Curriculum
- 19 Sections
- 141 Lessons
- 8 Weeks
Expand all sectionsCollapse all sections
- Welcome And IntroductionWelcome to the 'LinkedIn for me and my career of business' online course by the Course Creator, Author and Independent LinkedIn Specialist - Sue Ellson2
- Quick Start ProgramLive Run Through's showing you how Sue Ellson uses LinkedIn - if you want to grab a quick overview of what you can do and just pause and do it with three videos, this is a great place to start.4
- Section 1 - What Is LinkedIn?Launched on 5 May 2003 and acquired by Microsoft on 9 December 2016, LinkedIn is an amazing platform for you and your career or business.4
- Section 2 - LinkedIn OfferingUnderstanding the offering, benefits and common hang ups and initial housekeeping.5
- Section 3 - Before Starting on LinkedInYou don't need all the details of your career or business to start using LinkedIn. Just completing what you have done up until now can help you gain the clarity you will need in the future.5
- Section 4 Starting on LinkedInYour LinkedIn Profile is for You and there are some rules to follow and it is a good idea to do backups on a regular basis.5
- Section 5 - Priority Settings On Your LinkedIn ProfileYour LinkedIn Profile has a huge range of Settings you can adjust - let's start with the most important.16
- 7.0LFM022 5. Priority Settings On Your LinkedIn Profile
- 7.1LFM023 5.1 Your LinkedIn Profile URL
- 7.2LFM024 5.2 LinkedIn Profile Visibility
- 7.3LFM025 5.3 Public Visibility
- 7.4LFM026 5.4 Account Preferences
- 7.5LFM027 5.5 Viewers Of This Profile Also Viewed
- 7.6LFM028 5.6 Account Access
- 7.7LFM029 5.7 Visibility
- 7.8LFM030 5.8 Who Can See Or Download Your Email Address
- 7.9LFM031 5.9 Who Can See Your Connections
- 7.10LFM032 5.10 Manage Active Status
- 7.11LFM033 5.11 Share Job And Education Changes And Work Anniversaries
- 7.12LFM034 5.12 Communications (now Notifications)
- 7.13LFM035 5.13 Data Privacy
- 7.14LFM036 5.14 Advertising Data
- 7.15LFM Quiz 55 Minutes5 Questions
- Section 6 - Searches, Keywords, Algorithms And HacksUnderstanding how the LinkedIn Platform will work for you is essential so you can adjust your strategy accordingly.15
- 8.0LFM037 6. Searches, Keywords, Algorithms And Hacks
- 8.1LFM038 6.1 Searches
- 8.2LFM039 6.1.1 Location
- 8.3LFM040 6.1.2 Name
- 8.4LFM041 6.1.3 Value Offering
- 8.5LFM042 6.1.4 Business Or Enterprize Name
- 8.6LFM043 6.1.5 LinkedIn Or Search Engine Searches
- 8.7LFM044 6.2 Keywords
- 8.8LFM045 6.2.1 Finding Primary And Secondary Keywords
- 8.9LFM046 6.2.2 Selecting Your Secondary Keywords
- 8.10LFM047 6.2.3 Repeating Your Keywords
- 8.11LFM048 6.2.4 Location Of Your Keywords
- 8.12LFM049 6.3 Algorithms
- 8.13LFM050 6.4 Hacks
- 8.14LFM Quiz 65 Minutes5 Questions
- Section 7 - Your Personal LinkedIn ProfileYour LinkedIn Profile is one of the most valuable components of your online presence - and we all need one of those to be considered for career or business opportunities.40
- 9.0LFM051 7. Your Personal LinkedIn Profile
- 9.1LFM052 7.1 Your Name
- 9.2LFM053 7.2 Profile Photo
- 9.3LFM054 7.3 Background Banner Image
- 9.4LFM055 7.4 Headline And Headline Formula
- 9.5LFM056 7.4.1 Memorable Label
- 9.6LFM057 7.4.2 Primary Value Related Keywords
- 9.7LFM058 7.4.3 Personal Interest Word And/Or Emoji
- 9.8LFM059 7.5 Contact Info
- 9.9LFM060 7.6 About
- 9.10LFM061 7.7 Resources (Visible Only To You) – Creator Mode
- 9.11LFM062 7.7.1 LinkedIn Live Video
- 9.12LFM063 7.7.2 LinkedIn Audio Events
- 9.13LFM064 7.7.3 LinkedIn Newsletter
- 9.14LFM065 7.7.4 Follow Tools
- 9.15LFM066 7.8 Featured Content
- 9.16LFM067 7.9 Experience
- 9.17LFM068 7.9.1 Achievements or Impacts
- 9.18LFM069 7.9.2 Tasks
- 9.19LFM070 7.9.3 Add Career Break
- 9.20LFM071 7.10 Education
- 9.21LFM072 7.11 Licenses And Certifications
- 9.22LFM073 7.12 Volunteer Experience
- 9.23LFM074 7.13 Skills And Endorsements
- 9.24LFM075 7.14 Recommendations
- 9.25LFM076 7.15 Organizations
- 9.26LFM077 7.16 Honors And Awards
- 9.27LFM078 7.17 Publications
- 9.28LFM079 7.18 Languages
- 9.29LFM080 7.19 Projects
- 9.30LFM081 7.20 Courses
- 9.31LFM082 7.21 Test Score
- 9.32LFM083 7.22 Patent
- 9.33LFM084 7.23 Interests
- 9.34LFM085 7.24 Causes You Care About
- 9.35LFM086 7.25 LinkedIn App – Profile Picture Video, Photo Or Frame
- 9.36LFM087 7.26 LinkedIn App – Audio Pronunciation Of Your Name
- 9.37LFM088 7.27 LinkedIn App – Featured Website Link
- 9.38LFM089 7.28 LinkedIn App – Scan Code
- 9.39LFM Quiz 75 Minutes5 Questions
- Section 8 - Company, Showcase Or School LinkedIn PagesIf you have your own or manage a Company, Showcase or School Page, there are three main menu areas you need to be across.13
- 10.0LFM090 8. Company, Showcase Or School LinkedIn Pages
- 10.1LFM091 8.1 LinkedIn Page Details
- 10.2LFM092 8.2 My Employer Tab
- 10.3LFM093 8.3 Content Tab
- 10.4LFM094 8.4 Page Statistics, Records And Analytics
- 10.5LFM095 8.5 Page Activity
- 10.6LFM096 8.6 Leadership Updates
- 10.7LFM097 8.7 Strategy Reviews
- 10.8LFM098 8.8 Life, Job Advertisements And Business Solutions
- 10.9LFM099 8.9 Enterprize Housekeeping Related To LinkedIn
- 10.10LFM100 8.10 Employee Engagement And Support
- 10.11LFM101 8.11 Company Branding
- 10.12LFM Quiz 85 Minutes5 Questions
- Section 9 - GroupsOriginally one of the best features of LinkedIn (before the Pulse Newsfeed was added), Groups have changed over time.3
- Section 10 - Engaging on LinkedInYour way of showing you are listening on LinkedIn.4
- Section 11 - Publishing And Connecting On LinkedInYour way of showcasing your value and maintaining your relationships.8
- 13.0LFM107 11. Publishing And Connecting On LinkedIn
- 13.1LFM108 11.1 Content Sharing Ideas
- 13.2LFM109 11.2 Making Posts Go Further
- 13.3LFM110 11.3 Video Content
- 13.4LFM111 11.4 Search Engine Optimizing Articles
- 13.5LFM112 11.5 Newsletters
- 13.6LFM113 11.6 Connect, Follow and Collaborate
- 13.7LFM Quiz 115 Minutes5 Questions
- Section 12 - Jobs And CareersHow to use LinkedIn for job hunting and career changes.8
- 14.0LFM114 12. Jobs And Careers
- 14.1LFM115 12.1 Job Seeking Preferences
- 14.2LFM116 12.2 Optimizing Your LinkedIn Profile And Online Presence
- 14.3LFM117 12.3 Searching For A Job
- 14.4LFM118 12.4 Applying For Jobs On LinkedIn
- 14.5LFM119 12.5 Preparing For Job Interviews
- 14.6LFM120 12.6 Accepting A Job
- 14.7LFM Quiz 125 Minutes5 Questions
- Section 13 - Business And EnterprizeHow to use LinkedIn for your business or enterprize.7
- Section 14 - Review, Revise, ImplementIt is a good idea to review your activity, revise your strategy and implement any updates or changes.4
- Section 15 - Final CommentsHow to co-create your future...1
- AppendicesAdditional resources to help you with LinkedIn.6
- 18.0LFM131 Appendix A – LinkedIn Profile Information To Collect
- 18.1LFM132 Appendix B – LinkedIn Statistics And Backups To Record
- 18.2LFM133 Appendix C – Content Spreadsheet Columns
- 18.3LFM134 Appendix D – LinkedIn Resources
- 18.4LFM135 Appendix E – LinkedIn Online
- 18.5LFM136 Appendix F – List Of Links In This Book
- Bonus Options5
