2025 LinkedIn Rewind By Coauthor Studio and Year in Review

I received my first ‘LinkedIn Rewind By Coauthor Studio’ in December 2024 and today I received the 2025 LinkedIn Rewind.

Here’s my 2025 LinkedIn Rewind, written by Coauthor.studio’s AI:

Image Summary:
116 Posts
2,706 Reactions
683 Comments
41 Reposts
31,538 Followers

2025 Vibe – Specialist, Advocate, Poet
Superpower – Guiding careers with battle-tested wisdom
Top quote – As a practitioner, I rely on more than research, data and analytics. I also battle-test.

AI Recommended Social Media Post

MY 2025 REWIND // What happens when a Career Development Practitioner decides to ‘battle test’ the recruitment system? 🤔

This year, I registered with an online recruitment platform as a candidate to test the experience for mature workers.

Despite my extensive skills – both digital and non-digital – I couldn’t secure even one basic gig.

It was confronting. But it confirmed what I suspected: age discrimination is at play in online recruitment. 😔

I shared my findings publicly and kept saying to my network: “Please don’t give up!” 🌟

So I didn’t. And neither should you.

✅ Beyond advocacy, 2025 included:

📻 Media appearances on ABC Radio National, 3AW Melbourne, 4BC Brisbane and Channel Nine’s Today Extra discussing careers, LinkedIn, AI in recruitment and workplace culture

🎓 Workshops for Career Development Association Australia, Educate Plus (in sensational Adelaide!), Bendigo Professionals and regional business groups across Australia and New Zealand

✍️ 10 poems published including ‘Accumulated Grief,’ ‘Kindfulness’ and ‘Tragedy’ – each exploring vulnerability and philosophical reflection

📰 11 Monthly Newsletters (Editions 38-48) with practical guidance and resources

⭐ My top 3 posts from 2025:

1️⃣ CHANGING CAREERS // Mind Map method
https://www.linkedin.com/feed/update/urn:li:activity:7293139167725637633

2️⃣ JOB FOR NOW // Is it okay to have a job for now?
https://www.linkedin.com/feed/update/urn:li:activity:7297424551062183936

3️⃣ AGEISM IN RECRUITMENT // Battle testing online platforms
https://www.linkedin.com/feed/update/urn:li:activity:7335837838304866304

🌟 3 practical takeaways for you:

☑️ Back up your LinkedIn data regularly – platforms change but your career history shouldn’t disappear
☑️ Use networking, referrals and voluntary work if you face any level of disadvantage in job seeking
☑️ Match every application to the requirements of the role – no need to include every qualification

I am deeply grateful for the 31,500+ followers and 26,600+ connections who engage with my content…

What’s next? I’ll be contacting the Workplace Gender Equality Agency about including age-related data in workplace reporting.

If you’d like to work together in 2026, please reach out or visit https://sueellson.com/services-and-pricing

What was your biggest career learning from 2025? Let’s chat in the comments.

#sueellson #LinkedInRewind #Coauthor #2025wrapped #ageism #careerdevelopment

I also earned two badges – the ‘25K Club‘ as 25,000+ people chose to follow me and ‘Community Builder‘ as I attract ‘the best kind of engagement. While others collect quick likes, you get thoughtful comments. Your ratio of comments to reactions puts you in the top 10%.’

My 2025 Review based on looking at my actual LinkedIn Statistics, LinkedIn Year in Review and my SueEllson.com website

31,538 Followers
26,642 Connections (I have removed several connections this year from foreign countries to allow for new connections in Australia)
Content performance 7,647,327 Impressions 4,430.1% vs. prior 365 days
Members reached 3,926,336

Most popular posts

*Top Performing Posts on LinkedIn By Sue Ellson*

1) Changing Careers
https://www.linkedin.com/feed/update/urn:li:activity:7293139167725637633
4,964,699 Impressions (from 6 February 2025)
Detailed Post https://sueellson.com/blog/do-you-know-how-to-choose-your-next-job-or-career

2)Job for now
https://www.linkedin.com/feed/update/urn:li:activity:7297424551062183936
2,139,503 Impressions (from 18 February 2025)
Detailed Post https://sueellson.com/blog/is-it-okay-to-have-a-job-for-now

3)How long is a sabbatical
https://www.linkedin.com/feed/update/urn:li:activity:7288036468420157440
371,901 Impressions (from 23 January 2025)
Detailed Post https://sueellson.com/blog/how-long-is-a-sabbatical

Older Stand out Posts

Further down the list, these Posts are still performing well.

*Other Top Performing Posts on LinkedIn During 2025 By Sue Ellson*

1) Add Career Break 21 March 2022 – Link to LinkedIn Article
https://www.linkedin.com/feed/update/urn:li:activity:6911623906671960064
11,404 Impressions

2) Profile Tip – How to write and add achievements 16 September 2021 – Link to LinkedIn Article
https://www.linkedin.com/feed/update/urn:li:activity:6844155358903201792
6,550 Impressions

3) LinkedIn Page Strategies 14 December 2020 – Link to LinkedIn Article
https://www.linkedin.com/feed/update/urn:li:activity:6744232969264877569
6,256 Impressions

4) Ageism in Recruitment 4 June 2025 – Link to a story in The Senior Newspaper
https://www.linkedin.com/feed/update/urn:li:activity:7335837838304866304
5,216 Impressions

5) Retiring or Reinventing 11 August 2025 – One question Poll
https://www.linkedin.com/feed/update/urn:li:activity:7360268245834108928
4,771 received Impressions

6) LinkedIn for Students and Future Graduates 20 January 2020 – Link to LinkedIn Article
https://www.linkedin.com/feed/update/urn:li:activity:6624875992932548608
4,489 Impressions

Very interesting to see that these high impression posts were mostly a post referencing a LinkedIn Article – no coincidence there I am quite sure although it is pleasing to see that these older Posts are still performing well!

Personal Reflections

As Coauthor Studio suggests, it is a great privilege to appear in the media and this year, I appeared on Channel Nine’s Today Extra from Perth, on 3AW 693AM Radio seven times, various ABC Radio Stations across Australia seven times, as well as multiple mainstream media newspapers including the Newscorp Stable, the Daily Mail and The Senior.

I have created 24 LinkedIn Shorts Videos and five free webinars (with slides and recordings) and appeared on three podcasts. I have also listed a variety of my events on LinkedIn and still attend between one and four events per week. This year, I also completed three terms of study at the Melbourne School of Philosophy.

Before the end of the year, I will be publishing my 49th monthly newsletter. My Sue Ellson Shares LinkedIn Newsletter now has 7,026 Subscribers and my Sue Ellson Sharing LinkedIn Newsletter has 427 Subscribers. I have published 116 LinkedIn Articles since 7 April 2014 and in 2025, contributed to or published over 138 Publications.

I have delivered 37 public presentations and many other private presentations during 2025 including multiple presentations at independent schools and for school-related associations. It was wonderful to join the team at Directioneering to write and deliver 30 two hour online ‘LinkedIn Fundamentals Workshops’ for people going through the outplacement process and I have volunteered at the Melbourne Career Expo and the Box Hill Institute Careers Expo.

Where possible, I have continued to support the professional associations where I am a member including the Golden Key International Honour Society, the Melbourne Press Club, the Career Development Association of Australia CDAA, the Australian Society of Authors ASA, Writers Victoria and Educate Plus. This has involved attending professional development events and conferences, providing pro bono presentations, consultations and advice as well as promotion and general suggestions and support.

This year, a further 18 poems were shared (with a bulk lot in one post during Poetry month). I launched my first volume of Affirmations too. I entered my writing in 16 Awards or Submission sites – and achieved one successful outcome.

On a happier note, my poems were re-published elsewhere on the internet 64 times in 2025 including in a song! I have created an Audio list of my poems, a Video list of my poems, a list of Poems Performed Live and wrote three Commissioned Poems.

I have also updated my Media Kit, joined Substack and received some amazing Reviews.

I would like to sincerely thank my fabulous clients and students for meeting me either in person or online from across the world (but mostly Australia)!

Overall, I am very grateful that LinkedIn provides both a personal Sue Ellson LinkedIn Profile and a Sue Ellson LinkedIn Page (which now has 1,089 Followers) so that I can share my thoughts and insights with an international audience 24/7.

After all, the ‘label’ I most identify with is ‘Educator’ and as a professional network that provides a safe space to share knowledge, LinkedIn is an amazing resource!

Coauthor Studio Review

Overall, as an AI tool that evaluated my LinkedIn Activity automatically and did not require any input from me, this was a great starting point for me to reflect on the ‘year that was’ on LinkedIn. LinkedIn does not provide a total of reactions, comments and reposts so this was helpful too!

I have already contacted the Workplace Gender Equality Agency and my local Member of Parliament to ask about reporting on the age of employees and will follow up again in 2026.

I could not have provided my analysis without logging in to LinkedIn, checking some details on my SueEllson.com website and digging up some of my own Post records (which most people would not keep).

However, I also think this tool is a very clever way to let people know about their ongoing SAAS platform offering and for the time poor, this could be very handy! The way they created the post to look like I wrote it is very clever!

Thank you Coauthor Studio (I was not paid or asked to write this).

LinkedIn Your Year in Review Data

Available for your own records at https://www.linkedin.com/your-year-in-review

Hey Sue Ellson!

Let’s hit rewind on your 2025. First things first, you joined back in 2003. You’re a seasoned pro!

You put in the work, 344 days on LinkedIn landing you in the top 5% of members.

True daytime energy. Your peak times were between 10am – 7pm.

Future you is so proud. 1 course completed. 2 certificates earned. 2 skills added.

Throwback to your first connection ever Malcolm Campbell est. January 2004

Now you’re wrapping the year with more people in your corner. 1162 new connections.

3099 of your connections were on the move. A few places they landed are Swinburne University of Technology,
Commonwealth Bank and RMIT University.

As a Premium Member, you stood out and stayed curious 8662 profile views. 2616 searches completed.

Your most used Premium feature – Applicant Insights.

Your ideas lit up the feed. 115 posts. You’ve got the receipts. 2806 reactions. 636 comments.

More people hit follow. 3264 to be exact.

You amplified others’ ideas with 597 comments, 965 reactions, 7 reposts.

Beyond likes, your go-to reaction was ❤️[heart]

In 2025, you embodied what it means to be a Catalyst.

You put your ideas out there and got people talking, sparking fresh perspectives. Nicely done, Sue!

Before we close out 2025, check out who you connected with most. Warren Frehse. The person you kept up with all year long.

Social Media Post

2025 REVIEW // Have you received your Coauthor.studio 2025 LinkedIn Rewind yet? 🤔I have. Apparently I am in the top 10% of LinkedIn Users for their Comments to Reactions ratio (I don’t just get 👍Likes, I get Comments 💬as well and that generates conversations). 😁

Allowing Coauthor’s AI to scan my LinkedIn Activity for the year has revealed some interesting insights. I have combined these with a few of my own personal reflections in this summary:

☑️ 7,647,327 Post Impressions 4,430.1% increase on the last 365 days
☑️ 3,926,336 Members Reached
☑️ 31,538 Personal Followers
☑️ 26,642 Connections
☑️ 1,089 Page Followers
☑️ 4 out of the top 6 Posts were links to LinkedIn Articles
☑️ 15 Radio Appearances
☑️ 37 Public Presentations + many private ones
☑️ 138+ Publications or Contributions to Publications
☑️ 24 LinkedIn Shorts Videos
☑️ 30 LinkedIn Fundamentals Workshops for Directioneering
☑️ 18 Poems
☑️ 64 Re-Published Poems
☑️ 6 Professional Memberships

More details at https://sueellson.com/blog/2025-linkedin-rewind-by-coauthor-studio-and-year-in-review

➡️That’s a lot of numbers and a lot of content to index in search and AI results!

💙As an Educator at heart, I sure hope it helps everyone who comes across it!

#sueellson #LinkedInRewind #Coauthor #2025wrapped