Career Changers – Top 20 Tips To Reinvent Your Career In Life And At Expos

Career Changers – Top 20 Tips To Reinvent Your Career In Life And At Expos

By Sue Ellson author of ‘120 Ways To Achieve Your Purpose With LinkedIn’ and ‘120 Ways To Attract The Right Career Or Business.’

Sue hosted the 120 Ways Publishing Exhibition Stand at the Reinvent Your Career Expo in Melbourne on 25 and 26 June 2016 and conducted a seminar presentation on the Top 20 Ways To Achieve Your Purpose With LinkedIn on Sunday 26 June 2016 at 11am – you can check out the PowerPoint Slides, Audio, Video and Photos here.

The following article was printed in the Reinvent Your Career Expo Guide (3MB) given to guests who attend this free careers event at the Melbourne Convention and Exhibition Centre, 1 Convention Place, South Wharf, Melbourne, Victoria, Australia, 3006.

Top 20 Tips For Career Changers - 18

Top 20 Tips For Career Changers - 19

Top 20 Tips for Career Changers

It can take a lot of courage to change your career. It could be instigated by circumstance (family, expatriation, migration, retrenchment, illness) or choice, but either way, it can be a significant transition that can either go well or not so well.

Like any challenge in life, a strategy will help. If you have been retrenched or dismissed, remember you are not the first or last person to go through this process. In fact, I can honestly say that being sacked was one of the best things that has ever happened to me – because I would not be doing what I love now if that did not happen!

  1. It is important to be realistic when considering a career change
    If you have taken 10 years to build your current skill set and you want to change directions completely, you cannot expect to be equally proficient or equally remunerated by tomorrow. You could find yourself adjusting to a lower income, having a happier life or living in a more authentic manner. A short term sacrifice could lead to long term happiness. Reflect on your core values and your purpose to make sure that any future direction is aligned with your core beliefs.
  2. Manage your risk as you go through a career change
    As a way of mitigating some of the risk, go through this process on a gradual basis. Firstly, fully investigate your dream roles – all the ins and outs – the study requirements, the market opportunities (looking for specific data and trends) and the realities. If possible, get some real life experience in your chosen vocation (even if it is on a voluntary basis), find a mentor in the industry and speak to other people who are already in the field.
  3. Understand why you want to change your career
    It could be that you are currently working with a boss you hate, but you love the work you do. Is it really necessary to change your entire career? Perhaps you only need to change your employer – or learn better ways to work with your manager.
  4. Make your transition in stages
    I am a strong believer in making transitions in stages. A first step is much better than a huge leap. For example, I have seen too many corporate executives go into a franchised business and fail – because they haven’t understood how different that type of work is to what they have done in the past.
  5. Don’t fall into victim mode
    I have seen several people fall into victim mode. If you didn’t want to change careers and you have not been working (either paid or voluntary) for some time, you can start to believe that there is something wrong with you, lose your confidence and start making excuses as to why you can’t secure the opportunity you would like. It will take a few steps to get you out of this cycle, not a magic pill and a huge leap. If you are in this situation, I would definitely encourage you to start with a small step into voluntary or part time work to gradually rebuild your employability and confidence as you re-adjust to a new way of working.
  6. Remember, it is never too late
    If you have been out of the workforce for some time (by choice or circumstance) or you are over the age of 45, you may start to believe you are unemployable or ‘too old’ for an opportunity. I believe that it is NEVER too late to work. You may choose to work in a different way after many years of life experience. You may not want to work 12 hours a day, six days a week, but you might be interested in working 8 hours a day for 3 days a week – using your brains rather than your brawn.

    You may like to read my article about being a ‘guru’ or a ‘dinosaur’ at

  7. Keep your LinkedIn Profile up to date
    95% of decision makers will Google you before offering you employment – and LinkedIn ranks particularly well in search results for names. Put your best foot forward and really make your LinkedIn Profile shine so that when a decision maker reads your story, they say ‘hell yes’ – this person is the right fit for us! Explain any employment gaps in an appropriate way.
  8. Tailor your resume or CV for each job
    Whilst your LinkedIn Profile can tell the whole story, your resume needs to tell the story related to each specific job opportunity. Remember that in many cases, your resume will go through a computer Applicant Tracking System (ATS) and the ATS will be doing a lot of the evaluation automatically – so make sure that you include your keywords – a slightly longer resume (that is easy to read) will serve you better than a short resume without your keywords.
  9. Update your online content
    If you only have a LinkedIn Profile or you have Facebook, a blog, your own website, Twitter, Instagram, Snapchat, Tumblr, Google+ and more, you need to make sure that the content online is congruent with your values and purpose in the employment world. If LinkedIn tells a professional story and Facebook shows you as drunk at parties every weekend, it may be difficult to convince a decision maker that you are the right person for the job. Conversely, a good quality online presence can attract exactly the right opportunities (especially if you have a great portfolio of past achievements).
  10. Personalise your efforts
    In a world that seems to be driven by technology, it is interesting to note that up to 95% of jobs are never advertised and up to 85% of business is done by referral. Don’t assume that the only way to get work is to apply online through job advertisements – that process is severely limiting your potential. I believe that the three best ways to find work are through networking, referrals and voluntary work – so get out there and start talking to people!
  11. Account Manage your job search process
    You really need to develop a thorough system for changing your career using multiple concurrent strategies – not one technique in isolation. You could even start a spreadsheet and keep notes on all of the activities you are doing. Start networking and going to events, meet people and ask for referrals, find voluntary work in your field, make phone calls, work with a mentor etc. You also need to be very consistent and persistent. Always say thank you to everyone you meet and if you receive a referral, go back to the referrer afterwards and let them know what happened. Follow up, follow up, follow up. That is really important!
  12. Build your network
    I am convinced that the only security we have nowadays is the value of our network (I don’t believe any job is ‘secure’). So always aim to build your personal (sport, hobby or interest), professional (work related) and social (friends and family) networks so that these people can support you through your career change.
  13. Keep taking action
    It can be very easy to lose faith and become despondent throughout a career change process. If you have ‘battle tested’ some options before leaving a past career, that is less risky. I knew someone who always wanted to quit their job and open a small café and yet they had never even worked in a café! If this person had spent some time working in a café on a temporary basis first, they could absolutely qualify their decision, be fully aware of the challenges and make a logical decision.

    The only time failure occurs is
    when you give up. Everything else
    is simply a learning experience.

  14. No time is ever wasted
    I have met people who changed their career and then decided to go back to what they were doing before. This is not a failure. They will not die wondering what it ‘would have been like’ – they have given it a chance. You may find that you have to do a ‘boring’ job to pay the bills whilst you pursue your true vocation – even the boring job has been helpful – because it enabled you to keep paying the bills and you may have also been working with people that you really liked. Don’t assume that you must have a perfect life to be happy. If it is 80% perfect, that is good enough! If you find someone who has a 100% perfect life, tell me!
  15. Consider working with a mentor, coach, adviser or career development professional
    I spent three years of my life reading books on ‘doing what you love,’ ‘finding my purpose in life,’ and ‘identifying my strengths.’ It would have been a whole lot simpler if I went to a career development professional to gain some clarity and then work with a mentor, coach and/or adviser to help me complete the necessary steps. Just because information is so easily available, it doesn’t mean that we can make wise decisions in an area outside of our expertise. In my situation, I could have got a lot further in three hours with a professional than I did in three years!
  16. Keep learning, growing and supporting your industry and profession
    If you are working and paying the bills and enjoying a reasonable social life, it can be very easy to fall into the plateau trap and not keep growing and developing as a person. Our modern society is changing so quickly, you must make every effort to keep learning and growing to keep up with all the changes and maintain your relationships with other people in your industry and profession. Consider paying for professional membership and remember to mention this in the Certifications section on your LinkedIn Profile and mention it on your resume. Think about ways you can build your own personal brand so you can attract opportunities.
  17. Praise and collaborate – there is enough for everyone
    In the past, people would try and collect and protect their knowledge, assets and power. The world has become much more democratic now that information can be shared so easily, so it is time to change the way we operate. Be willing to acknowledge other people’s achievements and congratulate them. Be willing to share what you know to help others. Be willing to collaborate so that everyone wins. You will gain more opportunities by being willing to give than receive. Just make your values and purpose clear along the way so that others know how they can assist you in return.
  18. Have a life outside of your work
    If you are worried about your career or finances, it can be very easy to forget about ‘smelling the roses’ or appreciating what you already have. Acknowledge what you can be grateful for – your ability to see and read this article, your friends and family, your past achievements, a sunny day.

    Eat healthy food and exercise regularly
    – but most of all, make sure
    you have some fun.

  19. Be courageous
    Courage beats comfort. A small challenge for someone else could be a huge challenge for you. If you are able to recognise this and overcome your fear and move forward, you are very courageous. It could be something as simple as making a phone call or it could be as huge as transitioning to semi-retirement. The most important thing to remember is that if you are overcoming what you fear (and you can ask for help along the way), you can push through your fears, complete tasks, acknowledge your achievements and keep moving forward – you are a success!
  20. Keep smiling
    The universal language of the world, across all cultures and continents, is a smile! J Regardless of what happens, keep smiling. Smile when you wake up, when you see someone, when you change your thoughts, every time you start something new, every time something good or even bad happens, just remember to smile. This too shall pass. It may be awful along the way, in fact, it could feel really dreadful, but a smile can help you gather up your courage and keep going – and I can assure you, other people will respond to you much more positively!

If you would like more information on careers and business, visit or

120 Ways To Reinvent Your Career

Reinvent Your Career Expo Melbourne 25 – 26 June 2016

Reinvent Your Career Expo Melbourne 2016

Reinvent Your Career Expo Melbourne – Top 20 Tips for Your LinkedIn Profile Seminar at 11am on Sunday 26 June 2016

120 Ways Publishing and Sue Ellson
will be at Stand A3

**Special Offer**
both books just $49.99
(normally $59.98)

Reinvent Your Career Expo Melbourne – Details

Reinvent Your Career Expo Melbourne – Registration to be in the draw for $500 cash drawn on Tuesday 28 June 2016

Reinvent Your Career Expo Melbourne – Exhibitors List

Reinvent Your Career Expo Melbourne Convention and Exhibition Centre

Seminar Schedule

Saturday Organisation Seminar Speaker
10.30am – 10.55am Career Development Association of Australia Builders Academy of Australia Got the interview? Get the Job! Agnes Banyasz
11.00am – 11.25am Victoria Police Victoria Police Recruitment Seminar Angela Vescovi & SGT Tanya Strick
11.30am – 11.55am I Heart My Job Free Up Your Future! Rachel Sparkes
12.00pm – 12.25pm Department of Health and Human Services Careers at the Department of Health and Human Services Lisa Schilling
12.30pm – 12.55pm Career Development Association of Australia How to approach returning to work for over 45’s Alan Kilfoyle
1.00pm – 1.25pm Melbourne City Institute of Education Master Chef – Reality or Myth? – Hospitality debate with panel For: Peter Wright, Dominique Ho Against: George Hill, Pauline Margetts
1.30pm – 1.55pm Living in Full Existence Reinvent Your Career with the Art of Fulfillment Marko Petrovic
2.00pm – 2.25pm Ryan Mobilia Shine Online: How to use social media to build a positive online identity and reputation Ryan Mobilia
2.30pm – 2.55pm Wimmera Development Association Career Progression and Business Ownership in Regional Areas Tammy McDonald
3.00pm – 3.25pm Strata Community A Dynamic Career in Strata Property Julie Mclean
Sunday  Organisation Seminar Speaker
10.30am – 10.55am Ryan Mobilia Shine Online: How to use social media to build a positive online identity and reputation Careers in Care and Community Services: Join Australia’s largest Employing Industry Ryan Mobilia
11.00am – 11.25am 120 Ways Publishing Top 20 Ways to Achieve Your Purpose with LinkedIn Sue Ellson
11.30am – 11.55am Career Development Association of Australia New Opportunities in the New World of Work Annette Davie-Smythe
12.00pm – 12.25pm H&R Block Income Tax Course.. A Pathway to a Great Job Edda Damilatis
12.30pm – 12.55pm Working Wellness Discover the three P’s to Launch, Grow or Reinvent Your Career Laurenne Di Salvo
1.00pm – 1.25pm Department of Health and Human Services Careers at the Department of Health and Human Services Jackie Epstein
1.30 pm – 1.55pm I Heart My Job Accelerate Your Career Rachel Sparkes
2.00pm – 2.25pm Education Institute A Journey of Self Discovery – Uncover Your True Passion John Bamborough
2.30pm – 2.55pm Career Development Association of Australia Mastering The Interview Stuart Constable
3.00pm – 3.25pm Creator of Change Find Your Passion. Then Live It! Tony Cosentino

Workshops Schedule

Saturday Workshop Speaker
10:30am The Learning Revolution Rowena Beach, Edify
11:30am The future of work & digitisation…. Rebecca Fraser
12:30pm Accounting for the Future & How the Profession will Evolve Jesse Moors, CPA Australia
1:30pm Find your tribe: Networking for research masters and PhD students Amy Bohren
2:30pm Engaging Parents in Career Conversations Rob Bertagnolio
3:15pm The 10 Commandments of Employability – the core skills employers look for! Lawrence Arnold
Sunday Workshop Speaker
10:30am Speak to Lead for Career Transitioners & Job Seekers Stuart Constable
11:30am Be a Successful Career Changer Catherine Jones
12:30pm The ABC of Key Selection Criteria Louise Walsh
13:30pm Wise Choices Kaye Nolan
14:30pm Empowering Mum’s Returning to Work with Confidence and Clarity Kirsten Majidi
15:00pm Know Your Transferable Skills Sue Elston

Exhibitors List

Organisation Description
120 Ways Publishing
120 Ways Publishing is an independent publisher of books around the ‘120 ways’ theme – ideas, inspiration, innovation. First two books are by Sue Ellson – ‘120 Ways To Achieve Your Purpose With LinkedIn’ and ‘120 Ways To Attract The Right Career Or Business.’ Located at stand A3
AIPE – Australian Institute of Professional Education
At AIPE, we make sure your time with us is as rewarding, inspiring and fun as possible. So that once you graduate, you’re ready to do even more amazing things in life. You can choose from 32 Certificate, Diploma, Advanced Diploma and Bachelor level courses across 10 schools and faculties. With everything from Accounting to Web Design and an alphabet of options in between, you’ll find the qualification to stamp your mark on the world. Whether you choose to study on-campus in the vibrant Sydney CBD, online, or a combination of both, you’ll have access to all of our great services and facilities, and graduate with the same qualification. We design your learning experiences and course structure so you graduate with the skills and confidence to step into your dream career path – even if you don’t know what that is yet.’ Located at stand G5
Australian College of Sports Therapy
The Australian College of Sports Therapy provides training in Sports Therapy and Massage that gets YOU industry ready! Our placement program with some of Australia’s leading sports clubs and our in-house clinic gives you the opportunity to gain 350 hours of professional experience. Graduating leaders in the field!  Located at stand F5
Australian Institute of Management
For 75 years AIM has been helping people become managers and managers become leaders. Great managers and leaders make decisions every day that affect people’s lives. With the right training, network and focus, these decisions can have a positive impact. Put simply, the better the leader, the better the decision. The better the decision, the wider the effect. In the last 75 years, we’ve trained 500,000 people nationwide and we remain unrivalled in our innovative education offerings designed for individuals and businesses today and into the future. Located at stand H9
Australian Institute of Music
With a reputation as a leading independent education provider, AIM’s music, audio and entertainment management courses in Melbourne offer accredited tertiary music degrees through unique industry relevant programs. Offering purpose built facilities, performance spaces, music production studios and industry staff on-hand, students at AIM can develop the confidence and skills to pursue a successful life-long career in the music industry. Located at stand D1
Australian Institute of Personal Trainers
The Australian Institute of Personal Trainers (RTO 32363) is Australia’s leading provider of practical fitness education. Established in 1999, the company has grown from only a handful of Campuses in Queensland to a network of over 100 Campuses and over 250 Mentors Australia-wide, which provides us with the largest national footprint and a leading employment network market share in the fitness education sector. Located at stand E4
Australian School of Management
The Australian School of Management (ASM) brings learning to life and allows you to put theory into practice. ASM was formed to offer an alternative to the traditional university study options and provide second to none experiential learning. We are specialists in Business and Hotel Management, offering accredited Bachelor Degrees, Associate Degrees and Diplomas in these fields. Visit to learn more. Located at stand B11
Australian Taxation Office
The Australian Taxation Office (ATO) is the principal revenue collection agency of the Australian government. Our aim at the expo is to help the community understand their tax and super obligations and entitlements. Located at stand E1
AMP – The Home of Financial Planning” – AMP Horizons is a national centre of excellence dedicated to the sourcing, education and development of financial advisers. We support the growth and professionalism of AMP’s financial advice footprint by providing education and development for current advisers while also recruiting and training new advisers through our courses. Our team works to find results-driven, entrepreneurial individuals with strong communication skills and a genuine interest in helping people achieve their financial goals. Located at stand B3
Aveo Group
The Aveo Group offers a diverse range of employment opportunities across its retirement communities, corporate offices and development projects. From Personal Care Attendants to Development Managers, we have the role to suit you. We value innovation, strive for excellence and respect those around us. Join us at Aveo and be part of redefining retirement for all Australians. Located at stand B5
Become a Bricklayer
BRICKLAYING APPRENTICESHIP 62 jobs available 4 Day hands on work ready program suited to jobseekers wanting to be matched with an employer to start a 3 year apprenticeship. Industry Funded Ts&Cs apply Call ABBTF 1300664496 E: – Located at stand F12
Builders Academy Australia
Builders Academy Australia is a registered training organisation that offers nationally recognised qualifications in building and construction through its locations across Australia. Current builders and working tradies who want to further their careers and young people aspiring to work in building and construction would all benefit from a qualification gained at Builders Academy Australia. At Builders Academy Australia, we are committed to providing quality training that complies with the Australian Skills Quality Authority (ASQA), National Vocational Education and Training Regulator Act 2011, and the VET Quality Framework. Our operations are transparent and highly regulated. Our audit reports and other documentation are available below. Builders Academy Australia are members of ACPET and adhere to the Code of Ethics for RTOs. Located at stand H8
Carter Holt Harvey Woodproducts
Carter Holt Harvey Woodproducts – Carter Holt Harvey Woodproducts has been at the forefront of innovation in the timber industry for over a century. We produce an extensive range of timber-based products for internal and external, structural and decorative uses. All timber used in our products is sourced from sustainably managed plantation forests – a renewable resource. Located at stand C3
Complex Institute of Education
REINVENT YOUR CAREER at this year’s expo with CIE! Complex Institute of Education is one of Australia’s leading providers of training and recruitment solutions. Life changing courses we deliver include: Security, Security Equipment, Aviation Screening, Hospitality, Cleaning, Investigations, Training and Assessment and short courses. We look forward to seeing you at this year’s expo! Located at stand B7
Crimson Consulting
Crimson Consulting is a leader in transformative education. We connect students, graduates and professionals with the brightest minds around the world – mentors based at top-ranked education institutions and top-tier corporations. We are the thought leader in recognising the power of personalised education and technology to provide unmatched academic and career-building support anywhere, anytime, in any country. Located at stand D3
Crown Resorts
Crown Resort – When you join Crown, you become part of a team of over 7, 500 people working together to run one of the world’s great integrated resorts. With three different hotels, over 50 beverage and dining options, Australia’s largest gaming facility and over 700 different roles throughout the organisation, Crown is a unique place to work with many career options to suit your skills, interests and experience. Located at stand A12
Deakin University
Deakin University is one of Australia’s largest with more than 41000 students. Deakin combines a traditional focus on excellent teaching with new ways of developing and delivering courses. With a range of high-quality undergraduate and postgraduate courses, we provide our students with flexible off-campus options that allow them to combine study with other commitments. Located at stand C5
Australian Defence Force Recruiting
The Australian Defence Force aims to be an employer of first choice and is always looking to recruit high quality people. With various avenues, the Navy, Army and Air Force offers something for everyone; from fully paid university degrees and graduate schemes, rewarding trade and technical careers, through to support and administration roles. Located at stand B14
Victoria State Government Department of Health and Human Services
The Department of Health and Human Services plays a leadership role across the Victorian health and human services system, with responsibilities for planning, policy development, funding and regulation of health and human service providers, and activities that promote and protect Victorians’ health and wellbeing. Located at stand C10
Victoria State Government Department of Justice and Careers and
We support a safe, just, innovative and thriving Victoria. We offer a broad range of career opportunities to more than 7000 employees in over 50 business units and service agencies in Melbourne and across Victoria. To find out more visit Located at stand H5
Didasko Institute of Business
The Didasko Institute of Business is passionate about making a difference to our students lives. We do this by providing affordable, accessible Business Diplomas that lead to an employment outcome. Through our weekly student intakes, you can be enrolled to quickly start your new online Business Diploma. Our Career Consultants will provide you with expert advice to help you advance your career and achieve your full potential. Located at stand C8
Computer Power Institute
Computer Power Institute is passionate about making a difference to our student’s lives. We do this by providing affordable, accessible IT Diplomas with Vendor Certifications that lead to an employment outcome. Computer Power provide IT courses in Networking, Software Development and Website Development. As part of our flexible offering, students are able to study our IT courses online or on campus in Melbourne. Located at stand C7
Education Institute
At Education Institute we believe that education has the power to change the world. We specialise in delivering high quality education and training to workplaces and individuals, in Health and Community Services industries and Business Optimisation Solutions. (TOID 21707). Located at stand A6
Education Training and Employment Australia
Education Training and Employment Australia (ETEA) is a specialist training provider of Nationally accredited programs in the Health and Community Services sector. ETEA’s training programs address the required skills and knowledge demanded by industry which increases the employability of our students. The friendly and experienced teamat ETEA will provide a professional approach towards your training needs. Located at stand B10
Emotional Health Centre
At Working Wellness we help people to launch, grow and reinvent their career. For over 20 years we have helped individuals and workplaces manage challenging transitions – applying our training, coaching and counselling expertise . Whether you need help with your career direction, personal branding, strengths/ DISC profile, motivation, communication, conflict, resilience, mental health or stress we are ready to support you. Why not come and visit our team of coaches and psychologists today? Medicare rebates may apply. Located at stand B12
Federation Training
With 10 campuses from Chadstone in Melbourne’s outer East across the state to Lakes Entrance, Federation Training is a training provider who offers a diverse range of qualifications and specially designed learning environments, providing students with the opportunity to get hands on and develop real skills and experience in the industry of their choice. Located at stand B1
Flight Centre
Due to huge growth demands, we’re always looking for exceptional people to join us and become part of our success story. With Flight Centre you can have a career that can take you all over the world! You will learn the ropes of the travel industry whilst working towards a Certificate III in Tourism and gain real work experience. Located at stand G12
Fox Mowing and Gardening
Fox Mowing & Gardening is a premier gardening & mowing service with thousands of happy clients throughout the country. Mowing & Gardening is what we do BEST and is all we EVER want to do. Fox Mowing comprises individuals with decades of experience in the game. We realised the industry needed a fresh, new approach from people dedicated to giving both clients and franchisees the highest standard of care and professionalism. Located at stand A4
Lab Tech Training
Lab Tech Training – LabTech Training Victoria (TOID 22545) is a Victorian vocational education and training provider that specialises in Laboratory Operations and Pathology. We offer nationally recognised qualifications across various levels from Certificate II programs through to a Diploma in our fully equipped training facilities. Whether you want to improve your career opportunities, employment prospects, or gain a pathway to further tertiary study, our trainers provide practical hands-on training and industry-relevant skills that lead to real outcomes. Located at stand F10
Lux Wellness
If you are looking for a part-time income that might lead into a full-time career, this business opportunity might be it. You will be part of a green and environmentally responsible company. Earn and save on everyday household and personal essentials. And best of all you can run a on-line, home base wellness business. Call Pauline Ng @ 0411661788 – anytime for a discussion or visit Located at stand H11
Kangan Institute and Bendigo TAFE
Kangan Institute and Bendigo TAFE are one of the largest and most trusted education and training providers in Victoria offering a range of nationally accredited certificates, diplomas and apprenticeship programs and career pathways in a range of industries including Automotive, Health and Community Services, Hospitality, Fashion, Hair and Beauty, Trades, and Agriculture. Spread conveniently across five campuses in Melbourne and four campuses in Bendigo, our purpose-built facilities, experienced teachers, industry connections and ongoing employment support will arm students with all the tools they need to realise their full potential. Phone 13TAFE or visit Located at stand D7
H & R Block Tax Accountants
Established in 1971, H&R Block Limited is the leading tax preparation firm in Australia, handling over 750,000 returns annually in over 450 offices. Their tax consultants use the latest in processing and filing technology to prepare all types of returns, including personal, investment, small business and corporate returns, bookkeeping and accounting. Located at stand H10
Finding a job can be hard work… A fulltime job almost! We are changing this by letting technology do all the hard work for you. No more searching, applying, or waiting and wondering… Just build a profile and get matched. We’re a technology platform making getting a job easy as they should be. Sign up today, its free! Located at stand A1
IT Futures
Whether you are an IT Professional, or aspiring to become an IT Professional, IT Futures is your perfect career partner to re-invent or re-invigorate your IT career. Diplomas, Certifications, Internships, Placements. Located at stand F9
Macleay College
Continue your education, boost your career and change your life for the better with Macleay College, Australia’s premier industry focused college. Our diploma and degree courses in Business, Journalism and Advertising are taught by industry-based lecturers with an emphasis on small class sizes, real-world projects and internships. Evening classes available from 2016. Located at stand F3
MCIE are an award winning and innovative Melbourne based Registered Training Organisation. Since 2008, we have helped International and Domestic students fulfil their career goals in such sectors as hospitality, business, early childhood education and aged care. We offer students a wide range of career focused training which has been developed in consultation with relevant business and industry leaders. This consultation ensures the curriculum being delivered is equipping the students with the right skills and experiences that will help them achieve their vocational and employment goals. Located at stand A10
Melbourne Polytechnic
Melbourne Polytechnic gives you the power to RULE YOUR WORLD through a diverse range of innovative, hands-on practical skills and modern theoretical learning. We will give you the knowledge and skills to leap into an evolving and challenging marketplace. Melbourne Polytechnic offers the perfect combination of higher education and vocational learning, delivered by teachers with real-world experience and expertise. We want you to be your best and excel in what you do. Located at stand D5
Mortgage and Finance Association of Australia
Mortgage & Finance Association of Australia – The demand for financial professionals is growing, as more consumers turn to Finance Brokers as the trusted source for finance. Finance Brokers work with clients to determine their borrowing needs, present a solution that best fits the borrower’s current objectives and then will manage the process for the life of the loan. Located at F4
MSAC Institute of Training
MSAC Institute of Training is a specialised training institute for the sport, recreation, aquatics and fitness industry. Our courses are designed to improve the professionalism of the industry by equipping those working or looking to work in the industry with the right accreditations and qualifications. Located at stand D2
Nutrimetics – Managing your own business has never been so rewarding! As a Nutrimetics Consultant, you can have your own beauty business working with our gorgeous, naturally enriched products, be your own boss and have the flexibility to work the hours that suit your lifestyle, all while earning the income you deserve. At Nutrimetics, you will meet amazing people, make great friends, pamper other women and inspire them to do what you do. You have the opportunity to transform not only your own life, but also the lives of others. Located at stand E12
Partners in Training Australia
Partners in Training Australia has provided high quality education across Australia for close to a decade. We have particular expertise in the Community Services and Health industries with Aged Care, Early Childhood Education and Nursing the most popular qualifications undertaken by our students. We also offer training in Community Service and Business. So that we can offer our students diverse learning options, we are always focused on exploring related training opportunities. We specialise in customising training to workplace needs making nationally accredited training relevant, progressive and responsive. Located at stand D4
National Academy of Beauty
The National Academy of Beauty offers qualifications in makeup artistry and beauty therapy. We provide an innovative and engaging environment dedicated to delivering industry focused learning opportunities. We equip students with the knowledge and skills to guide them through their career and encourage all students to develop their own personal style and techniques. Located at F7
National Academy of Technology
The National Academy of Technology recognises how powerful practical learning is, so our IT and Digital Media courses are focused on making actual projects, building real websites, real applications and writing real code. From workshops to web conferences, Q&A sessions and tutorials, we guide and support every step of the way. Located at F7
National Academy of Early Childhood
The National Academy of Early Childhood offers qualifications in Childhood Education with emphasis on creativity and applied learning. We aim to develop real-world childcare skills to ensure our students have every opportunity to succeed in their careers. With innovative and state-of-the-art facilities, we provide hands-on training delivered by industry experienced trainers. Located at stand F7
Royal Gurkhas Institute of Technology
RGIT Australia is one of the leading vocational education and training colleges in Australia. We offer a wide variety of courses to both local and international students from Traineeships, Apprenticeships and short courses to Certificates, Diplomas and Advanced Diplomas. Students enjoy flexible delivery options at RGIT that include full-time and part-time study, online and distance learning. Our three campuses are located in the central business districts of Melbourne and Hobart to provide maximum convenience for students. Located at stand E2
Skills Certified Australia
Get the professional development and career growth you need by recognising your skills and experience with Skills Certified Australia. Gain a nationally recognised qualification in trades, business, retail, hospitality, education, health and beauty. Have a free skills assessment with one of our representatives today to discover your opportunities. Located at stand H4
Skills Training Australia
Skills Training Australia (TOID 20828) has been delivering nationally accredited training since 1999. STA delivers qualifications required to work effectively in the health, aged, disability, mental health and community care sectors (including Diploma of Nursing). We offer course pathways from the Certificate III to the Graduate Certificate level. Located at stand G10
Southern Cross Education Institute
Southern Cross Education Institute (SCEI), a campus based Training Organisation focusing on Health and Community Service Industry qualifications. With campus locations in Melbourne we deliver over 30 qualifications up to Advanced Diploma of Nursing (Enrolled-Division 2 nursing). Most courses contain a work placement component which SCEI organises for the student. Located at stand B4
Strata Community Australia
Strata Community Australia – Discover an emerging and growing new industry for the ambitious and career focused professional. Visit the SCA (Vic) stand to find out about a dynamic career in the strata industry; managing strata property and their communities. Take up the challenge to learn, develop and nurture your career in a multi-skilled, multi disciplined and multi faceted role. Located at stand C11
The Underwater Centre Tasmania
A NEW CAREER: COMMERCIAL DIVER & ROV PILOT TECHNICIAN Careers as a commercial diver and ROV pilot offer you the potential for job satisfaction, flexibility and worldwide travel. The subsea industry’s future will depend on having new, well-trained personnel, such as those who graduate from The Underwater Centre, as it continues to develop. Speak to us about your new career today. Located at stand C4
The Wimmera
Come and work in the Wimmera. Situated in western Victoria, the Wimmera region is wellknown for its resilience, ‘can-do’ attitude and relaxed way of life. Together with our beautiful natural assets, affordable housing, quality health care and education, and our strong community spirit, we really do have…everything you need. Located at stand A8
Transdev is a leading public transport company. We have a team of over 5,300 employees working on our train, bus, ferry and light rail services across Australia and New Zealand. Globally, Transdev is a world leader in the operation of passenger transport services, operating in 19 countries around the world. Located at stand A11
VACC Auto Apprenticeships
VACC currently employs over 460 apprentices and trainees working within the automotive industry across Victoria and Tasmania. VACC Auto Apprenticeships provides a smooth pathway for individuals opting to enter the workforce within the automotive sector, commencing as early as Year 10. We recruit the appropriate candidates and then place them with suitable host employers for their on-thejob training. We make a commitment to ensure the security of continuing employment throughout their training period. Located at stand C13
Ventura Bus
Ventura is the largest privately owned bus company in Australia, providing dependable, friendly and sustainable bus services for over 90 years’. With over 1600 employees, 950 buses and coaches, Ventura carries over 30 million passengers across Melbourne annually. Visit our stand – see what a Ventura career can offer you. Located at stand H12
Victoria Police
Victoria Police is searching for the very best people to embark on a career that’s exciting and challenging – people who want to be part of a dynamic organisation that is dedicated to making Victoria a safer place to work and live. To find out more about the various roles, go to or visit our Facebook page Located at stand G4
Victoria Polytechnic – TAFE Division of Victoria University
Victoria Polytechnic – Victoria Polytechnic delivers high-quality accredited courses, apprenticeships, traineeships and customised training programs that link closely with industry. Courses are offered through the areas for: Business, Law & IT, Community Services, Creative Arts, Early Childhood & Education Support, Hair, Make-up & Beauty, Logistics & Supply Chain, Nursing & Health, Sports, Massage & Fitness, Trades, Transition Education. Victoria Polytechnic gives every student, school-leaver, career-changer and those looking to move up in their career a personalised learning journey that recognises their unique skills, interests and learning styles, supporting their individual vocational journey. What you study today at Victoria Polytechnic will take you closer to where you want to be tomorrow. Located at stand C2
VFA Learning
VFA Learning, Victoria’s leading nationally recognised training provider in Fitness and Sport, Massage Therapy and Early Childhood Education and Care. Blending hands on learning with flexible delivery methods and practical placement. Graduate with all the skills, knowledge and confidence needed to start your career and make a difference! Located at stand E3
Victorian Tertiary Admissions Centre
The Victorian Tertiary Admissions Centre (VTAC) is the central office that administers the application processes for places in tertiary courses, scholarships and the special consideration schemes at universities, TAFEs and independent tertiary colleges in Victoria. VTAC also calculates the ATAR for Victorian students. Visit . Located at stand C1
William Angliss Institute
William Angliss Institute provides specialist training and education in foods, tourism, hospitality and events. The Institute offers a broad range of training and education programs including apprenticeships, certificates, advanced diplomas and degrees. Our main campus is located in the heart of the Melbourne CBD. Visit for further information. Located at stand G3

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Sue Ellson has presented at previous Reinvent Your Career Expos in Melbourne in 2016, Melbourne, Sydney and Brisbane in 2015 and in Melbourne in 2014. Sue has also been one of the Career Development Association of Australia (CDAA) volunteers at the Sydney Expo.

Reinvent Your Career Expo – Melbourne 25 and 26 June 2016 – Sue Ellson Presentation – Top 20 Ways To Achieve Your Purpose With LinkedIn

Reinvent Your Career Expo – Melbourne 30 and 31 May 2015 – Sue Ellson Presentation – LinkedIn Hacks for Expert Career Seekers

Reinvent Your Career Expo – Sydney 17 and 18 October 2015 – Sue Ellson Presentation – Qualify Your Past To Build Your Future

Reinvent Your Career Expo – Brisbane 21 and 22 March 2015 – Sue Ellson Presentation – LinkedIn Hacks for Expert Career Seekers

Slides from the presentation ‘LinkedIn Zing – how to attract jobs from the hidden job market‘ at the Melbourne Reinvent Your Career Expo on 22 June 2014 available on request.

Career Development Associations Worldwide for Career Changers

Career Development Association of Australia
Career Advisors Association of NSW & ACT Inc
Career Education Association of Victoria
Career Education Association of Western Australia
Career Industry Council of Australia
Graduate Careers Australia
Graduate Opportunities
WorkReady Skills South Australia

British Columbia
British Columbia Career Development Association

Canadian Association of Career Educators and Employers
Canadian Career Development Foundation
Canadian Council for Career Development (CCCD)
Career Professionals of Canada

Association of Career Firms Europe
European Association of Career Guidance

Hong Kong
Career Planning and Development Centre

Global Pathways Institute

Association of Career Professionals International
International Association for Educational and Vocational Guidance
International Centre for Career Development and Public Policy
Worldwide ERC

Institute of Education

New Zealand
Career Development Association of New Zealand

Skills Development Scotland

South Africa
The Southern African Career Development Association

Career Development Institute
Careers Service Northern Ireland
Careers Wales
Institute of Education
National Careers Service
The Career Development Organisation

Asia Pacific Career Development Association
Career Development Centre
Career Directors International
Career Planning and Adult Development Network
Career Thought Leaders Consortium
Global Pathways Institute
National Career Development Association
National Employment Counseling Association
Professional Association of Resume Writers & Career Coaches

120 Ways To Achieve Your Purpose On LinkedIn – Tried and True Tips and Techniques
Chapter Outline, Reviews, Story, Purchase
Digital book via Amazon
Printed book sent to you at no extra charge via Book Depository

120 Ways To Attract The Right Career Or Business – Tried and True Tips and Techniques
Chapter Outline, Reviews, Story, Purchase
Digital book via Amazon
Printed book sent to you at no extra charge via Book Depository

If you have any further questions, please contact Sue Ellson directly.