFM074 7.13 Skills And Endorsements
- 9.24LFM075 7.14 Recommendations
- 9.25LFM076 7.15 Organizations
- 9.26LFM077 7.16 Honors And Awards
- 9.27LFM078 7.17 Publications
- 9.28LFM079 7.18 Languages
- 9.29LFM080 7.19 Projects
- 9.30LFM081 7.20 Courses
- 9.31LFM082 7.21 Test Score
- 9.32LFM083 7.22 Patent
- 9.33LFM084 7.23 Interests
- 9.34LFM085 7.24 Causes You Care About
- 9.35LFM086 7.25 LinkedIn App – Profile Picture Video, Photo Or Frame
- 9.36LFM087 7.26 LinkedIn App – Audio Pronunciation Of Your Name
- 9.37LFM088 7.27 LinkedIn App – Featured Website Link
- 9.38LFM089 7.28 LinkedIn App – Scan Code
- 9.39LFM Quiz 75 Minutes5 Questions
- Section 8 - Company, Showcase Or School LinkedIn PagesIf you have your own or manage a Company, Showcase or School Page, there are three main menu areas you need to be across.13
- 10.0LFM090 8. Company, Showcase Or School LinkedIn Pages
- 10.1LFM091 8.1 LinkedIn Page Details
- 10.2LFM092 8.2 My Employer Tab
- 10.3LFM093 8.3 Content Tab
- 10.4LFM094 8.4 Page Statistics, Records And Analytics
- 10.5LFM095 8.5 Page Activity
- 10.6LFM096 8.6 Leadership Updates
- 10.7LFM097 8.7 Strategy Reviews
- 10.8LFM098 8.8 Life, Job Advertisements And Business Solutions
- 10.9LFM099 8.9 Enterprize Housekeeping Related To LinkedIn
- 10.10LFM100 8.10 Employee Engagement And Support
- 10.11LFM101 8.11 Company Branding
- 10.12LFM Quiz 85 Minutes5 Questions
- Section 9 - GroupsOriginally one of the best features of LinkedIn (before the Pulse Newsfeed was added), Groups have changed over time.3
- Section 10 - Engaging on LinkedInYour way of showing you are listening on LinkedIn.4
- Section 11 - Publishing And Connecting On LinkedInYour way of showcasing your value and maintaining your relationships.8
- 13.0LFM107 11. Publishing And Connecting On LinkedIn
- 13.1LFM108 11.1 Content Sharing Ideas
- 13.2LFM109 11.2 Making Posts Go Further
- 13.3LFM110 11.3 Video Content
- 13.4LFM111 11.4 Search Engine Optimizing Articles
- 13.5LFM112 11.5 Newsletters
- 13.6LFM113 11.6 Connect, Follow and Collaborate
- 13.7LFM Quiz 115 Minutes5 Questions
- Section 12 - Jobs And CareersHow to use LinkedIn for job hunting and career changes.8
- 14.0LFM114 12. Jobs And Careers
- 14.1LFM115 12.1 Job Seeking Preferences
- 14.2LFM116 12.2 Optimizing Your LinkedIn Profile And Online Presence
- 14.3LFM117 12.3 Searching For A Job
- 14.4LFM118 12.4 Applying For Jobs On LinkedIn
- 14.5LFM119 12.5 Preparing For Job Interviews
- 14.6LFM120 12.6 Accepting A Job
- 14.7LFM Quiz 125 Minutes5 Questions
- Section 13 - Business And EnterprizeHow to use LinkedIn for your business or enterprize.7
- Section 14 - Review, Revise, ImplementIt is a good idea to review your activity, revise your strategy and implement any updates or changes.4
- Section 15 - Final CommentsHow to co-create your future...1
- AppendicesAdditional resources to help you with LinkedIn.6
- 18.0LFM131 Appendix A – LinkedIn Profile Information To Collect
- 18.1LFM132 Appendix B – LinkedIn Statistics And Backups To Record
- 18.2LFM133 Appendix C – Content Spreadsheet Columns
- 18.3LFM134 Appendix D – LinkedIn Resources
- 18.4LFM135 Appendix E – LinkedIn Online
- 18.5LFM136 Appendix F – List Of Links In This Book
- Bonus Options5
Yes. The sessions marked with 'Preview' can be viewed without purchasing the course.
Yes! And the proceeds from the cost of the course go directly to the author (less processing fees) to help cover the cost of production (three years of writing, editing, refining etc).
Yes! Please contact Sue Ellson directly for your discount code that will be valid for one week from launch date.
It is designed to show you how to use LinkedIn for your purpose, not someone else's.
Sue Ellson joined LinkedIn on 21 December 2003 and has been providing training, consulting and support services on LinkedIn since 2008 to a wide variety of individuals and enterprises of all ages and industries.
Sue Ellson's methodology is based on what works over the long term, not some quick hacks that expire within a month. When you learn how the LinkedIn platform works, then you can attract aligned opportunities.
Yes. It is on the Course Overview page and also on the Curriculum Tab. The sessions marked with 'Preview' can be seen without purchasing the course.
I believe most students will be able to complete the full course in 10 sessions of 2 hours.
Absolutely! Quick questions are welcome at any time - just email sueellson@sueellson.com.
It allows you to understand how the LinkedIn Platform works, how to collect all of the information you need and how to use LinkedIn for your purpose, on your own and in your own time.
If we work together, I only show you what you need to know for your situation and I can provide more tailor-made techniques. We can also 'do the work' immediately. You can see my services and pricing listed here
If you complete the entire course and do not see an increase in your statistics or results, you are most welcome to request a refund. You will need to provide a PDF copy of your LinkedIn Profile before completing your updates and after completing your updates.
Please note that if you purchase the online course, you will qualify for a $50 discount voucher for any of Sue Ellson's professional services and if you complete the course, you will qualify for 30 minutes of personal assistance from Sue Ellson if you book it within seven days of completing the online course.
If you are currently managing difficult financial circumstances, please contact Sue Ellson directly before purchasing the course.
Individual circumstances can be managed but there will be an expectation that at least 50% of the course will be completed.
There are a lot of free resources and information currently available on the Sue Ellson website.
Sue Ellson is happy to provide a Certificate of Completion for sharing with relevant professional associations or enterprises, but whether or not it qualifies as professional development is at the discretion of the association or enterprise, so please check with them first.
You can certainly use a phone or tablet to assist you with completing the course, for example, to watch the videos and read the text, but you will find it easier to complete the suggested activities on a laptop or desktop computer.
A significant increase in your statistics within three months (which is why I recommend that you collect these numbers at the beginning of the course). The opportunities you attract will depend on how you use the course and the activities you complete on an ongoing basis. If you complete the online course in full, you can also book 30 minutes of personal assistance from Sue Ellson within seven days of completion of the course for free.
Yes. You can receive a one time $50 discount on any of Sue Ellson's professional services, please just show your course receipt when booking an appointment.
Yes. You can book a 30 minutes personal assistance session with Sue Ellson if it is booked within seven days of completion of the course.
Requirements
- Prepared to think about what you would most like to achieve with LinkedIn
- Willing to complete items promptly (videos are short!)
- Be prepared to ask quick questions directly to Sue Ellson
Features
- Understanding how you can use LinkedIn effectively
- Clarifying your values, strengths and context
- Effectively engaging with people and content
- Curating and creating relevant content
- Attracting the right career or business
- Sourcing the right leads, sales and results
- Ethically achieving your goals and outcomes
- Creating and maintaining a network of opportunities and referrals
- Making the right choices for you
Target audiences
- Students, Job Seekers and Career Changers
- Freelancers, Gigsters, Entrepreneurs and Business Owners
- Tradespeople and Specialist Practitioners
- Advisors, Consultants and Thought Leaders
- Community Groups and Professional Associations
- Not-for-profit Collectives, Groups and Enterprises
- Schools, Colleges and Universities
- Career Specialists and Social Media Professionals