Artificial Intelligence AI Branding and LinkedIn Top 10

Have you ever wondered how to put yourself or your enterprise branding into Artificial Intelligence AI chat results?

I am here to explain how it happened for me!

On 3 October 2024, John Espirian, a LinkedIn Trainer based in the United Kingdom invited people to do an online search in their Artificial Intelligence AI Chat Platform of Choice (Chat GPT, Microsoft Copilot and Google Gemini) with the following prompt:

“Please provide me with your top 5 recommendations for LinkedIn specialists/consultants/trainers“

I conducted my search using Microsoft Copilot on 4 October 2024 and the answers were:

Sue Ellson– Sue is a well-known LinkedIn expert based in Australia. She offers personalized LinkedIn consulting and training services, helping professionals and businesses enhance their LinkedIn profiles and strategies1.

Brenda Meller🥧 – Brenda is a LinkedIn strategist and the founder of Meller Marketing. She specializes in LinkedIn profile optimization, personal branding, and social selling strategies2.

Wayne Breitbarth – Wayne is the author of “The Power Formula for LinkedIn Success” and provides LinkedIn training and consulting services. He focuses on helping professionals leverage LinkedIn for business growth2.

Donna Serdula – Donna is the founder of LinkedIn-Makeover.com and a LinkedIn profile optimization expert. She offers services to help individuals and businesses create compelling LinkedIn profiles2.

Viveka von Rosen – Viveka is a LinkedIn expert and co-founder of Vengreso, a digital sales transformation company. She provides LinkedIn training and consulting to help sales professionals and businesses improve their LinkedIn strategies2.

On Friday 11 October 2024, John announced the results from over 100 prompt queries from across the world. These queries produced 557 names of LinkedIn trainers and specialists. There were 190 unique names.

What does it take to appear in Online Search Results?

I can assure you that there is no silver bullet that you can find that will do it overnight. At least not yet.

But let’s look at the technology and try and understand how chat services make this ‘calculation.’

Most of us understand how online search results work.

The Google and Microsoft Bing Robots go scouring the internet for websites and they use algorithms to decide if the content they find will be added to their database and be considered for appearance in future search results.

There are many variables used to assess the quality of the websites and social media platforms they view. It can include factors like:

domain authority of the website
domain age
age of content
frequency of new content
quality of content
variety of content
viewing time of content
past search results for the content
number of references
number of words, images, videos, resources
markup used
popularity of content (lots of reactions or comments)
recency of content
links – internal, external, reciprocal backlinks
formatting
language
universal design
accessibility
location of server where website is hosted
location of person completing search query

And more. It takes regular activity to remain relevant for search engines and to continue appearing in online search results over time.

But.

We all know that people are spending more time on social media platforms.

We also know that people are spending more time in AI chat platforms.

Who wants to go digging for information via search result links when you can have the ‘answers’ provided to you after entering a chat prompt?

Well, I have to say, I use a combination of search and chat, and I will for a while yet.

But the question here is, why did I appear in these chat results?

What does it take to appear in AI Chat Results?

We need to understand that artificial intelligence AI platforms also scour the internet looking for content. But instead of weighting the information via an algorithm before adding it to a database, it captures as much as it can find and puts it into a dataset.

Instead of using an algorithm, it uses different tools – machine learning, large language models and natural language processing and the answers it produces are the result of some very complex ‘probability’ equations.

I like to describe it like this.

If I said to you, “The cat sat on the ….” and waited for you to give me an answer, if you grew up in an English speaking Western culture, you would probably finish my sentence by saying, “The cat sat on the mat.”

It is the most ‘likely’ answer based on what you already know. However, the cat may have been sitting on the roof, the chair, the sofa, the bed, the floor, the car bonnet – any number of places!

So when people put a prompt query into an AI platform, the computations will analyse the entire dataset at that point in time and look for the most ‘likely’ results.

It begs the question, where am I in these big datasets?

I have an enormous variety of content that I have published that includes the word “LinkedIn” – here is a summary list correct at time of publication.

my own name sueellson.com website (created in 2012) with 149 Pages and 486 Posts
blog articles on my website with LinkedIn as a category and social media sharing links at the bottom
two LinkedIn non-fiction paperback and digital books on the topic of LinkedIn (published in 2016 and 2023)
an online course on LinkedIn
over 1,000 online publications with the majority mentioning the word LinkedIn
over 1,000 presentations with the majority mentioning the word LinkedIn
appearances on radio, podcasts and television mentioning LinkedIn
a LinkedIn Profile that was created on 21 December 2003
115 articles published on LinkedIn since 7 April 2014
37 LinkedIn monthly webinars conducted since 6 October 2021 including slides and video recordings
165 videos on my own Sue Ellson YouTube Channel with the majority mentioning the word LinkedIn
Multiple videos and content shared on Facebook, Google Business, Instagram, LinkedIn, Pinterest, TikTok and Twitter / X
Multiple online reviews on Google and Facebook mentioning LinkedIn
Multiple articles on other high domain authority websites mentioning LinkedIn and my name
Multiple @mentions of my name and the word LinkedIn in social media content
Multiple citations or references to content with my name and the word LinkedIn
A specific blog post on ‘LinkedIn Expert, Specialist, Consultant or Trainer‘ with a video published 11 February 2024
Over 29,000 followers on LinkedIn
Recognition on other lists of
– Top 14 LinkedIn Experts In Melbourne 2023 (compiled by Saarim Asady)
– LinkedIn Experts in 2022 (compiled by Jo Saunders)
– World LinkedIn Trainers since 2016 (compiled by Pedro Caramez)
Connection to and support of other LinkedIn specialists, consultants and trainers and their online content (and vice versa)
I have contributed to some AI generated Collaborative Articles on LinkedIn (but not a lot)
Paid Membership of several Professional Associations (the CDAA is focused on careers and most members use LinkedIn)

Given that most of my content has been designed for Australia with a total population of around 27.5 million, which is much lower than other Western countries, I am rather pleased with my appearance in John Espirian’s list!

The good news is that these strategies would also help me in Online Search Results and Social Media Reach!

Thank you LinkedIn

I was also very pleased to receive unsolicited congratulatory messages from Karen Tisdell (Sydney, Australia) and Lynnaire Johnston (New Zealand). Thanks again to John Espirian for conducting this research!

I joined LinkedIn to help people connect with other people, online. That was in 2003 and I am still going.

I still believe LinkedIn is like a goose that lays golden eggs.

I am very grateful for the opportunities that it gives to so many of us and I look forward to being of service to many more people in the future, in person, online and via my written and video content.

I know first hand, for many reasons, the value of having a network, and that is what LinkedIn helps us all achieve.

It also gives us a voice.

A platform for sharing and collaboration.

For information and education.

For relationship building and maintenance.

For business and enterprise.

For branding and communication.

Thank you John Espirian for raising awareness of just some of the people who help get this message out there!

We are all ‘honorary’ employees of LinkedIn who know how truly valuable it can be!

I may update this article if I have any other insights later on as to how this all happened – to be fair, it is just a summary of my best educated guesses!

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