Career Changers – How to Write a Good LinkedIn Profile on My Focus Inspire Me Podcast

Career Changers - How to Write a Good LinkedIn Profile on My Focus Inspire Me Podcast with Leonie Lam and Sue Ellson

Career Changers – How to Write a Good LinkedIn Profile on My Focus Inspire Me Podcast

By Sue Ellson

Topic: Career Changers – How to Write a Good LinkedIn Profile

Episode: 26

Date: 30 January 2024

Broadcaster / Interviewer: Leonie Lam

Producer or Podcast Name: My Focus Inspire Me Podcast

Duration: 00:33:54

Audio and Video Recordings:


Google Podcast

Apple Podcasts


Sue Ellson and Leonie Lam on My Focus Inspire Me Podcast

Shared on Social Media:

Leonie Lam’s Facebook Instagram LinkedIn Profile

Sue Ellson’s Facebook Page, Google Business, LinkedIn Page, LinkedIn Profile, Twitter / X, Videos Page

Topics Discussed:

✅ Personal Challenges of Changing Careers
✅ Benefits of Career Coaching
✅ LinkedIn Profile: Structure for Effective Writing, using Specific Keywords and Transferrable Skills
✅ Building Connections
✅ Benefits of Writing your Career Change Story
✅ Examples of Career Changers
✅ A Poem on Success

Mind Map Exercise to help you choose your next job or career

10 Ways to Improve Your LinkedIn Strategy Webinar Slides and Recording

Questions asked:

  • Tell us about your background and how you help your clients?
  • What do you think are some of the key challenges of someone who is changing careers in reference to their LinkedIn profile?
  • When a professional is changing careers, what is one tip you can share on how to make their LinkedIn profile stand out?
  • How about their career summary, can you give an example on what someone would write if they were moving from one career to another e.g. Accountant and they are studying to become a Counsellor?


00:00:00 In this section of the Inspire Me podcast, Career Coach and Speaker Leonie Lam welcomes listeners and introduces her guest, Sue Ellson, an Independent LinkedIn Specialist with a background in banking, training, recruitment, HR, marketing, and employment. Sue has been consulting on LinkedIn since 2008. Leonie shares how they met at a Career Development Association of Australia event and have collaborated on projects such as podcasts since then. 00:05:00 Sue shares her personal journey of trying to discover her career path through self-help books and eventually realising the value of consulting a Career Coach after three long years of uncertainty. She also discusses the importance of being specific about what one wants in a job, rather than just asking for any job, to increase the chances of finding a fulfilling role.

00:10:00 In this section, Sue and Leonie discuss the challenges of Career Changers in terms of their LinkedIn profiles. Sue mentions that one of the biggest challenges is dealing with the expectations of family and friends who are used to the person’s previous career. She advises Career Changers to address any imposter syndrome they may have and then focus on using the right keywords in their LinkedIn profile to appear in relevant search results. 00:15:00 In this section, Sue discusses the importance of building connections on LinkedIn to enhance visibility and credibility. Sue recommends connecting with professionals in the same field and following the companies they work for to increase the chances of appearing in relevant search results. She also highlights the value of transferable skills when changing careers and suggests listing them on the profile.

00:20:00 In this section, Sue discusses the importance of structuring a LinkedIn profile in a concise and visually appealing way. She recommends starting with the future, present, and past model, highlighting the main message at the beginning to capture the reader’s attention. She suggests using dot points and focusing on current and transferable skills relevant to the desired career, rather than including unnecessary details from previous roles.

00:25:00 In this section of the video, Sue and Leonie discuss the importance of values, skills, and context in determining a career change. They emphasise that just because someone is skilled in one area doesn’t mean they can’t be successful in another field with the right education and passion.

00:30:00 Sue discussed various strategies for undergoing a career change, apart from updating one’s LinkedIn profile. One individual took a cleaning job to meet people and network, another worked in a hotel targeting high net worth individuals, and a third newcomer to Australia started in a call center, eventually building his computer repair business by providing services to colleagues. Leonie Lam concludes the podcast by sharing a poem from Sue’s book, “Gigsters,” a beautiful poem on Success.

Further information:

Contact Leonie Lam at My Focus

Discover more from Sue Ellson

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