20 Ways To Achieve Our Purpose With LinkedIn For The Rotary Club of Hawthorn

20 Ways To Achieve Our Purpose With LinkedIn For The Rotary Club of Hawthorn

By Sue Ellson

Date: Tuesday 8 March 2016 1:35pm – 1:55pm
Organisation: Rotary Club of Hawthorn
Venue: Kooyong Lawn Tennis Club, 489 Glenferrie Road, Kooyong, Melbourne Victoria Australia 3144
Invitation from:
 Jill Weeks
Introduction: Dennis Shore
Topic: “20 Ways To Achieve Our Purpose With LinkedIn”
Details Online: https://hawthornrotary.org.au/speakers/5562b485-35a3-4848-8783-5e9aa615504b/
PowerPoint Slides: 

Audio Recording: https://web.archive.org/web/20221021093619/https://sueellson.com/downloads/160308-rotary-club-of-hawthorn-20-ways-to-achieve-our-purpose-with-linkedin.m4a

Video Recording: https://www.youtube.com/watch?v=SK67tzYQtIU

20 Ways To Achieve Our Purpose With LinkedIn
Mar 08, 2016
Sue Ellson
20 Ways To Achieve Our Purpose With LinkedIn
Public Relations and spreading the word about Rotary is up to all of us.
How many of us use online tools to get the message out re: what fantastic work Rotary does?

This is our chance to learn about the power of LinkedIn: how it can help us and our club.
‘Tips, Key Strategies and Techniques for Community Groups and Professional Associations, Business and Social Enterprise’.

With over 400 million members worldwide and more than 7 million members in Australia, LinkedIn is not just a network for professionals, it is a publishing powerhouse and a business marketplace. Rotarians are encouraged to bring together business and professional leaders in order to provide humanitarian services, encourage high ethical standards in all vocations, and to advance goodwill and peace around the world. LinkedIn can help you do this in many ways – and Sue Ellson is here to show you how easy this is to do with her tried and true, tips and techniques for Rotarians and Rotary Clubs.

Sue Ellson BBus AIMM MAHRI CDAA (Assoc) ASA is an Independent LinkedIn Specialist. Her first website, Newcomers Network, went online in 2001 and in 2003, she was one of the first 100,000 people in the world to join LinkedIn. Sue has provided LinkedIn training and consulting since 2008 and in 2016, published her first book ‘120 Ways To Achieve Your Purpose With LinkedIn.’ More details at https://sueellson.com and connections welcome at http://au.linkedin.com/in/sueellson

Chair: Dennis Shore

– See more at: https://hawthornrotary.org.au/speakers/5562b485-35a3-4848-8783-5e9aa615504b/


Hi Sue, A big thanks for a great presentation yesterday. Jill Weeks 🙂

Thank you Sue, It was a privilege for me to be Chairman of the day for your presentation. It was an excellent presentation and one which was enjoyed by all there as the questions attested. Dennis Shore

Hawthorn Rotary eBulletin

Sue Ellson on 20 ways to use LinkedIn
Posted by David Owen on Mar 10, 2016

LinkedIn! What is it? Often seen as a word arising on the net when one searches for detail of a name or a person it might be best thought as a Facebook for business people. At this point many in the audience felt their knowledge on the subject had reached saturation level.

Happily chairman Dennis Shore introduced guest speaker Sue Ellson and we were treated to a great but necessarily condensed run through, complete with working examples of how to use LinkedIn and especially to achieve some purpose be that marketing promotion, communication and or network building (not electronic but in the sense of developing and maintaining business contacts). Indeed it is a network system akin to well known social media but very business oriented with 7 million members in Australia and providing a platform for professional people and business to business interaction (“B2B”)

Sue with a CV that notes qualifications such as BBus, AIMM, MAHRI, CDAA (Assoc) and ASA is an Independent LinkedIn Specialist and the author of the book “120 Ways to Achieve Your Purpose with LinkedIn..Tried and True Tips and Techniques” launched on 23 February 2016. Her address to us covered 20 of those ways!

She is based in Melbourne (locally in Camberwell-Hawthorn), and is well known as the Founder and Director of Newcomers Network, Camberwell Network and 120 Ways Publishing. This focuses in providing services around finding a job in Australia as an Independent LinkedIn Specialist, business consulting, website design and SEO, and social media startup or review.
Using Hawthorn Rotary as a prime LinkedIn site then Sue demonstrated how valuable the system can be by highlighting the various connections and sustained records of connections and information on related organisations which we had interacted with or had an interest in.

The only quandary re the utility and merit of LinkedIn perhaps arose out of the question of privacy and those seeking invisibility; that may be difficult if one is not prudent with security options. Sue’s explanation, of “Reverse Stalking” , i.e the capacity to obtain lists of those who had sought on the net information about you as a LinkedIn member, was fascinating.

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