Artificial Intelligence AI Branding and LinkedIn Top 10

Artificial Intelligence, Awards, LinkedIn / / AI Branding, John Espirian AI List Top 10, LinkedIn Top 10
AI Top 10 LinkedIn Specialists Consultants and Trainers Collated by John Espirian

Artificial Intelligence AI Branding and LinkedIn Top 10

By Sue Ellson

Have you ever wondered how to put yourself or your enterprise branding into Artificial Intelligence AI chat results?

I am here to explain how it happened for me!

On 3 October 2024, John Espirian, a LinkedIn Trainer based in the United Kingdom invited people to do an online search in their Artificial Intelligence AI Chat Platform of Choice (Chat GPT, Microsoft Copilot and Google Gemini) with the following prompt:

“Please provide me with your top 5 recommendations for LinkedIn specialists/consultants/trainers“

I conducted my search using Microsoft Copilot on 4 October 2024 and the answers were:

Sue Ellson– Sue is a well-known LinkedIn expert based in Australia. She offers personalized LinkedIn consulting and training services, helping professionals and businesses enhance their LinkedIn profiles and strategies1.

Brenda Meller🥧 – Brenda is a LinkedIn strategist and the founder of Meller Marketing. She specializes in LinkedIn profile optimization, personal branding, and social selling strategies2.

Wayne Breitbarth – Wayne is the author of “The Power Formula for LinkedIn Success” and provides LinkedIn training and consulting services. He focuses on helping professionals leverage LinkedIn for business growth2.

Donna Serdula – Donna is the founder of LinkedIn-Makeover.com and a LinkedIn profile optimization expert. She offers services to help individuals and businesses create compelling LinkedIn profiles2.

Viveka von Rosen – Viveka is a LinkedIn expert and co-founder of Vengreso, a digital sales transformation company. She provides LinkedIn training and consulting to help sales professionals and businesses improve their LinkedIn strategies2.

On Friday 11 October 2024, John announced the results from over 100 prompt queries from across the world.  These queries produced 557 names of LinkedIn trainers and specialists. There were 190 unique names.

Top 10 LinkedIn Specialists, Consultants and Trainers

The top 10 for number of mentions for LinkedIn Specialists, Consultants and Trainers were:

1 – Brenda Meller🥧37
2 – John Nemo 25
3 – Donna Serdula 21
4 – Viveka von Rosen 21
5 – Judi Fox 19
6 – John Espirian 17
7 – Sue Ellson 17
8 – A N D Y F O O T E 15
9 – Mark Williams 14
10 – Wayne Breitbarth 12

So that essentially puts me in equal sixth position worldwide! I was the only Australian on the list!

Interestingly, John announced this list with an image of our names written by hand on paper!

John Espirian Top 10 LinkedIn Trainers Specialists Consultants in AI Chat Results
John Espirian Top 10 LinkedIn Trainers Specialists Consultants in AI Chat Results

What does it take to appear in Online Search Results?

I can assure you that there is no silver bullet that you can find that will do it overnight. At least not yet.

But let’s look at the technology and try and understand how chat services make this ‘calculation.’

Most of us understand how online search results work.

The Google and Microsoft Bing Robots go scouring the internet for websites and they use algorithms to decide if the content they find will be added to their database and be considered for appearance in future search results.

There are many variables used to assess the quality of the websites and social media platforms they view. It can include factors like:

  • domain authority of the website
  • domain age
  • age of content
  • frequency of new content
  • quality of content
  • variety of content
  • viewing time of content
  • past search results for the content
  • number of references
  • number of words, images, videos, resources
  • markup used
  • popularity of content (lots of reactions or comments)
  • recency of content
  • links – internal, external, reciprocal backlinks
  • formatting
  • language
  • universal design
  • accessibility
  • location of server where website is hosted
  • location of person completing search query

And more. It takes regular activity to remain relevant for search engines and to continue appearing in online search results over time.

But.

We all know that people are spending more time on social media platforms.

We also know that people are spending more time in AI chat platforms.

Who wants to go digging for information via search result links when you can have the ‘answers’ provided to you after entering a chat prompt?

Well, I have to say, I use a combination of search and chat, and I will for a while yet.

But the question here is, why did I appear in these chat results?

What does it take to appear in AI Chat Results?

We need to understand that artificial intelligence AI platforms also scour the internet looking for content. But instead of weighting the information via an algorithm before adding it to a database, it captures as much as it can find and puts it into a dataset.

Instead of using an algorithm, it uses different tools – machine learning, large language models and natural language processing and the answers it produces are the result of some very complex ‘probability’ equations.

I like to describe it like this.

If I said to you, “The cat sat on the ….” and waited for you to give me an answer, if you grew up in an English speaking Western culture, you would probably finish my sentence by saying, “The cat sat on the mat.”

It is the most ‘likely’ answer based on what you already know. However, the cat may have been sitting on the roof, the chair, the sofa, the bed, the floor, the car bonnet – any number of places!

So when people put a prompt query into an AI platform, the computations will analyse the entire dataset at that point in time and look for the most ‘likely’ results.

It begs the question, where am I in these big datasets?

I have an enormous variety of content that I have published that includes the word “LinkedIn” – here is a summary list correct at time of publication.

Given that most of my content has been designed for Australia with a total population of around 27.5 million, which is much lower than other Western countries, I am rather pleased with my appearance in John Espirian’s list!

The good news is that these strategies would also help me in Online Search Results and Social Media Reach!

Thank you LinkedIn

I was also very pleased to receive unsolicited congratulatory messages from Karen Tisdell (Sydney, Australia) and Lynnaire Johnston (New Zealand). Thanks again to John Espirian for conducting this research!

I joined LinkedIn to help people connect with other people, online. That was in 2003 and I am still going.

I still believe LinkedIn is like a goose that lays golden eggs.

I am very grateful for the opportunities that it gives to so many of us and I look forward to being of service to many more people in the future, in person, online and via my written and video content.

I know first hand, for many reasons, the value of having a network, and that is what LinkedIn helps us all achieve.

It also gives us a voice.

A platform for sharing and collaboration.

For information and education.

For relationship building and maintenance.

For business and enterprise.

For branding and communication.

Thank you John Espirian for raising awareness of just some of the people who help get this message out there!

We are all ‘honorary’ employees of LinkedIn who know how truly valuable it can be!

I may update this article if I have any other insights later on as to how this all happened – to be fair, it is just a summary of my best educated guesses!

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