Savvy Social Media Strategy

By Sue Ellson

Topic: Savvy Social Media Strategy
Date: Wednesday 12 February 2025
Time: 12:00pm – 12:30pm AEDT time (UTC+11)
Venue: Zoom
https://us02web.zoom.us/j/87234457923?pwd=Dpaw9XTXeZqnw4jwx6s9jw46dUAk19.1
Meeting ID: 872 3445 7923
Passcode: 152509
Handout and Recording: Will be sent to everyone who registers to attend
Tickets: $0 each
Register: https://savvysocialmediastrategy.eventbrite.com.au
Listed Online:
LinkedIn https://www.linkedin.com/events/7282302563796860930
Facebook https://www.facebook.com/events/630436569336940

Details

Are you responsible for the social media strategy for yourself or an enterprise?

When did you last review your social media strategy?

Is it time for a rethink?

What else could you consider (without wasting time)?

What free options are available to you?

Video Recording

Slides

Savvy Social Media Strategy By Sue Ellson Download

Slides Content

Specifics
1) Why?
2) Where?
3) Who?
4) What?
5) When?
6) How?
7) Strategy
8) Tactics

1) Why? RESULTS

Impressions
Views
Reactions (Likes)
Comments (Lengthy)
Reposts
Shares
Sends
Leads
Sales

2) Where? ASSET

Website
Social Media
Directories
Website Links
Media Coverage
High Domain Authority
Books
Generative AI Chat Results
Relationships

3) Who? REACH

Friends and Family
Colleagues
Competitors
Collaborators
Mentors
Referrers
Network
Research
Randoms

4) What? QUALITY

Algorithms & Network
Build Profile
Connect & Follow
React & Engage
Curate & Create
Respond & Reflect
Monitor & Review
Adapt & Grow
Free First

5) When? CONSISTENCY

1+ x Weekly
1+ x Monthly
Allow for automatic
Allow for dynamic
Allow for lifetime
Add links to website
Tone Friendly & Professional
Abide by User Agreement
Systemise > Automate

6) How? AUTHENTICALLY

Sustainably
Consistently
Colours, Style, Voice
Mix + Video Direct
Allow for lifetime
Add links to website
Tone Friendly & Professional
Abide by User Agreement
Systemise > Automate

7) Strategy PURPOSE

Goals
Bigger Goals
Unexpected Surprises
Bigger Picture
Time vs Target
Due Diligence
Perception
Curious of New Trends
Pragmatic

8) Tactics TEST

Megalomaniac – More People, More Often, For Longer
Direct Uploads
Avoid gaming the system
Ask for help
Be polite – always
Take trouble offline
Get to the point
Let pictures tell a story
Keep going

https://www.linkedin.com/feed/update/urn:li:activity:7293139167725637633

https://sueellson.com/blog/do-you-know-how-to-choose-your-next-job-or-career

What do I recommend?

Publish on your website (or someone else’s) FIRST
Share on social media (uploading directly if possible)
Add links to your website and archive.org/web
Respond to all Comments

PLEASE REMEMBER WHY YOU ARE ON SOCIAL MEDIA – DON’T LET IT BE A TIME-WASTING VORTEX!

Inclusions

comprehensive slides that you can use as a road map before asking for extra assistance
video recording of the session
opportunity to purchase my five digital books at a discount
access to digital mentoring with Sue Ellson

Comments from Chat

Well done Sue!! That’s amazing! Now I’ll look at your video too!
Congrats!
How you get so much value into 30 minutes is totally inspiring!!! Thank you.
Fabulous webinar Sure – thanks so much!👍
My favourites: 1. looking at our contents as assets. 2. a clear example of how to be consistent. 3. why not posting personal stuff
I found it interesting to learn that its good to make comments as lengthy as possible and to repeat words from the post
Thanks so much Sue.
Always so informative and helpful – thanks Sue
Thanks a lot I like the structure & efficiency of the webinar. Much appreciated.
Thank you so much for all the information. Great stuff. GTG! Thanks.
Impressed with how concise and to the point the presentation is 👏
So thankful for all this info!
Thanks Sue. Much appreciated.
Thanks so much
Thank you for your precious TIME and all the great tips
Thanks again!👍🙂👏
Thank you!

Anonymous Comments After The Webinar

1.What did you find most helpful in this webinar?

Sue sharing her experience – especially about her short video success
Sue’s motivational style, and methods make sure that I WANT to tend to my social media.
It was packed with excellent content. I loved your explanations about Assets, Consistency, Reaction, Authenticity, Lifetime vs. short-term content, Friendly and professional but not personal, Purpose driven. Live connection, Q&A, sharing your story of the military bully and how you helped them
Clarity, straight to the point and incredibly helpful

2.What do you plan to do next?

Implement some of her ideas
Get back to designing my website.

Check your website regularly
Post about you 🙂
Polish my LinkedIn and set a routine of consistent work on it.
Create a Facebook page
Plan to make my website in future

Establish a schedule for systemising SM engagement

3.What else would have been helpful?

Reasons why certain social media is beneficial for certain reasons
A specific webinar about Generative AI, as you just touched it once today but I’d love to learn more. First, I’m checking your website.
THANKS so much dear Sue. Your work adds value to many lives
More time to hear more! Thanks heaps and looking forward to being back in touch

Reviews After The Webinar

I’ve found Sue’s social media webinars to be incredibly helpful, with plenty of tips and insights that I never would have come across otherwise. Very grateful that Sue shares her knowledge and experience so generously. Karen Tinman

More reviews on Google, Facebook and the Reviews Page on my SueEllson.com website

Zoom AI Summary

Quick recap

Sue led a comprehensive webinar on social media strategy, discussing her career journey, services, and effective techniques for social media engagement. She emphasized the importance of consistency, quality content, and maintaining focus while navigating potential challenges in the online space. The session concluded with insights on content distribution across multiple platforms and a Q&A addressing participants’ inquiries about various aspects of social media management.

Next steps

Sue to continue producing short-form video content on a roughly weekly basis.
Sue to host the next webinar on “Personal Branding Australian Style” in May as part of National Careers Week.
Attendees to pick 3 things they can do within 3 hours based on the webinar content.
Attendees to make notes of relevant information shared during the webinar for future action.
Attendees to consider writing a review, following Sue on social media, or providing feedback as a way of saying thank you.
Sue to fix the missing Facebook page link on her website for the recent viral video post.
Attendees to consider creating their own name website if they don’t already have one.
Attendees to review and update their social media profiles at least every 6 months.
Sue to experiment with recording a video directly on TikTok to test if it improves reach.

Summary

Sue’s Social Media Strategy Webinar Recap
In the meeting, Sue led a comprehensive webinar on social media strategy. She discussed her career journey, her professional associations, and her services and pricing. She announced that she had reached 30,000 followers on LinkedIn and explained her recent strategies that led to a significant increase in followers. She encouraged participants to connect with her on various social media platforms and offered resources for a LinkedIn workshop. Sue also acknowledged the traditional owners of the land where the meeting took place. She emphasized the importance of feedback and asked participants to indicate their main reason for being on social media.

Social Media Strategies and Adaptation
Sue discussed strategies for effective social media usage. She emphasized the importance of quality content, engagement, and consistency. She also highlighted the need to maintain social media profiles, engage with others’ content, and review the relevance of different platforms regularly. She explained that social media platforms are constantly evolving and adapting, and it’s essential to stay updated and flexible with strategies. She advised focusing on main platforms and not relying on a single one. She stressed the importance of understanding the algorithm’s role in content distribution and the necessity of continuous reflection and adaptation. She also shared her personal experiences with different platforms like Pinterest and Facebook.

Consistency and Creativity in Social Media
Sue emphasized the importance of consistency in social media engagement. She recommended posting or sharing content once a week, and engaging with the platform at least once a week. She also highlighted the need to allow time for dynamic content to perform well and to create lifetime effective content. Sue suggested being friendly and professional on social media, adhering to user agreements, and systemizing content activity rather than automating it. She also mentioned the benefits of having clear goals and not being afraid to publish work, as it could lead to unexpected opportunities. Lastly, she reminded the audience to consider the time needed for social media content creation and to be mindful of how their online presence may be perceived.

Maintaining Focus Amidst Social Media Negativity
Sue discussed the importance of maintaining focus amidst potential negativity or trolling in social media. She advised setting boundaries, staying focused on objectives, and seeking help if necessary. Sue also suggested ignoring or deleting inappropriate content, responding to it, or having someone else defend you as potential strategies. She urged against gaming the system, as platforms can easily detect and counter such tactics. Sue emphasized the value of politeness and efficiency in social media engagement.

Sue’s Success With Short Video Marketing
Sue discussed her approach to video marketing, highlighting her success with creating short videos on her phone that she posts on her website and various social media platforms. She shared her experience of having a video picked up by the LinkedIn editors, which led to significant views, impressions, and even new followers. Sue emphasized the importance of authenticity and maintaining relationships with her audience, and she recommended publishing content on one’s website to ensure longevity. She also shared her strategy of archiving her content on archive.org to preserve it for future generations.

Sue’s Content Distribution Strategies
Sue concludes the webinar by discussing her content distribution strategy and answering questions from participants. She explains how she repurposes content across multiple platforms, including her website, social media, and archive.org. Sue demonstrates her social media posting technique and analytics tracking. She also addresses questions about the effectiveness of Facebook Messenger for communication and the importance of email newsletters for client engagement and event promotion. The session ends with Sue emphasizing the need for a multi-channel approach to content distribution and audience engagement.

Sue Advocates Personal Branding as Entrepreneur
Sue emphasized the importance of being the brand in her self-employed business, highlighting the benefits of having 80% profit and 20% expenses. She also discussed the challenges of selling her brand to someone else when she stops doing what she wants to do. Tara asked about Sue’s website being under her own name, and Sue explained that it is for convenience and ease of doing business. Sue also mentioned a webinar on personal branding and shared an article about how to write achievements. Nasrin asked about Sue’s public posts on Facebook, to which Sue replied.

Facebook Posting Policies and Professionalism
Sue and Nasrin discussed their Facebook policies. Sue shared her practice of accepting LinkedIn based on location and expertise, and blocking or reporting those who spam her. Nasrin expressed concern about checking friend requests from mutual friends, and Sue suggested a policy of being willing to ignore requests outside Nasrin’s policy. They also discussed the importance of managing online interactions professionally and following established procedures. Tara asked about using Facebook Messenger without engaging with the Facebook page, and Sue advised sharing the same content from other channels on Facebook as well.

More information

Avoid making rookie mistakes and wasting your time and money!

This will be an inclusive workshop for all ages and abilities and there will be time for questions as well.

For more information, contact me directly https://sueellson.com/contact

Frequently Asked Questions

I can’t attend live, but if I register, will I still receive the slides and the recording?
Yes, everyone who registers will receive the slides and recording via email

Can I ask quick questions before or after the webinar?
Yes, just email sueellson@sueellson.com

Can I ask questions anonymously during the webinar?
Yes, just message Sue Ellson directly in the chat and your name will not be announced

How can I find out more about the presenter, Sue Ellson?
Visit the About page on Sue Ellson’s website at https://sueellson.com/about – this includes a lot more information about Sue’s education, qualifications, memberships, skills and experience

Can you tell me more about Sue Ellson’s books?
Yes, they are written in a conversational and practical style with stories that you can relate to based on Sue’s extensive lived experience. Each book has a comprehensive Index so that you can go back to something specific of interest at any time. Learn more at https://sueellson.com/books

Can you tell me more about Sue Ellson’s digital mentoring?
Yes, Sue works with individuals and enterprises to help them achieve their digital goals. Whether you are just starting your digital journey or you have been online for years, Sue shares actionable wisdom that is aligned with your goals and focuses on building digital assets with lifetime returns

Follow Up Personal Assistance

– Book a personal appointment with Sue Ellson

Service examples https://sueellson.com/services-and-pricing – please Contact Sue

How to say Thank You Sue

If you find any of the information in this free webinar helpful, please consider writing an informative review via one of the following links:
Google Review https://g.page/sue-ellson-author/review
Facebook Review https://www.facebook.com/sueellson2/reviews
Online Review https://sueellson.com/reviews (no login required)
LinkedIn Recommendation https://www.linkedin.com/in/sueellson (we need to be connected)

And if you haven’t already, please follow or subscribe to my social media channels listed below and connect on LinkedIn

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