10 Ways to Improve your LinkedIn Lead Generation
Topic: 10 Ways to Improve your LinkedIn Lead Generation
Date: Wednesday 9 October 2024
Time: 12:00pm – 12:30pm AEDT time (UTC+11)
Venue: Zoom
Recording: https://www.youtube.com/watch?v=Yye_FhDebaI
This event is designed to help you improve your LinkedIn Lead Generation and is the 37th event in the LinkedIn Insights Webinar Series.
Register to attend at https://linkedininsights37.eventbrite.com.au (can also order a book!)
Alternatively, register on LinkedIn https://www.linkedin.com/events/10waystoimproveyourlinkedinlead7220007499523899392 at or Facebook https://www.facebook.com/events/1573262139870821 (and invite your friends)
There are several items below including:
- video recording
- PowerPoint slides
- LinkedIn Event page for networking
- comments from the chat in the webinar
- feedback from the webinar
- reviews after the webinar
- follow up personal assistance
- how to say thank you Sue
- engage on social media
- upcoming and past presentations, recordings and publications
- latest offer access
The LinkedIn Event Video Recording
The LinkedIn Event PowerPoint Slides
Slides Content
1. Abide by the LinkedIn User Agreement
– LinkedIn User Agreement Section 8 – Read the Do’s and Don’ts
– Professional Community Policies
– DO NOT connect and pitch
– DO NOT automate, aggravate, spam or date
– DO NOT @mention inappropriately
– DO NOT group message, humble brag, post sales messages in the newsfeed
Recommend
Don’t kill the goose that lays golden eggs
Review
https://www.linkedin.com/legal/user-agreement
https://www.linkedin.com/legal/professional-community-policies
2. Optimise your LinkedIn Profile and/or Page
– have you included your primary and secondary keywords?
– does your content provide enough information for verification?
– do you have all details completed and a call to action visible?
Recommend
Make your message clear and make yourself accessible
Review
https://sueellson.com/blog/10-ways-to-improve-your-linkedin-profile
https://sueellson.com/blog/10-ways-to-improve-your-linkedin-page
3. Reconnect Existing Network
– people who you are already connected to
– people who are Following your Company Page
– people who have attended your LinkedIn Events
– people who are subscribed to your LinkedIn Newsletter
– people who have visited your LinkedIn Profile
– school and university alumni
Recommend
Get a copy of your data and match to your CRM https://www.linkedin.com/mypreferences/d/download-my-data
Review
https://www.linkedin.com/pulse/where-can-you-find-warm-leads-linkedin-sue-ellson-2c
4. Find your Target Audience
– LinkedIn Search Queries
– Google Advanced Search https://www.google.com.au/advanced_search
– engaged with specific Profiles
– engaged with specific Pages
– engaged with specific Content (or hashtags)
– part of specific Groups
Recommend
Set an outreach goal per week and stick to it. Keep a record of your statistics monthly
Review
https://www.linkedin.com/pulse/20140407042716-77832–authentic-networking-on-linkedin
https://www.linkedin.com/pulse/networking-free-paid-online-offline-what-really-works-sue-ellson
5. Have a Follow Up Process
– connect with EVERYONE you contact FROM NOW ON
– click Notification and choose All New Posts (Profiles and Pages)
– add to spreadsheet – date, name, URL
– add date each key action is completed
– provide useful information
– endorse Skills and/or Write Recommendations
Recommend
Take a longer term view and build over time
Review
https://sueellson.com/blog/hyper-local-marketing-speed-up-your-marketing-by-going-hyper-local
6. Engage with your Audience
– react to their Content
– add Comments to their Content
– message them directly
– if you have Premium, set Away Message
– allocate time to ‘listen’ not just ‘speak’ on LinkedIn
Recommend
See https://www.linkedin.com/dashboard for your Sharing Tracker Stats
Review
https://sueellson.com/blog/10-ways-to-improve-your-linkedin-engagement
7. Create Consistent Content
– consider Posts (Newsfeed – Dynamic)
– consider Articles (Page – Lifetime)
– consider Newsletters (Articles with Notifications)
– consider Groups (Well Moderated)
– consider Events (Free, monthly or bi-monthly)
Recommend
Videos are appearing in the top of the app. Polls still work. Posting in aligned Groups can expand reach. Curate if you are not ready to create
Review
https://sueellson.com/blog/10-ways-to-improve-your-linkedin-posts
https://sueellson.com/blog/10-ways-to-improve-your-linkedin-articles
https://sueellson.com/blog/10-ways-to-improve-your-linkedin-newsletters
https://sueellson.com/blog/10-ways-to-improve-your-linkedin-events
8. Use Special Features
– Featured Section, Website Links
– Services Page
– Lead Generation Form (Page)
– Inviting 1,000 Connections per week to an Event
– a Newsletter invites new Followers/Connections to Subscribe
– connect with LinkedIn News Australia https://www.linkedin.com/showcase/linkedin-news-australia
– allocate Skills to About, Experience, Licenses & Certifications, Education and Projects
Recommend
Newer features are ‘favoured’ as they come out – but don’t be seduced by every new shiny object – consistency is more important
Review
https://sueellson.com/blog/linkedin-for-sales-people
9. Consider Events
– focus on free events
– set up multiple events at least 4 weeks ahead
– invite 1,000 people per week and ask employees to as well
– link to website so event page has value after the event
– add link to Privacy Policy so can download registration details
Recommend
Add them to the Company Page – extra background information
Review
https://sueellson.com/blog/10-ways-to-improve-your-linkedin-events
10. Consider Newsletters
– new Followers are automatically invited to Subscribe
– reach out to all new Subscribers
– re-use content from enterprise newsletter
– sends a ‘Notification’ rather than an email
– can Search Engine Optimise the content
Recommend
Systemise as much as you can. Publish on your website first. Still send to email subscribers
Review
https://sueellson.com/blog/10-ways-to-improve-your-linkedin-newsletters
The LinkedIn Event Page for Networking
The event on LinkedIn https://www.linkedin.com/events/7220007499523899392 shows you who registered to attend for six months so you can network away to your heart’s content!
Comments from the Chat in the Webinar
Hi Sue, thank you for providing your presentation slides
Thank you Sue
Thank you.
Thank you
Amazing value as always, thanks Sue!
Fantasting session tonight Sue!
Thanks Sue, appreciate it
Thank you, Sue. That’s helpful.
Thank you Sue – very valuable …
Thanks
Thank you Sue.
Thank you again Sue
Thank you!!
Thanks Sue!
Many thanks again Sue.
Thank you very much Sue, again, most helpful! ☺️
Reviews after the Webinar
Thanks for this Sue. It’s been ages since I attended one of your events and I’m very glad I did so today! You do a fantastic job and give so much value. I learned a heap from how you’ve done all this and definitely need to up my game! All in all, a good investment of my time!
Have attended several of Sue’s training courses and have found them to be thorough, well-planned and presented, and very sound foundations for improvements in my activities after. Philip Derham
Follow Up Personal Assistance
– Book a personal appointment with Sue Ellson
Service examples https://sueellson.com/services-and-pricing – please Contact Sue
How to say Thank You Sue
If you find any of the information in this free webinar helpful, please consider writing an informative review via one of the following links:
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Facebook Review https://www.facebook.com/sueellson2/reviews
Online Review https://sueellson.com/reviews (no login required)
LinkedIn Recommendation https://www.linkedin.com/in/sueellson (we need to be connected)
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Engage on Social Media
This Event will be shared on Google Post, Google Event, LinkedIn Profile, LinkedIn Page, Facebook, and Twitter– so feel free to add a comment on your favourite social media platform.
The Recording will be shared on LinkedIn Profile LinkedIn Page Facebook Twitter and Google.
Upcoming and Past Presentations, Recordings and Publications
Presentations listed here for various topics.
Free LinkedIn Insight Online Webinars and Recordings.
Latest Offer Access
https://sueellson.com/latest-offer