LinkedIn For Me And My Career Or Business Print Book Launch

'LinkedIn for me and my career or business' Print Book Launch 23 January 2023

LinkedIn For Me And My Career Or Business Print Book Launch

Topic: Print Book Launch – ‘LinkedIn for me and my career or business – Tried and True Tips and Techniques’
Date: 23 January 2023 at 12:00pm Melbourne AEDT UTC+11
Organisation120 Ways Publishing
Venue: Zoom Online
Invitation from: Sue Ellson
LinkedIn Event:
PowerPoint Slides: Below
YouTube Video Recording: (00:48:33)

LinkedIn for me and my career or business’ is ideal for people wanting to:
• work from home more often
• work close to home if possible
• negotiate a pay increase
• attract aligned and meaningful work
• attract aligned career and business opportunities
• build their online brand and reputation
• appear in Google search results
• understand how they can use LinkedIn effectively
• clarify their values, strengths and context
• effectively engage online
• curate and create relevant content
• source the right leads, sales and results
• ethically achieve your values, purpose, goals and outcomes
• create and maintain a network of opportunities and referrals
• make the right choices for you

Now is the time to find out how to update your LinkedIn Profile or LinkedIn Page and achieve your career or business goals.

Setup, Shine, Surprise Methodology

Setup Steps

1. Backup Your Profile and Collect your Statistics
2. Change your Settings
3. Complete your LinkedIn Profile

Shine Steps

4. Engage
5. Curate and/or Create
6. Collaborate

Surprise Steps

7. Review
8. Revise
9. Implement new features

It includes information for:
• students, job seekers, career changers, semi-retirees
• freelancers, gigsters, entrepreneurs and business owners
• tradespeople and specialist practitioners
• advisors, consultants and thought leaders
• community groups and professional associations
• not-for-profit collectives, groups and enterprizes
• schools, colleges and universities
• career specialists and social media professionals


‘If you are ready to get serious about LinkedIn this book is your step by step guide. Sue has given so many expert tips to ensure you are set up for success. Whether it’s reviewing your existing LinkedIn Profile set up or looking for guidance to get started this book is for you. Sue has done a brilliant job in not just explaining what to do, but why you should do it.’
Michelle J Raymond LinkedIn B2B Trainer, Australia

‘Complete, to-the-point, extremely pragmatic and packed with valuable insights to boost your career. Whether you are actively searching or just a latent job seeker, this is a MUST read.’
Richard van der Blom, Netherlands

‘Extremely comprehensive. Congratulations on your dedication to writing this, and pouring your knowledge into it. I hope people will read it and TAKE ACTION.’ Mark Stonham, UK

Book Details
ISBN: 978-0-6484775-0-1
RRP $34.99
Pages: 238
Paperback by 120 Ways Publishing
eBook and PDF also available

Media Contact
+61 402 243 271
Sue Ellson
Sue Ellson BBus MPC CDAA ASA WV SPN is an Author, Educator, Career Development Practitioner, Consultant, Founder, Gigster, Trainer and Poet. She joined LinkedIn in 2003 and has been an Independent LinkedIn Specialist since 2008. She is the author of ‘120 Ways To Achieve Your Purpose With LinkedIn,’ ‘120 Ways To Attract The Right Career Or Business,’ ‘120 Ways To Market Your Business Hyper Locally’ and ‘Gigsters – Any Age Or Ability Employees, Experts And Entrepreneurs,’ a Finalist in the Australian Career Book Award. More details and a media kit online at

Media Release
Is LinkedIn the new Twitter? Book Launch “LinkedIn for me and my career or business” by Sue Ellson 23 January 2023

After recent changes at Twitter, many individuals are shopping around for an alternative social media platform. Sue Ellson‘s first website went online in 2001 and she has been on LinkedIn since 2003 and consulting on LinkedIn since 2008. She says, “Unlike Twitter, LinkedIn is owned by Microsoft, a company that has a range of digital products they have been perfecting since 1975.”

“LinkedIn offers a much more civilised newsfeed, a comprehensive Personal Profile and Company Page and the ability to build a network of 30,000 connections and unlimited followers all for free. Used effectively, it can change your life,” says Ms Ellson.

Unfortunately, according to Adam Houlahan, Australian LinkedIn Expert, “Up to 95% of people on LinkedIn have not optimised their LinkedIn Profile correctly.” 

There are over 13 million Australians on LinkedIn so that equates to around 12,350,000 people in Australia who are not using LinkedIn effectively.

Sue Ellson, author of ‘LinkedIn for me and my career or business,’ says, “so many people think that creating a LinkedIn Profile is all they need to do. But if they are serious about their career or business, and they are not receiving at least 100 views of their profile every 90 days and not appearing in more than 50 search results every seven days, their LinkedIn Profile is NOT working for them.”

“59% of LinkedIn Users are between 25 and 34 years of age which is often considered to be a peak age range for career and business success, so this means that a lot of people are missing out on the advantages LinkedIn provides, especially if they have just moved across from Twitter.”

“My latest book offers a completely up-to-date step-by-step process to optimise your LinkedIn Profile and Company Page for your values, purpose, goals and objectives.”

120 Ways Publishing will be launching Sue Ellson’s fifth book “LinkedIn for me and my career or business” on Monday 23 January 2023 at 12pm AEDT (UTC+11) online at

Introduction by Dave Stokes, Audio Book Producer, Author2Audio

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