Boost your Author Profile with Google for Australian Society of Authors

Books, Google, Marketing, Presentations, Social Media, Speaker / / Australian Society of Authors, Author Profile on Google, Google Business Page, Google Knowledge Panel, Sue Ellson, Sue Ellson Presentation
Boost Your Author Profile with Google for Australian Society of Authors By Sue Ellson

Topic: Boost your Author Profile with Google for Australian Society of Authors
Date: Friday 14 October 2022 12pm – 1pm Tickets $60
Organisation: Australian Society of Authors
Address: Gadigal Country, Suite C1.06, 22–36 Mountain Street, Ultimo New South Wales, Australia 2007
Event details: https://www.asauthors.org/events/category/boost-your-author-profile-with-google-100
Slides: Below

Boost Your Author Profile with Google for Australian Society of Authors By Sue EllsonDownload

Main Points

  1. How does Google work?*
  2. What do you want to be found for*
  3. How to tell Google where you are online*
  4. What does Google need to see (beyond your Google presence)*
  5. Google Business Profile and free Google Website (for your author name)
  6. Google Reviews (so you can use a link to ask for them)*
  7. Google Local Guides Connect
  8. Google Knowledge Panel (and how to claim it once Google has found your book/s)
  9. Google Scholar (where you can list your publications)
  10. Google Alerts (so you can be notified about quotes from you or your book/s)
  11. Google Analytics (ensuring you have this on your website and you own the account, not the website developer)
  12. YouTube (ensuring your channel is on your Google account, creating a playlist of videos that feature you, and how to access subtitles)
  13. Your priority tasks to complete after this webinar*
  14. Additional free resources*

Priority Items

  1. Collect a list of all of your links online in a spreadsheet and copy/paste the links at https://archive.org/web
  2. Create a Google Account (if you don’t have one)
  3. Add in all your links at https://aboutme.google.com
  4. Create a Google Business Account in your name at https://business.google.com and create a free Google website and get the Reviews Link and start asking for Reviews
  5. Join Local Guides Connect https://localguidesconnect.com so you can write Reviews
  6. Claim your Google Author Knowledge Panel (assuming you have valid ISBNs) by Googling your name and the word ‘author’
  7. Consider adding your books to Google Scholar https://scholar.google.com
  8. Set up Google Alerts for your name and book names https://google.com/alerts
  9. Make sure your website has Google Analytics GA4 installed and that it is associated with your Google Account
  10. Update your YouTube Channel and optimise all of your videos – adding them to your website where possible

See my other presentations online here.