10 Ways to Improve your LinkedIn Marketing
Topic: 10 Ways to Improve your LinkedIn Marketing
Date: Wednesday 28 August 2024
Time: 12:00pm – 12:30pm AEST time (UTC+10)
Venue: Zoom
Recording: Will be sent to everyone who registers to attend and will also appear here
This event is designed to help you improve your LinkedIn Marketing and is the 35th event in the LinkedIn Insights Webinar Series.
Register to attend at https://linkedininsights35.eventbrite.com.au (can also order a book!)
Alternatively, register on LinkedIn at https://www.linkedin.com/events/10waystoimproveyourlinkedinmark7218094536391020544 or Facebook https://www.facebook.com/events/265873196248911 (and invite your friends)
There are several items below including:
- video recording
- PowerPoint slides
- LinkedIn Event page for networking
- comments from the chat in the webinar
- feedback from the webinar
- reviews after the webinar
- follow up personal assistance
- how to say thank you Sue
- engage on social media
- upcoming and past presentations, recordings and publications
- latest offer access
The LinkedIn Event Video Recording
The LinkedIn Event PowerPoint Slides
Slides Content
- Word of Mouth – Verifying You
- Due Diligence – Verifying Your Enterprise
- Online Search Results
- LinkedIn Search Results
- Consistent Engagement
- Consistent Content
- Research Techniques
- Conversion Ease
- Skills and Recommendations
- Paid Advertising
1. Word of Mouth – Verifying You
– not what you know or who you know
– what or who refers you and how you can be verified
– do you have endorsements for your Skills (and have them listed in five sections)
– do you have Recommendations (both given and received)
– is your LinkedIn Profile up to date?
– do you have some recent activity they can see and ‘assess’?
Recommend
Be ready to be verified at any time – update your LinkedIn Profile
Review
https://sueellson.com/blog/10-ways-to-improve-your-linkedin-profile
https://sueellson.com/blog/top-ten-linkedin-career-tools-at-melbourne-career-expo
2. Due Diligence – Verifying your Enterprise
– completed About Page
– completed additional settings
– 500+ Followers (invite Connections)
– are you publishing at least once a month?
– is there a reasonable level of employee engagement with posts?
Recommend
Six monthly full audit and set goals to achieve (content and followers)
Review
https://sueellson.com/blog/10-ways-to-improve-your-linkedin-page
https://www.linkedin.com/pulse/linkedin-page-strategies-schools-colleges-sue-ellson
3. Online Search Results
– edit your Public Profile URL to optimise your Name https://www.linkedin.com/public-profile/settings
– optimise your LinkedIn Profile (in particular your headline)
– be reasonably active and engaging
– focus on primary and secondary keywords
Recommend
Make sure your LinkedIn URL is on your website, online profiles, email signature etc
Review
https://sueellson.com/blog/how-to-be-found-on-page-one-of-google-search-results-for-your-name-keywords-and-company
https://www.linkedin.com/pulse/linkedin-keywords-what-primary-secondary-should-you-sue-ellson
4. LinkedIn Search Results
– keywords in Headline
– keywords in Job Titles (not just job title)
– Skills (and have endorsements)
– keywords in other sections (Education, Licenses and Certifications etc)
– connected with other similar people (profession and/or industry)
– following relevant Company Pages (so you can appear in their results)
Recommend
Remember that LinkedIn is a database and certain locations for keywords have higher priority than others but the algorithm will also factor in signals and behaviour based on your activity
Review
https://www.wordempire.co/blog/linkedin-profile-hacks-117s65
5. Consistent Engagement
– be strategic with your Reactions, Comments, Reposts and Sends
– provide Skill endorsements
– provide Recommendations
– curate your Newsfeed – VIP’s and Company’s click and choose All New Posts
– contribute to at least 3 Collaborative Articles https://www.linkedin.com/pulse/topics/home
Recommend
Allocate 10 minutes a week to engage on LinkedIn
Review
https://sueellson.com/blog/10-ways-to-improve-your-linkedin-engagement
6. Consistent Content
– consider Posts (Newsfeed – Dynamic)
– consider Articles (Page – Lifetime)
– consider Newsletters (Articles with Notifications)
– consider Groups (Well Moderated)
– consider Events (Free, monthly or bi-monthly)
Recommend
Newsletters encourage new Followers to Subscribe – can re-use general email newsletter content – Videos are also being encouraged now
Review
https://sueellson.com/blog/10-ways-to-improve-your-linkedin-posts
https://sueellson.com/blog/10-ways-to-improve-your-linkedin-articles
https://sueellson.com/blog/10-ways-to-improve-your-linkedin-newsletters
https://sueellson.com/blog/10-ways-to-improve-your-linkedin-events
https://www.linkedin.com/feed/update/urn:li:activity:7231902397667717120
7. Research Techniques
– who is your ideal client?
– are you connected to all current and past clients?
– do you match your LinkedIn Connections with your CRM?
– do you look for warm leads?
– do you have a follow up sequence?
– where can you find your target audience?
Recommend
Consider using Google Advanced Search tool https://www.google.com/advanced_search
Review
https://www.linkedin.com/pulse/where-can-you-find-warm-leads-linkedin-sue-ellson-2c
https://sueellson.com/blog/10-ways-to-improve-your-linkedin-research
8. Conversion Ease
– is your LinkedIn Presence aligned with your purpose?
– is it easy for people to reach you via email and/or phone in multiple locations?
– Contact Info
– About
– Experience
– Services Page https://www.linkedin.com/services/page/1402873078b01b7021
– Company Page
Recommend
Nobody wants to go hunting to work out how to communicate with you so make it as easy as possible to reach you
Review
https://sueellson.quora.com/The-Benefits-of-LinkedIn
9. Skills and Recommendations
– be strategic
– in writing, in court – focus on what you observed
– include keywords
– remember to @mention people in your content
Recommend
Stating facts is not bragging – past behaviour can be a predictor for future behaviour
Review
https://www.linkedin.com/pulse/what-do-before-you-sack-someone-sue-ellson
https://www.linkedin.com/pulse/what-do-before-you-quit-your-job-sue-ellson
10. Paid Advertising
– consider your target audience
– consider size of your audience 300+
– consider if your audience visits LinkedIn frequently
– are you ‘experimenting’ with cash? Fun, food and free can work better!
– has your ‘free’ content actually worked?
Recommend
Do all the ‘free’ stuff first! If purchasing a paid LinkedIn Product, fully test before purchasing and make sure you WILL use it!
Review
https://www.linkedin.com/in/wilcoxaj AJ Wilcox – LinkedIn ads specialist
https://www.linkedin.com/posts/richardvanderblom_algorithm-insights-2024-report-v10-activity-7160527422398844928-VnlE Richard van der Blom – annual LinkedIn Report
https://www.linkedin.com/in/lynnairejohnston Lynnaire Johnston – LinkedIn News
The LinkedIn Event Page for Networking
The event on LinkedIn https://www.linkedin.com/events/7218094536391020544 shows you who registered to attend for six months so you can network away to your heart’s content!
Comments from the Chat in the Webinar
Hi Sue, I’m so happy I was able to make it
Love the Gigsters book, you‘re a trendsetter!
Hi Sue. I engaged with you about one million years ago and have your book
Happy that we met in Melbourne, must have been 2018 or so
Groups are great to find people – because they don‘t leave even when groups turn passive
Research Techniques!
consistency.
Do all the free things
Thanks Sue, I am updating my company page with extra elements, Commitments, and will use the Research approach. ☺️
Make sure my headline statement includes my keywords. 2. link in with local businesses 3. like Sue online 🥳
Sue, I actually set up a new privacy policy for running the LI events.
Hi Sue Where are you speaking in Perth? Can we book?
Thank you Sue – I need to dip out now. Good session 🙏
Thanks will be in touch
A lot of great information!
thank you!
Great as always thanks Sue
Excellent info. Thanks so much Sue! 10 minutes a week on LinkedIn – good reminder!
See you next time Sue. Thank you
Thank you Sue for your wealth of knowledge on LinkedIn.
Thank you! Great information.
thank you.
Thank you so much
Thank you!
Thank you so very much
Feedback Survey – What has been most helpful to you from this webinar?
Clear advice on how to get the best out of one’s Linkedin profile.
So many great tips. Solid expertise. Very generous with your time, suggestions and advice
Feedback Survey – Any other comments?
Buy Sue Ellson’s book and follow her on Linkedin!
Looking forward to the next one! Thanks heaps
Reviews after the Webinar
Sue’s free LinkedIn webinars are full of up-to-date information and tried and tested tips. Nasrin Marmarchi
Follow Up Personal Assistance
– Book a personal appointment with Sue Ellson
Service examples https://sueellson.com/services-and-pricing – please Contact Sue
How to say Thank You Sue
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Upcoming and Past Presentations, Recordings and Publications
Presentations listed here for various topics.
Free LinkedIn Insight Online Webinars and Recordings.
Latest Offer Access
https://sueellson.com/latest-offer