Top 20 LinkedIn Profile Edits SpotJobs Career Expo Melbourne

Top 20 LinkedIn Profile Edits SpotJobs Career Expo Melbourne

By Sue Ellson

Date: Saturday 27 August 2016 1:05pm – 1:25pm and Sunday 28 August 2016 11:30am – 12:00pm and 3:00pm – 3:30pm
Organisation: SpotJobs Career Expo
Venue: Seminar Room 2 Melbourne Convention and Exhibition Centre,
1 Convention Centre Place, South Wharf, Melbourne, Victoria, Australia 3004
Invitation from:
 Nicole Capper Bottazzi
Topic: “Top 20 LinkedIn Profile Edits”
Details Online: and
PowerPoint Slides: 

Audio Recording: (9.5MB, 00:19:42)

(12.7MB, 00:26:18) 11:30am

(11MB, 00:22:48) 3:00pm

Video Recording: and and

Top 20 LinkedIn Profile Edits

Top 20 LinkedIn Profile Edits
SpotJobs Career Expo
Sue Ellson
1:00pm Main Stage
Melbourne Convention and Exhibition Centre
27 August 2016

A great photo that matches your purpose
. can be edgy and unusual
. main focus your eyes
. smile with teeth showing

Primary keyword rich headline 120 characters
. focus on the keywords of your target audience
. most important words first
. if room, something memorable

Present and future focused Summary
. again, aligned with your purpose
. easy to read and understand
. includes your contact information

Change your Public Profile URL
. optimised for your name
. cannot go back to previous URL
. include on your business card, email signature etc

Keyword rich job titles
. present and past job titles
. title of job and then keywords related to future
. still make sense if read in isolation – never lie

Rich information in Experience section for each job
. description of organisation
. tasks and achievements
. – clickable on mobiles

Add in all subjects of your Educational Qualifications
. subject titles from your academic transcript
. can include non-university courses
. topics within subjects can also be mentioned

Select Skills and Endorsements from database list and sort
. future focused skills listed first
. keyword rich
. top 10 most important up to 50

Secure 6 or more Recommendations
. genuine recommendations, preferably senior people
. keyword rich content
. strategically give Recommendations

List your Professional Memberships in Certifications
. select the organisation from the list as you type
. include your membership number as your License Number
. include police check details, Working with Children etc

Include some bling
. include relevant videos – yours or ones you like
. include images/documents
. don’t overdo it and look like a ‘try hard’

Don’t include your date of birth or marital status
. it is part of your identity and can lead to fraud
. it could lead to discrimination
. it is irrelevant in relation to your ability to do a job

Describe your Voluntary Experience
. all roles in the Voluntary section in detail
. if relevant to your purpose in the Experience section as well
. no need to mention it was voluntary in the Experience section

List all Memberships in Organisations
. include all of your past memberships
. detail your roles
. include dates and hyperlinks

List English first in your Languages
. include your level of competency
. include other languages even if only
Elementary Proficiency in order of ability

Include details of Projects
. past behaviour indicator of future performance
. consistent detail format for each project
. keyword rich descriptions with details of challenges overcome

Include personal and professional Interests
. each one separated by a comma
. keyword focused
. also a bit of personality but not something contradictory

Complete Advice for Contacting
. again, include contact details
. use spaces around your email address to avoid spam robots
. future focus reminder

Follow Companies and join relevant Groups
. target industries, professions or organisations
. add value if posting in Groups
. Like, Comment, Share if viewed in detail

Write three Posts per year
. 300 words plus related to your expertise
. Informative, educational and/or entertaining
. Search engine optimised with markup, images, videos, call to action

Action Steps
120 Ways Publishing Stand 12 Next to Main Stage

Email sueellson @ or SMS +61 402 243 271 and include your first name and email address and receive

1. These slides and recording
2. An invitation to connect to Sue Ellson on LinkedIn
3. Invitation to upcoming free LinkedIn events
4. A chance to win a digital book
120 Ways To Achieve Your Purpose With LinkedIn
120 Ways To Attract The Right Career Or Business
120 Ways To Market Your Business Hyper Locally

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